The Effects of eBay on American Merchandising

With one brilliantly simple idea, eBay was born just a few short years ago.

From its humble beginnings in the Collectibles business, it went on to achieve the lofty heights it enjoys today.

As eBay has continued to grow to over 30 million registered users, it has transformed the ability of individuals (as well as Corporations) to move product of all kinds.

eBay is now a place where virtually any item imaginable is available, for the right price.

With a few clicks of your mouse, the doors to the world marketplace are opened for you.

Similarly, with a few clicks of your mouse, the entire world can be viewing your merchandise for sale.

It is this awesome power that eBay gives to you, for a small fee.

Is it any wonder that large institutional sellers, such as the U.S. Postal Service, J.C. Penneys, various Police Departments and all types of Corporations have discovered the power and efficiencies of selling on eBay?

The drawback for the smaller seller is that, as more and more individual and institutional sellers sign on to sell on eBay, the supply of similar items will increase.

This increase in supply results in a decrease in demand, and with that decreased demand, lower ending bid amounts and lower profits for all sellers.

This has already begun to happen in some categories as ending bids continue their slow trend downward.

As sellers begin to see profits eroding due to too many sellers "playing the game", the question of the day seems to be, "What is the best thing to sell on eBay?"

The simple (and somewhat facetious-sounding) answer is, "Whatever people are interested in that is not currently selling on eBay in mass quantities".

More often than not, success on eBay results from a seller taking on a niche that they are familiar with and enjoy. Many of the top eBay sellers have built their entire business around a niche that they enjoy, such as a certain type of collectible, or a certain hobby, interest or sport.

If you take this approach, not only will you be happier doing that which you enjoy, but listing items will not become a "chore", it will be an enjoyable experience.

As eBay continues it's trend-line of massive growth, sellers must be increasingly aware of three things that will ensure opportunities for growth and success:

  • Opportunities for new products to sell

  • Alternative venues in which to sell their products

  • Advanced marketing techniques that can leverage their time and money

    Ultimately, it is this extra awareness that will determine who the winners are in the game of Online Auction sales.

    About The Author

    David Espino is the Author of Beyond eBay and Life In The Dot Com Lane.

    To receive a free excerpt from the book - Beyond eBay, visit www.HomeBasedBusinessowner.com

    Email: dave@HomeBasedBusinessowner.com

    In The News:

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    An Israeli woman lays on the floor and covers the heads of her two children as an alarm is heard warning of incoming rockets fired by Palestinian militants in Gaza, in Kfar Azza, southern Israel, near Israel's border with the Gaza Strip, Wednesday, Jan. 7, 2009. Israel tentatively welcomed a proposal Wednesday from Egypt and France for a Gaza cease-fire and briefly halted its offensive to allow aid to reach civilians, but also gave the military a green light to press ahead with its assault on Hamas.(AP Photo/Sebastian Scheiner)AP - Israeli airstrikes and Hamas rockets resumed after a brief pause Wednesday to allow food and fuel to reach Palestinian civilians in Gaza, where an Israeli warplane dropped leaflets urging some residents to flee because of imminent attacks.



    Illinois U.S. Senate Appointee Roland Burris smiles as he meets with Senate Majority Leader Harry Reid of Nev. on Capitol Hill in Washington, Wednesday, Jan. 7, 2009. (AP Photo/Susan Walsh)AP - Roland Burris said Wednesday he should be able to join the Senate "very shortly," after talking to newly supportive Democratic leaders and working on lingering legal obstacles. Talking to reporters on the second day of a Washington power odyssey that would intimidate many, the 71-year-old Burris declared himself happy and said he was pleased with his meeting with Sens. Harry Reid and Dick Durbin.



    President-elect Barack Obama is welcomed by President George W. Bush for a meeting at the White House in Washington, Wednesday, Jan. 7, 2009, with former presidents, from left, George H.W. Bush, Bill  Clinton, and Jimmy Carter.  (AP Photo/J. Scott Applewhite)AP - Confronting a grim economy and a Middle East on fire, Barack Obama turned Wednesday to perhaps the only people on the planet who understand what he's in for: the four living members of the U.S. presidents' club.



