
1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
3. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.
4. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.
5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.
7. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
8. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
9. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
10. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
Article by Sergio Salzberg
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AP - Barack Obama's appointed successor declared Tuesday he's qualified to take a seat in the Senate and said he'll go to Capitol Hill to do just that.
AP - The Democratic-dominated Congress convenes Tuesday to confront perhaps the worst economic crisis since the Great Depression and to grapple with a hugely ambitious agenda set by President-elect Barack Obama.
AP - President-elect Barack Obama's proposed stimulus package would provide businesses with billions of dollars in refunds on taxes they paid several years ago.
AP - A Minnesota board on Monday certified results showing Democrat Al Franken winning the state's U.S. Senate recount over Republican Norm Coleman, whose lawyer promised a legal challenge that probably will keep the race in limbo for months.
AP - Palestinian medical officials say at least 12 people are dead in an Israeli airstrike outside a U.N. school in the northern Gaza Strip.
AP - Investors waded back into the market Tuesday, sending stocks moderately higher ahead of a fresh round of readings on the service sector, factory orders and pending home sales.
AP - President-elect Barack Obama's selection of an old White House hand to head the CIA shows a preference for a strong manager over an intelligence expert.
AP - Ukraine and Russia will hold new talks to end their bitter natural gas dispute that has cut off Russian gas to six other countries, the head of Ukraine's gas company said Tuesday, as officials in eastern Europe warned of a looming emergency.
AP - Left out of the national title game, Colt McCoy and Texas made the most of their trip to the Fiesta Bowl. They just hope they did enough to impress poll voters. McCoy hit Quan Cosby for a 26-yard touchdown with 16 seconds to play, lifting the third-ranked Longhorns to a 24-21 victory over No. 10 Ohio State on Monday night. The dramatic strike capped an 11-play, 78-yard drive that took only 1:42.
Reuters - Israel's offensive in the Gaza Strip killed more than 30 Palestinian civilians on Tuesday, medical officials said, and international efforts to secure a ceasefire focused on an Israeli demand to prevent Hamas from rearming.
Reuters - The new U.S. Congress convenes on Tuesday under pressure to deal with a worsening economy by passing a stimulus package that Barack Obama could sign into law soon after being sworn in as president.
Reuters - Dire economic data underlined the severity of recession in Europe on Tuesday, while Toyota Motor Corp said it would halt all production in Japan in response to plunging demand.
Reuters - Russia's worsening gas dispute with Ukraine cut supplies on Tuesday to Turkey and a swathe of European countries, threatening disruption as far west as Italy and Germany.
Reuters - More Americans are burdened by chronic illnesses such as diabetes and high blood pressure, often having more than three at a time, and this has helped fuel a big rise in out-of-pocket medical expenses, a study released on Tuesday showed.
Reuters - China faces surging protests and riots in 2009 as rising unemployment stokes discontent, a state-run magazine said in a blunt warning of the hazards to Communist Party control from a sharp economic downturn.
Reuters - The legal battle over gay marriage in California turned on Monday to whether the state's top court could strike down a change in the state constitution that was approved by voters.
Reuters - A 19-year-old woman has died of the H5N1 bird flu virus in Beijing after coming into contact with poultry, health authorities in Beijing and Hong Kong said on Tuesday.
AFP - Israeli tanks and helicopter gunships went blazing into towns across the Gaza Strip on Tuesday, attacking Hamas targets and searching for its leaders as the war death toll approached 600.
AFP - Russia and Ukraine traded blame Tuesday as a dispute between the two bitter ex-Soviet rivals triggered major gas cuts in Europe in a dramatic escalation the EU slammed as unacceptable.
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