10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.

2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.

3. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.

4. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.

5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

7. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

8. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

9. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

10. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

Article by Sergio Salzberg
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Illinois U.S. Senate appointee Roland Burris talks with the media after arriving at Baltimore/Washington International Thurgood Marshall Airport in Linthicum, Md., Monday, Jan. 4, 2009.  Burris will face a showdown on Capitol Hill about whether he'll succeed President-elect Barack Obama in Congress after being appointed last week by embattled Gov. Rod Blagojevich. (AP Photo/Rob Carr)AP - Barack Obama's appointed successor declared Tuesday he's qualified to take a seat in the Senate and said he'll go to Capitol Hill to do just that.



Senate Minority leader Mitch McConnell, left, listens to House Minority leader John Boehner, right, during a news conference following their bi-partisan meeting with President-elect Barack Obama on Capitol Hill in Washington, Monday, Jan. 5, 2009. (AP Photo/Pablo Martinez Monsivais)AP - The Democratic-dominated Congress convenes Tuesday to confront perhaps the worst economic crisis since the Great Depression and to grapple with a hugely ambitious agenda set by President-elect Barack Obama.



President-elect Barack Obama waves as he leaves a party at a local restaurant organized by Sen. Dick Durbin, D-Ill., on his first day after moving to Washington in Washington, Monday, Jan. 5, 2009. (AP Photo/Gerald Herbert)AP - President-elect Barack Obama's proposed stimulus package would provide businesses with billions of dollars in refunds on taxes they paid several years ago.



In a Sept. 3, 2008, file photo Sen. Norm Coleman, R-Minn., speaks at the Republican National Convention in St. Paul, Minn.  The Minnesota state Canvassing Board is expected to certify the results of the re-count of the race between Republican incumbant Norm Coleman and the Democratic challenger for his seat Al Franken, Monday, Jan. 5, 2009.(AP Photo/Paul Sancya/file)AP - A Minnesota board on Monday certified results showing Democrat Al Franken winning the state's U.S. Senate recount over Republican Norm Coleman, whose lawyer promised a legal challenge that probably will keep the race in limbo for months.



A rocket fired by Palestinian militants at southern Israel leaves a thin trail of white smoke, as smoke caused by explosions from Israeli forces' operations rises from buildings on the outskirts of Gaza City, Tuesday, Jan. 6, 2009. Israeli forces edged closer to Gaza's major population centers on Tuesday and attacked new targets, including a U.N. school, taking more civilian lives after ignoring mounting international calls for an immediate cease-fire. A Palestinian rocket attack wounded an Israeli infant. (AP Photos/Hatem Moussa)AP - Palestinian medical officials say at least 12 people are dead in an Israeli airstrike outside a U.N. school in the northern Gaza Strip.



A trader works on the floor of the New York Stock Exchange, January 5, 2009. (Shannon Stapleton/Reuters)AP - Investors waded back into the market Tuesday, sending stocks moderately higher ahead of a fresh round of readings on the service sector, factory orders and pending home sales.



This Nov. 27, 2001 file photo shows retired admiral and former commander of the U.S. Pacific Command Dennis Blair speaking during a news conference in Jakarta, Indonesia. President-elect Barack Obama's decision to fill the nation's top intelligence jobs with two men short on direct experience in intelligence gathering surprised the spy community and signaled the Democrat's intention for a clean break from Bush administration policies. (AP Photo/Dita Alangkara, file)AP - President-elect Barack Obama's selection of an old White House hand to head the CIA shows a preference for a strong manager over an intelligence expert.



A woman passes by a gas pipe of the gas-compressor station in the small Ukrainian city of Boyarka, near Kiev on January 4. Ukraine said Tuesday that Russia had drastically cut gas supplies to Europe and warned of AP - Ukraine and Russia will hold new talks to end their bitter natural gas dispute that has cut off Russian gas to six other countries, the head of Ukraine's gas company said Tuesday, as officials in eastern Europe warned of a looming emergency.



In a Nov. 16, 2008 file photo Rihanna performs during a concert suburban Taguig, south of Manila, Philippines.  Rihanna will shun skimpy outfits when she performs in Malaysia in February, the concert's organizers said Tuesday, Jan. 6, 2009.(AP Photo/Aaron Favila)AP - The good girl gone bad has promised to be good for one night.



