Top 9 Reasons To Advertise

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Top 9 Reasons To Advertise

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with companies they know and trust. Advertising can help build awareness, so that eventually consumers will trust your offer.

I firmly believe that advertising is an excellent tool for rapidly building awareness of a company, its products or services. I believe equally firmly that you build a brand through public relations, not advertising.

A brand is the sum of all interactions a customer has with an organization. Most of those interactions are with employees, or the product or service itself. If those interactions are positive, then customers, allies and the media will tell others. This is PR.

There are times when you need a rapid shot of marketing adrenaline that only paid media can provide.

So, if you find yourself in need of that boost, check out these nine reasons for advertising:

9. Boost employee morale

8. Create industry buzz

7. Create, build or maintain a positive image

6. Test new products and/or services

5. Retain existing customers

4. Reinforce personal sales calls, direct mail

3. Maintain consistent, controlled customer communications

2. Gain new customers, particularly hard-to-reach ones

1. Position or reposition your company, products or services.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, Verbatim and Youth Link USA.

In The News:

Yahoo! News: Top Stories

Diplomats seek truce as Gaza's civilian toll rises (AP)

AP - GAZA CITY, Gaza Israel ignored mounting international calls for a cease-fire Monday and said it won't stop its crippling 10-day assault until "peace and tranquility" are achieved in southern Israeli towns in the line of Palestinian rocket fire. Friendly fire killed three Israeli soldiers.

Obama's intel picks short on direct experience (AP)

AP - President-elect Barack Obama's decision to fill the nation's top intelligence jobs with two men short on direct experience in intelligence gathering surprised the spy community and signaled the Democrat's intention for a clean break from Bush administration policies.

Obama says his plan with tax cuts to get quick OK (AP)

AP - President-elect Barack Obama plunged into rare pre-inaugural crisis talks with congressional leaders Monday, declaring the national economy was "bad and getting worse" and embracing tax cuts now expected to reach $300 billion. He predicted lawmakers would approve a mammoth revitalization package within two weeks of his taking office.

Burris declares he's a senator despite controversy (AP)

AP - Senate Democrats struggled to avert a showdown steeped in race and corruption Monday as a defiant Roland Burris declared, "I'm a United States senator" despite boiling controversy over his appointment to President-elect Barack Obama's seat in Congress.

Prosecutor wants Madoff jailed without bail (AP)

AP - A prosecutor on Monday asked that Bernard Madoff be jailed pending trial, saying the disgraced financier violated an agreement with the court by mailing watches, jewelry, cufflinks and mittens worth more than $1 million to relatives and friends.

Records reveal anguish of anthrax suspect's wife (AP)

AP - Anthrax mailing suspect Bruce Ivins tormented his wife with rudeness and behaved erratically in the weeks before the Army scientist took his own life by overdosing on Tylenol, according to documents released Monday.

Milky Way the galaxy not snack-sized anymore (AP)

AP - Take that, Andromeda! For decades, astronomers thought when it came to the major galaxies in Earth's cosmic neighborhood, our Milky Way was a weak sister to the larger Andromeda. Not anymore. The Milky Way is considerably larger, bulkier and spinning faster than astronomers once thought, Andromeda's equal.

Death certificate: Travolta son killed by seizure (AP)

AP - Jett Travolta's body shows no sign of head trauma and his death certificate says he was killed by a seizure, an undertaker said Monday, after doctors performed an autopsy on the 16-year-old son of the U.S actor.

Boy, 4, shoots babysitter for stepping on his foot (AP)

AP - Police say an angry 4-year-old Ohio boy grabbed a gun from a closet and shot his baby sitter. Nathan Beavers, 18, was hospitalized Sunday with minor wounds to his arm and side after the shotgun attack. Police say another teen was also injured.

AP Source: Bradley, Cubs agree to $30M, 3-yr deal (AP)

AP - The Chicago Cubs and free agent Milton Bradley reached a preliminary agreement Monday on a $30 million, three-year contract, according to a person familiar with the negotiations. The deal is subject to a physical scheduled for Thursday, the person said, speaking on condition of anonymity because the deal had not been finalized.

Israel deaf to truce calls as Gaza battles rage on (Reuters)

Reuters - Israeli troops backed by air strikes fought to seize ground from Hamas militants deep inside the Gaza Strip on Monday despite international calls for a ceasefire in a conflict that has killed more than 540 Palestinians in 10 days.

Prosecutors seek to jail Madoff (Reuters)

Reuters - U.S. prosecutors asked a judge to jail accused swindler Bernard Madoff on Monday, saying he sent jewelry and other items worth more than $1 million to family and friends in violation of his bail.

Obama picks former Clinton aide Panetta for CIA (Reuters)

Reuters - President-elect Barack Obama has chosen former White House chief of staff Leon Panetta to lead the CIA, which has been widely criticized for harsh interrogation of terrorism suspects, Democratic officials said on Monday.

U.S., Germany mull tax cuts (Reuters)

Reuters - The prospect of new tax cuts in the United States and Germany injected a measure of New Year cheer on Monday, even as automakers wrapped up 2008 as their worst in more than 15 years with yet another month of slumping U.S. sales.

Obama seeks swift passage of fiscal package (Reuters)

Reuters - With the economic outlook darkening, U.S. President-elect Democrat Barack Obama went to Congress two weeks before taking office to try to entice Republican support for a massive stimulus package with talk of big tax cuts.

Apple's Jobs reassures investors about his health (Reuters)

Reuters - Apple Inc Chief Executive Steve Jobs sought to soothe investor concerns about his health on Monday, saying his weight loss was caused by a hormone imbalance that is relatively simple to treat.

Democrat wins Minnesota Senate seat in recount (Reuters)

Reuters - Democrat Al Franken beat Republican incumbent Norm Coleman to win the U.S. Senate seat from Minnesota, officials conducting a final recount said on Monday, though the loser promised to challenge the result.

California gay marriage battle turns to court role (Reuters)

Reuters - The legal battle over gay marriage in California turned on Monday to whether the state's top court could strike down a change in the state constitution that was approved by voters.

Fighting rages in Gaza as Israel spurns truce calls (AFP)

AFP - The heaviest fighting of Israel's war on Hamas raged in Gaza City early on Tuesday as Israeli Prime Minister Ehud Olmert rebuffed appeals to stop the death toll from mounting further.

In distraction for Obama, chaos stalks new Senate (AFP)

AFP - The new US Senate is set to convene in a swirl of allegations of corruption, voter fraud and dynastic nepotism that threatens to dog the early days of Barack Obama's presidency.

Top 9 Reasons To Advertise

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