    Republican Norm Coleman along with his wife Laurie and several supporters announces he is suing to challenge the results of the U.S. Senate recount during a press conference Tuesday Jan. 6, 2009 at the State Office Building in St. Paul, Minn.  Coleman lost the recount to Democratic  candidate Al Franken by 225 votes. (AP Photo/Dawn VIllella)AP - Minnesota's grueling U.S. Senate race, already dragging on two months past Election Day, has now moved even further from the voters — and into the hands of lawyers.



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    In this photo provided by the University of North Carolina at Chapel Hill School of Medicine, Shannon Eubanks, left, her new baby Kathleen Conley Eubanks, and husband Gaston Eubanks share a moment in the hospital in Chapel Hill, N.C. Tuesday Jan. 6, 2009. Eubanks waited until she reached the 39th week of her pregnancy to schedule a Caesarean section to deliver her daughter. A study in the Jan. 8 issue of the New England Journal of Medicine shows that babies have fewer health problems if planned C-sections are done during the week before the due date. (AP Photo/University of North Carolina at Chapel Hill School of Medicine, Stephanie Crayton)AP - Babies do better after a scheduled Caesarean section if they're born no sooner than seven days before their due date, a new large study of U.S. births shows. Those delivered earlier had more complications, including breathing problems, even though they were full term, the researchers reported in Thursday's New England Journal of Medicine. Even just a few days made a difference, they said.



    In this May 13, 2004 file photo, Brad Pitt, left, arrives with his Jennifer Aniston at the screening of his film 'Troy,'  at the 57th International Film Festival in Cannes, southern France. (AP Photo/Patrick Gardin, file)AP - Brad Pitt insists he didn't cheat on Jennifer Aniston with Angelina Jolie. In a story posted on W magazine's Web site, the 45-year-old actor defends both women and says his relationship with Jolie didn't begin until after he and Aniston split in 2005.



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    President Bush greets President-elect Barack Obama at the White House, November 10, 2008. (Joshua Roberts/Reuters)Reuters - The U.S. budget deficit will swell to a record $1.186 trillion in fiscal 2009, congressional forecasters said on Wednesday, the result of an economic recession that has cut tax receipts and caused massive government bailouts of banks and automakers.



    An Israeli soldier jumps off an armoured personnel carrier (APC) after crossing into Israel from the northern Gaza Strip January 7, 2009. (Amir Cohen/Reuters)Reuters - Israeli aircraft and tanks pounded the Gaza Strip on Wednesday and troops battled Palestinian guerrillas on the ground as U.S. backing for a proposed truce raised expectations of an end to the 12-day-old offensive.



    United Auto Workers (UAW) President Ron Gettelfinger (C) addresses the media as UAW Vice-Presidents listen at the UAW Solidarity House in Detroit, Michigan December 12, 2008. (Rebecca Cook/Reuters)Reuters - United Auto Workers bargaining teams are arriving this week in Detroit as the union gears up for negotiations with General Motors Corp and Chrysler LLC, which are mandated to cut labor costs under a $17.4 billion federal bailout.



    Senate-designate Roland Burris talks with Senate Majority Leader Harry Reid in Reid's office on Capitol Hill, January 7, 2009. (Larry Downing/Reuters)Reuters - In an abrupt switch, Democratic leaders began talks on Wednesday to swear in Roland Burris, appointed by embattled Illinois Gov. Rod Blagojevich to replace President-elect Barack Obama in the U.S. Senate.



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    A door gunner on a U.S. Army Chinook helicopter keeps a watch on the terrain during a resupply mission in eastern Afghanistan December 25, 2008. (Bob Strong/Reuters)Reuters - Defense Secretary Robert Gates has told Congress that a planned buildup of U.S. forces in Afghanistan could add $5.5 billion to U.S. war costs in the current federal fiscal year, officials said on Wednesday.



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