Dont Use Web Audio The Wrong Way

Home
>
Streaming Audio & Online Music
>
Dont Use Web Audio The Wrong Way

Dont Use Web Audio The Wrong Way

Have you ever wrestled with a set of instructions, but then got so frustrated with it all that you threw them aside in a fluster and tried to figure out how to do it? yourself?

Resulting in?Making a great big mess of it all?

Similarly, if you really want to use Web Audio the right way, the way that WORKS, then you need to know what DOESN'T work.

Here's what many people do, pretty systematically? to hinder their marketing and audio responses:

1. Speaking into the microphone without a care for what they're saying, how they're saying it and, without any regard to who's listening! That's pretty scary. Mumbling along without paying any attention to the small details. It's what could sink the hopes of many? FAST!

SIMPLE SOLUTION - Write out a little script. Then, rehearse it. After that, record it several times. Finally, choose the best of the lot and use it. See, I told you it was pretty simple.

2. Some feel that hiring a 'PROFESSIONAL' or 'DJ', to record the voice audio, is the way to go. Now, for some, that may seem a reasonable way out, but what's likely to happen is that the websites' PERSONALITY loses its authenticity. Somehow, most of us can detect when things seem out of sync. When things seem a little too? SLICK!

SIMPLE SOLUTION - If you really want to get someone else to do the voice audio for you, then make sure they've got a warm, natural personality that shines through in their voice. It'll win people over.

3. Sending the recorded audio message to your website, and then? FORGETTING ABOUT IT! Have you ever dialled a phone number, got an answer machine message that was either way out of date or just plain irrelevant? What an unprofessional image to portray. Well, that's why NOT attending to what's on your messages, could cripple you more than you'd know!

SIMPLE SOLUTION - Keep your audio updated! I'm not saying that you have to micro-manage it and change it every other day. But, keeping your messages fresh, alive and full of valuable, useful and usable information that addresses the needs of your audience? is what'll keep them loyal, attentive and eager to receive your future messages!

4. Leaving your audience mentally floating, not knowing what to do next. Have you ever experienced a scenario similar to this one: Whilst waiting on a train platform, an announcement is made to the waiting passengers as follows,

"due to a fault on the line, please expect further delays".

I'm in no doubt at all that this announcement would have left the passengers feeling concerned, confused and wondering what to do next. What the announcer should have taken the time to add is as follows,

"as we have not received any information from our control centre indicating the expected length of delay, you may like to consider hopping on bus number 19, leaving the bus stop adjacent to the station entrance in 7 minutes time. Otherwise, please continue to listen for further announcements, which we will endeavour to make every five minutes. Please also accept our sincere apologies for the delay and any inconvenience this may have caused you".

SIMPLE SOLUTION: People are silently begging to be told what to do next. If you can lead them to a specific outcome, they'll be putty in your hands! Whether it's instructions to go to a specific toll free number to get more information, or something they have to activate, like a membership number, whatever it is? tell them PRECISELY how to do it.

Web Audio, used correctly, will have a dramatic impact on the way in which your customers respond to you. They'll be so 'stuck' on your website and addicted to your audio messages, that you'll soon be sending out birthday cards to them!

FLASH AUDIO WIZARD has a simple in-built technology that'll give you the website personality you've always dreamed of. It's simple to use. It's easy to get started. Why not get your website 'speaking', today? Just visit www.FlashAudioWizard.com

About The Author

Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of ?1 Million of products and services. Subscribe to his Free Tip Of The Week at: www.Nick-James.com New Product: www.FlashAudioWizard.com.

In The News:

Yahoo! News: Top Stories

Bush signs jobless benefits extension (AP)

AP - With no end in sight to economic bad news, President George W. Bush on Friday ensured that millions of laid-off workers will keep getting their unemployment checks as the year-end holidays approach.

Iraqi Shiites burn Bush effigy to protest US pact (AP)

AP - Thousands of followers of a radical Shiite cleric protested a proposed U.S.-Iraqi security deal Friday, burning an effigy of President George W. Bush in the same square where Iraqis beat a toppled Saddam Hussein statue five years ago.

