Shopping for mascara can be an "eye opening" experience. Who knew there were so many formulas to choose from? Thickening, lengthening, volumizing, maximizing and separating, only to name a few; it's no wonder a tube of "Maybelline Great Lash" is being sold somewhere in the world every 1.5 seconds. It's bright pink and green tube stands out from all the rest, saving us from the myriad of eye lash options, without batting an eye many of us grab the familiar and alas another sale for Great Lash the best selling mascara for 33 years. I do own a tube I admit but because I read it was a "must have", plus it adds a little color to my make up bag.
In search of a greater lash I secretly spied into the makeup bags of my most well painted friends, casually slipped in "so what mascara do you use" to unsuspecting co-workers, and polled long lashed strangers to uncover their mascara of choice. To my surprise, friends and strangers alike were wide eyed and bushy tailed to share the secrets of their lash life. So if you're interested in peaking into what's keeping these women's eyes wide open? read 'em and wink:
For Lengthening, Volumizing and Separating -
Lancome Definicils $21.00 Splurge
Iman Perfect Mascara $13.00 Midway
Max Factor Maximizing $5.99 Value
Maybelline Great Lash $4.99 Value
For Volumizing and Thickening -
Estee Lauder MagnaScopic $21.00 Splurge
Fashion Fair Volumizing $12.00 Midway
L'Oreal Volumizer 4x $4.24 Value
Avon Astonishing Lengths $2.99* Steal
* sale price www.myavon.com
For Lengthening and Separating -
Lancome Definicils $21.00 Splurge
L'Oreal Lash Out $5.99 Value
Max Factor Stretch & Separate $4.99 Value
Avon Astonishing Lengths $2.99* Steal
* sale price www.myavon.com
Dramatic Lashes - One Coat
Christian Dior Show $23.00 Splurge
Benefit Bad Gal $18.00 Midway
L'Oreal 3 D Architect $6.99 Value
Sensitive eyes & Lens Wearers
Clinique Long & Pretty Mascara $13.50 Midway
Hard to reach & bottom lashes $4.99 Value
Maybelline Lash Discovery
Best Mascara to sleep in (wink)
Kanebo Mascara $23.00 Splurge
Most waterproof mascaras
Here are a few lash seccrets to help you get your lash-on right:
· Clean your mascara wand at least once a month to get rid of clumps and prevent build up of bacteria on bristles. Coat the wand with a little Vaseline and gently wipe mascara from the bristles but don't damage the wand. Vaseline works best. Water won't remove all the mascara residue and soap can irritate your eyes. Shelf life of mascara is 3 - 4 months.
· Always have a dampened Q-tip handy when applying your mascara to clean up any smudges before they dry!
· Fashion Fair Cosmetic Manager Dewayne Moore recommends using a lash conditioner to improve brittle, dry lashes, extend the life of the lash and to help mascara adhere better and longer. Look after your eyelashes just like your do your hair and skin
· If necessary curl lashes using mascara curler before applying mascara.
· For best results "draw the mascara wand out of the tube and gently scrape off any clumps on the side or wipe with a tissue before applying, says makeup artist Brandi Williams.
· Oprah's make up man Reggie Wells, says "start at the lash roots and gently sweep mascara to the ends"
· Allow lashes to dry between coats. Use lash comb or spiral brush to remove any clumps.
· Reggie Wells believes applying mascara to bottom lashes is not necessary and only draws attention to dark circles and wrinkles below the eye area. Try brown on bottom lashes for subtle definition.
· Remove before bedtime with a gentle eye make up remover like Lancome Bi-facil Eye Makeup Remover or Andrea Q eye make up remover pads.
· Mascara merge?did you know Fashion Fair is black owned by Johnson Publishing Co. (Jet, Ebony) but L'Oreal owns Lancome, and Maybelline. Proctor & Gamble owns Cover Girl & Max Factor. "Don't Sleep"
Okay beloveds, I hope you found this F.Y. Eye enlightening and helpful in choosing the best mascara to maximize your lashes and bring focus to your eyes?the windows of your soul.
Bold indicates highly rated!
Cathy Gatson is a freelance writer and owner/operator of Yada Beauty Lounge, a hair and body salon in Northern California.
AP - President-elect Barack Obama promised the voters change but has started his Cabinet selection process by naming several Washington insiders to top posts.
AP - Pounded by a fierce financial crisis, the country is sinking deeper into economic despair and is likely to be in the hole well into next year, forcing more Americans into the ranks of the unemployed.
AP - A plan to give troubled U.S. automakers billions of dollars in government-backed loans is on life support, leaving the fate of hundreds of thousands of workers and Detroit's once-venerable car companies hanging in the balance.
AP - World stock markets tumbled Thursday, with benchmarks in Tokyo and Seoul losing almost 7 percent each, after recession fears sent Wall Street plunging and Japan suffered its biggest drop in exports in seven years.
AP - With the Bush administration on the verge of relaxing regulations protecting endangered species, Democratic leaders are looking at ways to overturn any last-minute rule changes.
AP - Astronauts vowed to double-check, even triple-check, to make sure a bag of tools is properly tied down during a spacewalk Thursday so it doesn't float away like one did earlier this week.
AP - China announced a complete overhaul of its dairy industry Thursday to improve safety at every step — from cow breeding to milk sales — saying its worst food quality scandal in years had revealed "major problems" in quality control.
AP - The economy hung like a cloud over the 59th annual National Book Awards. Barack Obama was the silver lining.
AP - As far as Miguel Garcia is concerned, Chicago already has a gay high school. Jones College Prep, where the 16-year-old is a junior, has the city's largest Gay Straight Alliance, an organization of more than 100 students that he and other members say wields considerable influence at their downtown campus.
Reuters - Global economic misery spread on Thursday with the Federal Reserve predicting U.S. recession well into 2009, Japan's exports to Asia falling for the first time in six years and another sharp sell-off on global equity markets.
Reuters - World stocks dropped to 5-1/2 year lows and oil hit 22-month troughs as investors reacted to dire Federal Reserve warnings on the economy and fears about the viability of major U.S. auto makers and bank giant Citigroup.
Reuters - Chances dimmed that a last-minute plan being crafted by Republican senators, with White House support, to provide $25 billion to bail out U.S. automakers would receive enough backing from Democrats to pass before the end of this week.
Reuters - The U.S. financial system still needs at least $1 trillion to $1.2 trillion of tangible common equity to restore confidence and improve liquidity in the credit markets, Friedman Billings Ramsey analyst Paul Miller said.
Reuters - U.S. President-elect Barack Obama's top choice to lead the U.S. Department of Homeland Security is Arizona Gov. Janet Napolitano, CNN reported on Wednesday, citing multiple sources.
Reuters - A Missouri woman established a fake identity online to torment a vulnerable teenage girl who later committed suicide, federal prosecutors said on Wednesday in a trial that is being closely watched by the burgeoning social networking industry.
Reuters - Oil fell for a fifth straight session to approach $50 a barrel on Thursday as the fallout from the credit crisis hits the global economy, hitting demand for fuel.
AFP - Global markets suffered fresh turmoil Thursday, with Asian stocks plunging as a sharp drop in Japanese exports added to gloom about the outlook for the faltering global economy.
AFP - Russia announced Thursday it would send more warships to combat piracy in the waters around Somalia, as the Saudi owners of the Sirius Star negotiated with the pirates holding their oil tanker.
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