Hooks, Lines & Sinkers

Hands up if the title to this article made you think that you'd strayed into a fishing feature?

Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.

Think, however, of the good opening lines used to begin most successful short stories, novels and articles then the "hook" in our title takes on a whole new range of meanings and equates very well with the world of creative writing.

What most beginners fail to understand when they first begin writing, and this applies as much to articles as it does to short stories and novels, is that when they submit their work to an editor, competition judge or publisher there is only a brief moment to impress which is why a lot of attention needs to be paid to that first opening sentence.

Hooking your reader with a good beginning isn't a guarantee to success, but it will serve to focus attention and make the judge, publisher or editor take more notice of the rest of the article, story etc. If nothing else, it presses an subconscious alert button in the reader's mind that marks up the writer as a professional who knows his or her craft.

This in turn builds expectation and again focuses attention. As long as the rest of the piece lives up to its early promise, you can be sure that your effort will at the very least receive close inspection and hopefully much more!

So, just how do you come up with a good hook? It would be nice if I could say that there was some magic formula available but unfortunately I haven't found it even if it does exist! Still there are several things that you can do to get things moving.

First of all don't sit staring at your screen trying to think of a good opening line when you have a mind boiling with ideas struggling to spread themselves over the page! All this will do is make you tense up with frustration and dam your creativity.

Instead, start hitting the keys and slap those ideas across the screen! Once you have the basic outline down then you can start the editing process, including the opening sentence. If at this stage you are still stuck, try leaving the work for a few days, there's a good chance you'll come up with something when you're mind is focused on something else and the first flush of enthusiasm has cleared from your brain.

Analogy, such as I've used to the fishing world, often provides a good hook. In the case of this article I used it in the title but hooks are used just as often or more so in the opening sentence. My actual opening "hook" made use of a question, which again is a very good way to start, as questions by their very nature demand a response from the reader, even if it is only to read to the end of the sentence!

I took this a step further by demanding physical action, "hands up", which of course is a ridiculous thing to expect a reader to do when there is no way of knowing whether they have complied or not! It is this stupidity that hopefully grabs attention and carries on from where the title left off. PR writers are well aware of this process and often mis-spell words to create a similar effect .

Quotations and deliberate mis-quotations also make good hooks either from songs, proverbs or other literary works, but also try putting together unusual combinations of words.

For instance, you wouldn't think that brussel sprouts could possibly have any effect on good or evil and I'm sure they haven't! One of my son's however has different ideas and his annual grumble during our recent Christmas meal gave me a marvellous opening line, or hook, for what will be a festive article taking a close look at this, in my opinion, much maligned vegetable!

What was it? Oh yes, when faced with a heap of those shiny green gems he muttered murderously, "If it wasn't for brussel sprouts there'd be no evil in the world ..." now is that a hook or what?

Which brings me on to another point. Hooks, I've found seem to have a power in their own right and often serve as a catalyst to the story or article itself which is why you should be on the alert for when they occur.

The brussel sprout incident is a prime example. Writing in any shape or form was the furthest thing from my mind, but the startled looks and laughter from the rest of the family were enough to confirm what I'd immediately thought, here was a hook begging for exploitation and with a enough power of its own to begin generating several lines of thought.

Being aware of hooks and the power they have on the reader is something every writer has to get to grips with if they want to achieve success so it is a good idea to train yourself to both generate hooks and be on the alert for them by listening to what other people say.

Having a small notebook handy makes a lot of sense, but reading what other people have done before you will also pay dividends. Try this quiz of opening lines to famous novels. It's not easy, but don't worry about your score, the real benefit of the quiz is seeing what worked for the author.

  • The scent of slaughter, some believe, can linger in a place for years.

  • When Mr Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday ...

  • In the beginning God created the heavens and the earth ...

  • Scarlett O'Hara was not beautiful, but men seldom realized it when caught by her charm as the Tarleton twins were.

  • The stranger came early in February one wintry day, through a biting wind and a driving snow ...

  • "The marvellous thing is that it's painless," he said. "That's how you know when it starts."

  • Last night I dreamed of Mandalay ...

  • A wide plain, where the broadening Floss hurries on between its green banks to the sea, and the loving tide rushing to meet it ...

