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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score. If they... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but do you know... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were parked on the... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as... How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:* A catchy headline that encourages... Read More

In The News:

Yahoo! News: Top Stories

Clinton mulls state; Geithner likely treasury pick (AP)

AP - President-elect Barack Obama is likely to name Tim Geithner, president of the New York Federal reserve, as Treasury Secretary in a time of intense economic turmoil as he rounds out the upper echelon of his Cabinet, an official close to the incoming chief executive said Friday.

Stocks jump on report of Geithner nomination (AP)

AP - Wall Street is ending a volatile week with an unexpected jolt of confidence following reports that President-elect Barack Obama plans to name New York Federal Reserve President Timothy Geithner as Treasury secretary. The major indexes have jumped more than 5 percent, with the Dow Jones industrials surging nearly 500 points.

Neb. lawmakers OK age limit for safe-haven law (AP)

AP - Gov. Dave Heineman signed into law Friday a bill adding a 30-day age limit to a safe-haven law that allowed 35 children Â— including teenagers as old as 17 Â— to be abandoned at state hospitals.

Iraqi Shiites burn Bush effigy in anti-US protest (AP)

AP - Chanting "no to America," supporters of a radical Shiite cleric burned an effigy of President George W. Bush Friday in a protest demanding parliament scuttle a U.S.-Iraqi security pact and American troops begin withdrawing from Iraq immediately.

Air patrols, cameras to watch big inaugural crowd (AP)

AP - Law enforcement officials bracing for the largest crowds in inaugural history are preparing far-reaching security Â— thousands of video cameras, sharpshooters, air patrols Â— to safeguard President-elect Barack Obama's swearing-in.

Florida teen commits suicide in front of webcam (AP)

AP - A South Florida college student killed himself by overdosing on drugs in front of a live online audience as some computer users egged him on, some debated his method, and others tried to talk him out of it.

Lavish 1,800 year-old bronze chariot unearthed in Bulgaria (AP)

AP - Archaeologists have unearthed an elaborately decorated 1,800-year-old chariot sheathed in bronze at an ancient Thracian tomb in southeastern Bulgaria, the head of the excavation said Friday. "The lavishly ornamented four-wheel chariot dates back to the end of the second century A.D.," Veselin Ignatov told The Associated Press in a telephone interview from the site, near the southeastern village of Karanovo.

Rapper T.I. testifies in Ohio murder trial (AP)

AP - Rapper T.I. testified Friday that he believes the bullets fired at his entourage during a wild vehicle chase two years ago were meant for him. He took the witness stand in the trial of Hosea Thomas, 34, who is accused of firing the shot that killed Philant Johnson during a gun battle on Interstate 75.

Neb. police arrest 'Butt Bandit' vandalism suspect (AP)

AP - Authorities said they've arrested a suspect in the rash of so-called "Butt Bandit" vandalism cases. County Attorney Eric Scott said a 35-year-old man was arrested early Wednesday morning. Formal charges have not yet been filed. Some vandal had been skipping from one building to another at night, pressing his naked buttocks, groin or both on windows.

Warriors swap Harrington for Knicks' Crawford (AP)

AP - The Golden State Warriors traded disgruntled forward Al Harrington to the New York Knicks for guard Jamal Crawford on Friday. "I drafted Al back in 1998 and I think his talents are a great fit for our style of play," Knicks president Donnie Walsh said in announcing the deal in a statement. "This trade also gives us more long-term flexibility while enabling us to remain competitive this season."

Obama picks Geithner for Treasury: report (Reuters)

Reuters - President-elect Barack Obama has selected Timothy Geithner to be his Treasury secretary, putting the respected head of the New York Federal Reserve in a key role as the U.S. economy staggers toward recession, NBC news reported on Friday.

Bailout debate simmers as GM pares output (Reuters)

Reuters - Detroit automakers began work on the turnaround plans demanded by Congress in return for a possible $25 billion rescue as General Motors Corp said it will cut production more deeply and drop two of its controversial corporate jets.

Citigroup shares drop as CEO plans to keep Smith Barney (Reuters)

Reuters - Citigroup Inc shares tumbled for a fifth straight day, as Chief Executive Vikram Pandit tried to downplay speculation the banking giant might sell major businesses to restore its health and investor confidence.

U.S. plans Afghan troop increase before elections (Reuters)

Reuters - U.S. Defense Secretary Robert Gates said on Friday he expected to move five combat brigades into Afghanistan next year and wanted at least some of them in place before the country's election next fall, stressing this was a top priority.

Bush takes financial reform agenda to APEC forum (Reuters)

Reuters - George W. Bush headed on Friday to an Asia-Pacific summit aiming to seek support for global financial reform and hold talks on ending North Korea's nuclear program as his presidency winds down.

Iran rejects U.S. reports it has basis for atom bomb (Reuters)

Reuters - Iran rejected Friday U.S. reports it had enriched enough uranium to make an atom bomb, saying this would require steps it had ruled out like ejecting U.N. inspectors and leaving the Non-Proliferation Treaty (NPT).

Kirkuk-Ceyhan pipeline on fire after attack: TV (Reuters)

Reuters - Unknown assailants launched an attack on the Kirkuk-Ceyhan pipeline between Iraq and Turkey on Friday, triggering a large fire, broadcaster CNN Turk reported.

Bush signs law extending unemployment insurance (Reuters)

Reuters - President George W. Bush on Friday signed into law an extension of unemployment benefits, the White House said.

More job losses darken global economic outlook (AFP)

AFP - News of fresh job cuts worldwide and a strong jump in US unemployment Thursday darkened the global economic outlook and sent financial markets into convulsions.

Somali pirates demand 25 million dollars for Saudi oil tanker (AFP)

AFP - Somali pirates who hijacked a Saudi oil super-tanker demanded a 25 million dollar ransom Thursday amid calls for tougher action to end threats to one of the world's key maritime routes.

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