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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's your business, you... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and information to start... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common copywriter tricks that... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture. Some shortcomings in... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when you see it,... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page... "What... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs, to be true... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best message? One of... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are four things you... Read More

3 Ways to Increase Conversion Rates

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. In this article I'm going to take a look at just one of those similarities: both direct mail... Read More

How to Write Profitable Ads

Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. First of all, you've got to have a dynamic, spectacular ad thatattracts the eye and grabs the interest of the people you'retrying to sell... Read More

10 Keys to Copy That Sells!

Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to... Read More

Help, Help, Help, Sell

Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or take, my job as a copywriter offline was to sell, sell, sell, sell. - Online, I think, my job is best described as help, help, help, sell. How come? Because web sites are a pain for buyers and... Read More

In The News:

Yahoo! News: Top Stories

Obama tells huge Dem crowd he'll fix Washington (AP)

AP - Surrounded by an enormous, adoring crowd, Barack Obama promised a clean break from the "broken politics in Washington and the failed policies of George W. Bush" Thursday night as he embarked on the final lap of his audacious bid to become the nation's first black president.

More than 84,000 attend Obama speech (AP)

AP - More than 84,000 people have jammed into Invesco Field at Mile High stadium to hear Barack Obama's historic acceptance speech, city officials say.

As Gustav nears, Gulf Coast puts faith in planning (AP)

AP - With Gustav approaching hurricane strength and showing no signs of veering off a track to slam into the Gulf Coast, authorities across the region began laying the groundwork Thursday to get the sick, elderly and poor away from the shoreline.

Probe reveals oxygen tank burst on Qantas flight (AP)

AP - An oxygen tank exploded and blew a car-sized hole in a Qantas jet last month, air safety officials said Friday, but investigators appear to be no closer to figuring out why.

Jury acquits former Marine in killing of detainees (AP)

AP - A former Marine accused of killing unarmed Iraqi detainees was acquitted of voluntary manslaughter Thursday in a first-of-its-kind federal trial that ended with some of the jurors shaking hands and hugging the defendant and his sobbing mother.

Dell 2Q profit drops, hurt by PC price cuts (AP)

AP - Computer maker Dell Inc. said Thursday its fiscal second-quarter profit fell 17 percent, hurt in part by PC price cuts. Both earnings and margins fell short of Wall Street estimates, and Dell shares plunged.

David Duchovny in rehab for sex addiction (AP)

AP - David Duchovny has entered a rehabilitation facility for sex addiction. In a statement released Thursday by his lawyer, Stanton Stein, the actor said he did so voluntarily, adding: "I ask for respect and privacy for my wife and children as we deal with this situation as a family."

Tourists, residents flee as Gustav swamps Jamaica (AP)

AP - The spinning core of Gustav bore down on southern Jamaica on Thursday after leaving 67 people dead in Hispaniola. Texas and Louisiana put their national guards on standby, and New Orleans said a mandatory evacuation might be necessary.

Disposable diaper breaks fall, saves child's life (AP)

AP - A disposable diaper has saved the life of an 18-month-old boy, breaking his fall from a third-floor apartment window, officials said Thursday.

Top-seeded Ivanovic loses in huge upset at US Open (AP)

AP - Even for the mathematics major from Clemson, it just didn't add up: How could someone who recently struggled so badly she wanted to quit tennis stay on the court with the No. 1 player in the world?

Obama vows to erase Bush-McCain legacy (Reuters)

Reuters - Barack Obama launched an assault on Republican presidential rival John McCain on Thursday with a promise to reverse the economic failures of the past eight years and restore America's reputation in the world.

Gustav kills nearly 70 in Caribbean, aims at U.S. (Reuters)

Reuters - Tropical Storm Gustav was blamed on Thursday for at least 68 deaths in the Caribbean and U.S. forecasters said it could hit New Orleans and Gulf of Mexico oil fields as a potentially powerful hurricane next week.

Russia faces diplomatic isolation on Georgia (Reuters)

Reuters - Russia faced diplomatic isolation over its military action against Georgia on Thursday, with its Asian allies failing to offer support and France saying EU leaders were considering sanctions.

Suicide bomber killed trying to attack Pakistan camp (Reuters)

Reuters - A suicide bomber tried to force his vehicle into a Pakistani military camp in the northwest on Friday but was blown up when soldiers opened fire on him, a day after dozens of people were killed in violence across the region

Lehman looking at cutting some 1,200 jobs: source (Reuters)

Reuters - Lehman Brothers Holdings Inc is looking at cutting some 1,200 jobs in its latest round of cost cutting, a person familiar with the matter said, as weak financial markets spur layoffs across Wall Street.

Thai police confront protesters in PM's compound (Reuters)

Reuters - Thai riot police scuffled with demonstrators barricaded in the prime minister's compound on Friday as they delivered an eviction order against the group seeking to oust the government.

Salmonella outbreak over: CDC (Reuters)

Reuters - An outbreak of an unusual strain of Salmonella that sickened more than 1,400 people and put 286 in the hospital appears to be over in the United States, federal health officials said on Thursday.

Court upholds dismissal of charges in KPMG case (Reuters)

Reuters - A U.S. appeals court has upheld the dismissal of criminal charges against 13 former executives at KPMG, saying prosecutors violated the defendants' rights by pressuring the accounting firm not to pay their legal bills.

Obama vows to renew America's promise (AFP)

AFP - Barack Obama savaged John McCain and "broken" Republican politics, vowing to restore America's promise in a tumultuous climax to the Democratic convention before an 84,000 strong crowd.

Putin assails US over Georgia conflict (AFP)

AFP - Russian Prime Minister Vladimir Putin accused Washington of manufacturing the Georgia conflict as tensions mounted with the United States threatening to scrap a nuclear deal in protest at Moscow's actions.

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