My name is Greg Ryan. For the last twenty years I have counseled thousands of personal trainers, fitness directors and gym owners on how be successful in the health and fitness industry. No matter where I go in the world, no matter the size of the gym the biggest reason for their lack of success is all the same. My question is, "Do you want to be a mediocre Personal Trainer or do you want to be a GREAT one?
Most of you will only be good ones if you are lucky. Only about five percent of you will be GREAT. What I mean by being a great personal trainer falls into three categories: love what you do, self employed and make a six figure income consistently. Here is how:
Part B: B is for Business
When running a personal training business there are four virtues you want to live by; Honestly, Authenticity, Modesty, and Generosity.
Honesty
When someone asks you a question about exercise, fitness, or a health in general, it is ok to say, "I do not know the answer to that." Don't stop there, close the deal. Find the correct answer, and explain your findings. That action will give you more brownie points and build more credibility than anything.
Authenticity
The more transparent you can be, the more your clients, players and customers will respect you. I do not paint them a pipe dream picture.
Modesty
Keep your head on straight. As in golf, you are only as good as your last shot or your last client.
Generosity
Give people more than they expect in service. Write articles, go food shopping, what every it takes to keep a client happy and getting results.
Here is the Intro to my e-book ? "It's NOT about the Numbers!"
This book focuses on the client side of the personal training industry; however you must not deny the business side of your career. There are a few things worthy of mentioning that should be taken serious when running a company like the structure of the business, marketing, and professionalism, Yes, being a personal trainer is running a company. You are the company. You are the business, so you need to take yourself serious and treat it as a business.
Being a professional fitness trainer is just that. You are a professional. It is a business so treat it as serious as if you were in any other business. Whether you make one hundred dollars a year, or thousands it does not matter. If you take what you are doing serious your clients will too.
Think like a CEO
A trainer and coach who are sold out should act no different than a CEO of a company. You are a CEO, so then think like one.
Greg Ryan is a Health club and personal trainer consultant, high profile fitness expert and former employee of Kathy Smith. He is best selling author of "It's NOT aout the Numbers!" Discover how to make $100,000 year after year For FREE MINI COURES email me at greg@resolutions.bz
AP - Democrats are growing impatient with President-elect Barack Obama's refusal to inject himself in the major economic crises confronting the country. Obama has sidestepped some policy questions by saying there is only one president at a time. But the dodge is wearing thin. "He's going to have to be more assertive than he's been," House Financial Services Committee Chairman Barney Frank, D-Mass., told consumer advocates Thursday.
AP - A Pakistani militant group apparently used an Indian operative as far back as 2007 to scout targets for the elaborate plot against India's financial capital, authorities said Thursday, a blow to Indian officials who have blamed the deadly attacks entirely on Pakistani extremists.
AP - Desperate U.S. automakers ran into fresh obstacles from skeptical lawmakers Thursday as they appealed with rising urgency and a new dose of humility for a $34 billion bailout. Without help, said one senator, "we're looking at a death sentence."
AP - Blackwater Worldwide guards involved in the deadly 2007 Baghdad shooting of Iraqi civilians could face mandatory 30-year prison sentences under an aggressive anti-drug law being considered as the Justice Department readies indictments, people close to the case said.
AP - With just weeks before President-elect Barack Obama is sworn in, his choice for secretary of state, Hillary Rodham Clinton, is scrambling to reduce massive campaign debt before federal ethics rules prohibit her from doing so.
AP - Erik Estrada has returned to Muncie to take part in overnight police patrols in the city where he starred in the short-lived reality series "Armed & Famous." The former star of the 1970s motorcycle cop drama "CHiPs" is a reserve officer on the Muncie Police Department.
AP - Antonio Pierce and the doctor who treated his New York Giants teammate Plaxico Burress after he accidentally shot himself at a Manhattan nightclub will talk to investigators Friday.
Reuters - The chief executives of General Motors Corp and Chrysler LLC said they would consider restarting merger talks if needed to win their slice of up to $34 billion in emergency U.S. government aid.
Reuters - Top U.S. phone company AT&T Inc said it will eliminate 12,000 jobs, or about 4 percent of its workforce, in a fresh wave of cuts to cope with an economic downturn that has exacerbated a decline in traditional phone sales.
Reuters - Central banks in Europe slashed their benchmark interest rates by record amounts on Thursday to fight the global economic crisis, while U.S. automakers pleaded for a bailout to avoid collapse.
Reuters - U.S. Secretary of State Condoleezza Rice said on Thursday Pakistan had given assurances of its commitment to root out terrorism and round up anyone connected to last week's attack in the Indian city of Mumbai.
Reuters - Iraq's Presidency Council has approved a security pact with the United States that paves the way for a complete U.S. troop pullout by the end of 2011, a spokesman for the council said on Thursday.
Reuters - The United States will quickly feel a change in attitude from Moscow if President-elect Barack Obama transforms Washington's policies toward Russia, Prime Minister Vladimir Putin said on Thursday.
Reuters - Thailand's revered and influential king missed his traditional birthday eve address due to illness on Thursday, a speech many Thais had hoped would provide short-term relief to the country's intractable political crisis.
Reuters - Hate crimes against Arab Americans have decreased steadily since the September 11 attacks but are still more common than they were before the hijackings, a civil rights group said on Thursday.
AFP - Leading European central banks took historic action Thursday to ward off spreading recessions, slashing their key lending rates to boost businesses and consumers.
AFP - Car bombers killed at least 15 people in a former rebel bastion on Thursday as Iraq's security pact with Washington won final approval before its launch at the end of the month.
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