  • Mr Jones, of the Manor Farm, had locked the hen-house for the night, but was too drunk to remember to shut the pop-holes.

  • "Tom!"

    Well, what did you think? Some were definitely intriguing but others in my opinion left a lot to be desired which just goes to show that the proof of the pudding is in the eat... er reading so don't fall into the trap of thinking that the beginning is the be all and end all!

    Oh and before you ask, I haven't forgotten the lines and sinkers either, call those plots and twist endings and to find out more sign up for the WriteLink Short Story Writing Workshop, it's free! www.writebytes.co.uk

    ANSWERS:

  • The Loop by Nicholas Evans

  • The Lord of the Rings by J R R Tolkein

  • The Bible

  • Gone with the Wind by Margaret Mitchell

  • The Invisible Man by H G Wells

  • The Snows of Kilimanjaro by Ernest Hemingway

  • Rebecca by Daphne De Maurier

  • The Mill on the Floss by George Elliot

  • Animal Farm by George Orwell

  • The Adventures of Tom Sawyer by Mark Twain

    About The Author

    Sue Kendrick is a freelance writer and graphic designer living in the English Midlands. She writes regularl news items for her regional newspaper, has had many articles published in special interest magazines and won prizes in several short story contests. She is now the editor and publisher of www.writelink.co.uk one of the UK's premier writing websites and monthly newsletter. She has written several ebooks including READ ALL ABOUT IT! The WriteLink to Newspaper Writing www.writelink.dabsolco.uk/Newspaper_Book/newspaper_book.html and Poetry For Profit, four reports on how to make money from writing poetry. www.writelink.dabsol.co.uk/Poetry_for_profit/poetry_for_profit.html

    Sue's personal website can be seen here: - Sue@writelink.co.uk

    In The News:

    Yahoo! News: Top Stories

    In this Wednesday, Dec. 19, 2007 file photo, Attorney General Michael Mukasey addresses the American Bar Association's Standing Committee on Law and National Security, at the University Club in Washington.  Mukasey collapsed during a speech Thursday night, Nov. 20, 2008 and was being taken to a hospital. (AP Photo/Gerald Herbert)AP - Attorney General Michael Mukasey, the no-nonsense ally in President Bush's war on terror, was hospitalized Thursday after he collapsed during a late-night speech and lost consciousness.



    In this Friday, Nov. 14, 2008 file photo, Sen. Hillary Rodham Clinton, D-N.Y., speaks at a New York Public Transit Association conference in Albany.   President-elect Barack Obama's transition team says Obama is on track to nominate Hillary Rodham Clinton as secretary of state after Thanksgiving.  (AP Photo/Tim Roske)AP - President-elect Barack Obama plans to nominate Hillary Rodham Clinton as secretary of state after Thanksgiving, a new milestone for a former first lady and a convergence of two political forces who contested mightily for the presidency.



    Passers-by are seen in front of an electronic stock board in downtown Tokyo, Japan, Friday, Nov. 21, 2008. Japan's Nikkei 225 closed up 207.75 points, or 2.70 percent, at 7,910.79. (AP Photo/Itsuo Inouye)AP - Most Asian markets rebounded Friday after days of sharp declines in stocks around the world as investors scooped up battered financial and technology shares.



    House Speaker Nancy Pelosi of Calif., right, accompanied by Senate Majority Harry Reid of Nev. takes part in a news conference on the auto industry bailout, with fellow congressional leaders, Thursday, Nov. 20, 2008, on Capitol Hill in Washington. (AP Photo/Gerald Herbert)AP - The $25 billion rescue plan for the auto industry, desperately sought by Detroit's beleaguered Big Three, collapsed Thursday as Congress drew the line at one more bailout and Democrats said they wouldn't even consider it until the companies produced a convincing plan for rebuilding their once-mighty industry.



    AP - China acknowledged Friday for the first time that more than 19,000 schoolchildren were among the dead in the massive earthquake that struck Sichuan province in May.

