Popup Killers - Not just killing that Popup but also your Revenue!

Home
>
Affiliate Revenue
>
Popup Killers - Not just killing that Popup but also your Revenue!

Popup Killers - Not just killing that Popup but also your Revenue!

With the increased use of popups on sites - when you enter,
when you leave, while you are there - Popup killers (or
stoppers) are all the rage.

Companies use Popup killers as a marketing tool for
frustrated webusers - they kill the Popup, the webuser uses
their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some
form of Popup killer. While we all want to stop the
frustration of having several popups being delivered while
surfing around the web, to the webmaster a Popup killer can
totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,
(which is how some Popup killers work), then you wil get the
gist!

With some SEOs advocating hiding links that they don't want
a search engine to spider or to hide affiliate links within
Javascript functions, having a user visit your site with a
Popup killer enabled could kill more than that annoying
Popup.

It could mean that when a user clicks on your apply button
or affiliate link, it won't work! The user can click on it
as often as they like. It won't work!

This could be costing you sales and applications.

** We tested it out!

We tested this on our Loans site (www.polarloans.co.uk). We
delivered 1,000 visits to the site where the application
process was a javascript function. We had 1 application.

We then switched the apply buttons and links to a normal
HREF link and sent another 1000 visits to it. We have a 10
fold increase in applications.

The only on-page changes were the Apply button links and we
drove the visits via PPC spend.

** What can you do?

It maybe time you looked at the major links on your site to
your product sale pages on affiliate links. If they are
running as Javascript functions it may be wise to try
switching them to normal HREF links and test the results.

You can always change them back if you need to but consider
the potential revenue option.

It certainly has worked for us!

Jason Hulott is Director of J2 Squared, leading specialists in Internet Consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

In The News:

Yahoo! News: Top Stories

Gaza civilian toll rises; diplomats seek truce (AP)

AP - Israel ignored mounting international calls for a cease-fire and said it won't stop its crippling 10-day assault until "peace and tranquility" are achieved in southern Israeli towns in the line of Palestinian rocket fire.

Economic crisis, Obama response face new Congress (AP)

AP - The Democratic-dominated Congress convenes Tuesday to confront perhaps the worst economic crisis since the Great Depression and to grapple with a hugely ambitious agenda set by President-elect Barack Obama.

Obama stimulus plan boosts business tax refunds (AP)

AP - President-elect Barack Obama's proposed stimulus package would provide businesses with billions of dollars in refunds on taxes they paid several years ago.

Obama's intel picks short on direct experience (AP)

AP - President-elect Barack Obama's selection of an old White House hand to head the CIA shows a preference for a strong manager over an intelligence expert.

EU says gas disruptions 'unacceptable' (AP)

AP - The European Union calls the sudden and substantial cuts in Russian gas supplies to some member states "completely unacceptable."

Madoff scandal, SEC role under scrutiny (AP)

AP - Two more months of mortgage payments and retiree Allan Goldstein says he'll be broke, just another victim in what may be the biggest Ponzi scheme in history.

Nation's health spending rises, but not so much (AP)

AP - Health care continued to take up a greater share of the economy in 2007, as spending on hospitals, doctors and other services increased 6.1 percent to $2.2 trillion.

Oscars 2.0: The film academy revamps its Web site (AP)

AP - Want to hear Cameron Crowe's thoughts on winning an Oscar or see how king-sized movie posters are assembled? How about a sneak peek at some of the exclusive exhibitions held at the film academy's Beverly Hills headquarters?

Toyota to suspend production for 11 days in Japan (AP)

AP - Toyota is suspending production at all 12 of its Japan plants for 11 days over February and March, a stoppage of unprecedented scale for the nation's top automaker as it grapples with shrinking global demand.

Texas rallies past Ohio State 24-21 in Fiesta Bowl (AP)

AP - The Texas Longhorns will be No. 1 on at least one ballot. It belongs to coach Mack Brown. Brown said he made up his mind after Colt McCoy hit Quan Cosby for a 26-yard touchdown with 16 seconds to play, lifting the third-ranked Longhorns to a 24-21 Fiesta Bowl victory over No. 10 Ohio State on Monday night. The stunning strike capped an 11-play, 78-yard drive that took only 1:42.

Israeli troops deepen push into Gaza (Reuters)

Reuters - Israel moved forces into a southern Gaza town on Tuesday and demanded Hamas be prevented from rearming as a main condition for a ceasefire in an 11-day-old conflict in which hundreds of Palestinians have been killed.

New Congress set to convene with economy in focus (Reuters)

Reuters - The new U.S. Congress convenes on Tuesday under pressure to deal with a worsening economy by passing a stimulus package that Barack Obama could sign into law soon after being sworn in as president.

Toyota to shut plants (Reuters)

Reuters - Toyota Motor Corp will shut all its factories in Japan for 11 days to combat a global slowdown that is not only hitting company profits but could, a report says, unleash a wave of social unrest in China.

Retail sales seen falling despite deep discounts (Reuters)

Reuters - Deep discounts failed to coax consumers to shop in December, but are sure to sap margins and will likely lead to a number of profit warnings when retailers report sales for the all-important holiday month this week.

Russia gas supplies to south-east Europe halted (Reuters)

Reuters - All supplies of Russian gas via Ukraine to Bulgaria, Turkey, Greece and Macedonia were halted on Tuesday due to a dispute between Moscow and Kiev over gas prices, officials in Sofia said.

Prosecutors seek to jail Madoff (Reuters)

Reuters - U.S. prosecutors asked a judge to jail accused swindler Bernard Madoff on Monday, saying he sent jewelry and other items worth more than $1 million to family and friends in violation of his bail.

More Americans getting multiple chronic illnesses (Reuters)

Reuters - More Americans are burdened by chronic illnesses such as diabetes and high blood pressure, often having more than three at a time, and this has helped fuel a big rise in out-of-pocket medical expenses, a study released on Tuesday showed.

Obama picks former Clinton aide Panetta for CIA (Reuters)

Reuters - President-elect Barack Obama has chosen former White House chief of staff Leon Panetta to lead the CIA, which has been widely criticized for harsh interrogation of terrorism suspects, Democratic officials said on Monday.

Troops battle Hamas in Gaza cities as Israel spurns truce bids (AFP)

AFP - Israeli troops battled Hamas fighters in major cities of overcrowded Gaza on Tuesday as Israel spurned appeals to halt a war on the Islamists that has killed at least 580 Palestinians.

Russian gas situation 'dramatically' worse: EU official (AFP)

AFP - The situation with deliveries of Russian gas to Europe "changed very dramatically" overnight and is "getting worse," a top member of a European Union delegation in Kiev said on Tuesday.

Popup Killers - Not just killing that Popup but also your Revenue!

Affiliate Revenue Affiliate Revenue