Texas quarterback Colt McCoy celebrates as he scores against Ohio State during the third quarter of the Fiesta Bowl NCAA college football game in Glendale, Ariz., Monday, Jan. 5, 2009. (AP Photo/Ross D. Franklin)AP - Left out of the national title game, Colt McCoy and Texas made the most of their trip to the Fiesta Bowl. They just hope they did enough to impress poll voters. McCoy hit Quan Cosby for a 26-yard touchdown with 16 seconds to play, lifting the third-ranked Longhorns to a 24-21 victory over No. 10 Ohio State on Monday night. The dramatic strike capped an 11-play, 78-yard drive that took only 1:42.



An Israeli soldier walks past armoured ambulances just outside the northern Gaza Strip January 6, 2009. (Yannis Behrakis/Reuters)Reuters - Israel's offensive in the Gaza Strip killed more than 30 Palestinian civilians on Tuesday, medical officials said, and international efforts to secure a ceasefire focused on an Israeli demand to prevent Hamas from rearming.



President-elect Barack Obama meets with Speaker of the House of Representatives Nancy Pelosi at her office in the Capitol Building, January 5, 2009. (Jason Reed/Reuters)Reuters - The new U.S. Congress convenes on Tuesday under pressure to deal with a worsening economy by passing a stimulus package that Barack Obama could sign into law soon after being sworn in as president.



German Chancellor Angela Merkel is pictured at the Chancellery in Berlin, December 30, 2008, after the recording of her annual television New Year speech. (Michael Gottschalk/Pool/Reuters)Reuters - Dire economic data underlined the severity of recession in Europe on Tuesday, while Toyota Motor Corp said it would halt all production in Japan in response to plunging demand.



A worker checks the valve gears in a natural gas control centre of Turkey's Petroleum and Pipeline Corporation, 35 km (22 miles) west of Ankara, January 5, 2009. (Umit Bektas/Reuters)Reuters - Russia's worsening gas dispute with Ukraine cut supplies on Tuesday to Turkey and a swathe of European countries, threatening disruption as far west as Italy and Germany.



A man has his blood pressure read in downtown Los Angeles July 30, 2007. (Lucy Nicholson/Reuters)Reuters - More Americans are burdened by chronic illnesses such as diabetes and high blood pressure, often having more than three at a time, and this has helped fuel a big rise in out-of-pocket medical expenses, a study released on Tuesday showed.



Protesters sit behind a police line outside a government office in central Beijing in this October 20, 2008 photo. (David Gray/Reuters)Reuters - China faces surging protests and riots in 2009 as rising unemployment stokes discontent, a state-run magazine said in a blunt warning of the hazards to Communist Party control from a sharp economic downturn.



A supporter holds a candle during a 'No on Prop 8' rally in West Hollywood, California November 5, 2008. (Mario Anzuoni/Reuters)Reuters - The legal battle over gay marriage in California turned on Monday to whether the state's top court could strike down a change in the state constitution that was approved by voters.



A health worker culls poultry at Matigara village on the outskirts of the northeastern Indian city of Siliguri January 4, 2009. (Stringer/Reuters)Reuters - A 19-year-old woman has died of the H5N1 bird flu virus in Beijing after coming into contact with poultry, health authorities in Beijing and Hong Kong said on Tuesday.



There is mounting concern among world leaders about the humanitarian impact of Israel's massive offensive on the Gaza Strip. Duration: 01:33(AFPTV)AFP - Israeli tanks and helicopter gunships went blazing into towns across the Gaza Strip on Tuesday, attacking Hamas targets and searching for its leaders as the war death toll approached 600.



The logo of Russian state gas monopoly Gazprom on January 5. Russia and Ukraine have traded blame as a dispute between the two bitter ex-Soviet rivals triggered major gas cuts in Europe in a dramatic escalation the EU slammed as unacceptable.(AFP/File/Bertrand Guay)AFP - Russia and Ukraine traded blame Tuesday as a dispute between the two bitter ex-Soviet rivals triggered major gas cuts in Europe in a dramatic escalation the EU slammed as unacceptable.




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