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Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles.... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today's cutting... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but for some reason... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is "How do I... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks, right? Not so!People... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the world's best-branded companies,... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of... Read More

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.Speed A, like a hot air balloon, takes a long time to prepare before the actual launch. PR, media marketing, favors... Read More

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order. 2. When you advertise, state the price of your product and add... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. The best use for classified ads is to utilizethem in obtaining inquiries. This is called the two stepapproach. The first step is to get maximum inquiries... Read More

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends... Read More

In The News:

Yahoo! News: Top Stories

Finance ministers seek to calm markets (AP)

AP - Global finance ministers kept searching for ways to tackle the unfolding financial crisis, turning their attention to its effects on rapidly developing countries and poor nations at risk of being swept up in the turmoil.

N. Korea to resume dismantling nuclear facilities (AP)

AP - North Korea said Sunday it will resume dismantling its main nuclear facilities, hours after the U.S. removed the communist country from a list of states Washington says sponsor terrorism.

Clintons launch campaign swing for Obama in Pa. (AP)

AP - When Bill and Hillary Clinton take the stage Sunday at a campaign rally in Pennsylvania, it will be the launch of an active campaign for their former nemesis Barack Obama in the home stretch of the 2008 presidential race.

Economic woes chill effort to stop global warming (AP)

AP - Attempts to tackle global warming are being made more difficult by the spreading economic crisis even as Democratic congressional leaders say it's still a top goal for next year.

Euro-zone chiefs meet to coordinate on meltdown (AP)

AP - European leaders meet Sunday in search of a common response to a spreading financial crisis that has ricocheted across the Atlantic to their shores and to try to preserve the bloc's unity.

American space tourist blasts off in Soyuz rocket (AP)

AP - A Soyuz spacecraft with two Americans and a Russian on board lifted off from Kazakhstan on Sunday for the international space station.

Norbert weakens to tropical storm over Mexico (AP)

AP - After making landfall over mainland Mexico, Norbert weakened Sunday from a hurricane to a tropical storm, weather officials said.

Jolie: Obama win would be 'nice' for family (AP)

AP - Angelina Jolie isn't giving away who she's backing in the U.S. presidential election, but she does have good things to say about Barack Obama.

Rays beat Red Sox 9-8 in 11 innings; even ALCS 1-1 (AP)

AP - B.J. Upton and the Tampa Bay Rays won a game of home run derby with a shallow fly ball. Pinch-runner Fernando Perez dashed home on Upton's sacrifice fly in the 11th inning and the Rays outlasted the Boston Red Sox 9-8 early Sunday, evening the AL championship series at one game each.

Tebow, Gators rout defending champ LSU 51-21 (AP)

AP - Tim Tebow and No. 11 Florida looked like the juggernaut everyone expected this season. Tebow threw two touchdown passes to Percy Harvin and ran for a score, and the Gators thumped defending national champion LSU 51-21 Saturday night in The Swamp.

Europe readies action plan to avert global crisis (Reuters)

Reuters - European leaders hoped to agree on a detailed plan in Paris on Sunday to prevent market panic and stave off what the International Monetary Fund warned could be a global financial meltdown.

EU leaders to study crisis plan in Paris (Reuters)

Reuters - Leaders of euro zone countries hold an emergency meeting in Paris on Sunday hoping to agree on specific, pan-European measures to prevent market panic from triggering the most severe global downturn in decades.

UK banks set to unveil bailout plans: source (Reuters)

Reuters - Major British banks are likely to announce their plans to recapitalize early on Monday, a person familiar with the matter said, a move which could see the government take multi-billion pound stakes in several lenders.

Obama opens 6-point lead over McCain (Reuters)

Reuters - Democrat Barack Obama has opened a 6-point lead over Republican rival John McCain in the U.S. presidential race, according to a Reuters/C-SPAN/Zogby poll released on Sunday.

Chrysler, GM have merger talks: sources (Reuters)

Reuters - Chrysler LLC has had talks with General Motors Corp about a deal to combine the No. 1 and No. 3 American automakers at a time when both are struggling to cut costs and shore up cash, according to three people familiar with the matter.

Russia's Medvedev test fires long-range missile (Reuters)

Reuters - President Dmitry Medvedev oversaw the test firing of an intercontinental Topol missile on Sunday and vowed to commission new generation weapons for Russia's armed forces.

North Korea to resume disablement after nuclear deal (Reuters)

Reuters - North Korea said on Sunday it would resume taking apart its plutonium-producing nuclear plant and allow in inspectors in response to a U.S. decision to remove it from a terrorism blacklist and salvage a faltering nuclear deal.

Australia guarantees bank deposits to combat crisis (Reuters)

Reuters - Australia and New Zealand gave a blanket guarantee to all bank deposits Sunday in a move likely to raise pressure on other economies to do the same, amid a crisis of confidence in the global financial system.

Economic powers stress joint action against feared 'meltdown' (AFP)

AFP - Key nations threw their support behind efforts to tackle the financial turmoil and amid grim warnings of a "meltdown" European leaders pledged their own action ahead of a crisis summit on Sunday.

NKorea vows to disable nuclear plants after deal with US (AFP)

AFP - North Korea said on Sunday that it will resume work to disable its plutonium-producing nuclear plants and readmit UN inspectors after the United States removed Pyongyang from a terrorism blacklist.

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