Gov't: AG gets clean bill of health after collapse (AP)

AP - Attorney General Michael Mukasey was given "a clean bill of health" and hoped to check out of the hospital after extensive medical tests following his collapse, the Justice Department said Friday.

Neb. lawmakers OK age limit for safe-haven law (AP)

AP - Nebraska lawmakers have approved adding a 30-day age limit to a safe-haven law that resulted in 35 children including teenagers as old as 17 being abandoned at state hospitals.

Stocks show moderate decline after sell-off (AP)

AP - Wall Street sagged again Friday but took a break from the heavier selling of recent days as energy, utility and technology stocks showed some advances and bank stocks declined.

Wal-Mart names Duke to succeed Scott as CEO (AP)

AP - Wal-Mart Stores Inc., the world's largest retailer, unexpectedly announced Friday that its chief executive will retire in February and be replaced by the head of its international division.

Palin pardons turkey while others slaughtered (AP)

AP - Gov. Sarah Palin has granted the traditional Thanksgiving pardon to one lucky turkey, but the video that shocked some viewers captured what was happening in the background.

Madonna, Ritchie granted preliminary divorce (AP)

AP - The show-business marriage that began in a Scottish castle came to an end in a drab London courtroom Friday as Madonna and Guy Ritchie were granted a preliminary decree of divorce.

For toilet-less Vermont library, a new chapter (AP)

AP - When you gotta go, you gotta go. But for decades, when you had to go in the Roxbury Free Library, you really had to go somewhere else, that is.

Americans still giving, despite economic meltdown (AP)

AP - As more Americans turn to charity amid worsening economic gloom, operators of food banks and other aid groups are relying on the surprisingly resilient generosity of their neighbors and finding that even when times are tough, people still give.

Citigroup shares drop as CEO plans to keep Smith Barney (Reuters)

Reuters - Citigroup Inc shares tumbled for a fifth straight day, as Chief Executive Vikram Pandit tried to downplay speculation the banking giant might sell major businesses to restore its health and investor confidence.

Pressure grows on Obama as world economy deteriorates (Reuters)

Reuters - US stocks recovered some ground on opening on Friday, though Citigroup fell further, amid continued fear that central bank moves to stabilize financial markets might not be enough to prevent a prolonged global recession.

Mukasey had fainting spell: official (Reuters)

Reuters - U.S. Attorney General Michael Mukasey was doing well in hospital on Friday after an apparent "fainting spell" that caused his collapse during a speech the night before, a spokeswoman said.

Obama on track to name Clinton as top diplomat (Reuters)

Reuters - Retired Marine Gen. James Jones emerged as a leading contender for White House national security adviser as President-elect Barack Obama worked on Thursday to assemble his foreign policy team.

GM to return two leased jets amid criticism (Reuters)

Reuters - General Motors Corp will return two of its leased corporate jets amid intense criticism in Washington this week on the luxury travel arrangements of its chief executive even as the company pleads for federal aid.

Bush signs law extending unemployment insurance (Reuters)

Reuters - President George W. Bush on Friday signed into law an extension of unemployment benefits, the White House said.

Thousands protest in Iraq against U.S. troops pact (Reuters)

Reuters - Followers of Shi'ite cleric Moqtada al-Sadr marched on Friday against a pact letting U.S. forces stay in Iraq until 2011, toppling an effigy of President George W. Bush where U.S. troops once tore down a statue of Saddam Hussein.

Verizon staff had unauthorized access to Obama's cell (Reuters)

Reuters - Verizon Wireless said on Thursday that some employees had gained unauthorized access and viewed a personal cell phone account held by President-elect Barack Obama that is now inactive.

Use of nuclear weapons more likely in future: US intelligence (AFP)

AFP - The use of nuclear weapons will grow increasingly likely by 2025, according to a bleak US intelligence report that warns that US global dominance is likely to weaken over the next two decades.

Thousands of Sadrists protest Iraq-US military pact (AFP)

AFP - Thousands of Shiite followers of firebrand anti-American cleric Moqtada al-Sadr gathered in Baghdad on Friday to protest a security accord that would allow US troops to remain in Iraq until 2011.

Dont Use Web Audio The Wrong Way

Streaming Audio & Online Music Streaming Audio & Online Music