    In this image reviewed by the U.S. Military, a Guantanamo detainee, photographed through a glass window with a U.S military guard seen reflected on it,  sleeps on a mattress on the floor of his cell, at the Camp 5 detention facility, at the U.S. Naval Base, in Guantanamo Bay, Cuba, Wednesday, Nov. 19, 2008. A federal judge on Thursday, Nov. 20 ordered the release of five Algerians held at Guantanamo Bay, Cuba, and the continued detention of a sixth in what is being called a blow to the Bush administration's policy to keep terror suspects locked up without charges. (AP Photo/Brennan Linsley)AP - A federal judge on Thursday ordered the release of five Algerians held at Guantanamo Bay, Cuba, and the continued detention of a sixth in a major blow to the Bush administration's strategy to keep terror suspects locked up without charges.



    Joe Wurzelbacher, also known as AP - An agency director improperly used state computers to find personal information on "Joe the Plumber," a government watchdog said in a report released Thursday.



    An Aug. 31, 2006 file photo shows Guns N' Roses front man Axl Rose posing backstage at the 2006 MTV Video Music Awards in New York. (AP Photo/Stephen Chernin, File)AP - Dr Pepper is making good on its promise of free soda now that the release of Guns N' Roses' "Chinese Democracy" is a reality.



    AP - A man says his cell phone saved his life. A stray .45-caliber bullet hit R.J. Richard's chest while he was mowing the lawn — hitting so hard he thought it was a stone kicked out by his tractor. He pulled out the phone. It fell apart.

    Pittsburgh Steelers receiver Santonio Holmes (10) runs after catching a pass from quarterback Ben Roethlisberger as Cincinnati Bengals cornerback Leon Hall (29) moves in to make the tackle during the second quarter of a  NFL football game  in Pittsburgh, Thursday, Nov. 20, 2008. (AP Photo/Gene J. Puskar)AP - Ben Roethlisberger and the Pittsburgh Steelers know exactly how to beat the Cincinnati Bengals — with or without Chad Ocho Cinco.



    A trader listens to a colleague on the floor of the Philippine Stock Exchange, which closed down 3.45 percent in today's trading, in Makati City, Manila, November 20, 2008. (Romeo Ranoco/Reuters)Reuters - Signs of distress in the global economy mounted, with shares in U.S. bank Citigroup Inc plunging on fears about its future, oil prices falling and the future of U.S. automakers hanging in the balance.



    President-elect Barack Obama and Senator Hillary Clinton attend a campaign rally in Orlando, Florida, October 20, 2008. (Jim Young/Reuters)Reuters - Retired Marine Gen. James Jones emerged as a leading contender for White House national security adviser as President-elect Barack Obama worked on Thursday to assemble his foreign policy team.



    Speaker of the House Nancy Pelosi (D-CA)(R) and Senate Majority leader Harry Reid (D-NV) hold a news conference to discuss proposed automobile bailout legislation on Capitol Hill in Washington, November 20, 2008. (Jim Young/Reuters)Reuters - Democratic congressional leaders, seeking to salvage a bailout of the Big Three automakers, demanded executives provide a business survival plan in exchange for their support of up to $25 billion in loans.



    Protestors chant anti-U.S. slogans during a demonstration in Tikrit, 150 km (95 miles) north of Baghdad, November 19, 2008. (Sabah al-Bazee/Reuters)Reuters - Iraqi forces shut streets in Baghdad and placed snipers on rooftops on Friday before a protest by followers of cleric Moqtada al-Sadr against a pact allowing U.S. troops to remain for three more years.



    Pedestrians walk past a Citibank branch in Singapore November 18, 2008. (Vivek Prakash/Reuters)Reuters - Citigroup Inc lost more than one-quarter of its market value on growing worries over whether it has enough capital to withstand billions of dollars of potential losses and despite new support from its largest individual investor.



    The sign for the Verizon Wireless store is seen in Lakewood, Colorado September 11, 2007. (Rick Wilking/Reuters)Reuters - Verizon Wireless said on Thursday that some employees had gained unauthorized access and viewed a personal cell phone account held by President-elect Barack Obama that is now inactive.



    U.S. Attorney General Michael Mukasey addresses the Commonwealth Club in San Francisco, California in this March 27, 2008 file photo. (Robert Galbraith/Files/Reuters)Reuters - U.S. Attorney General Michael Mukasey was "conscious, conversant and alert" at a local Washington hospital after collapsing while delivering a national security speech at a hotel, the U.S. Justice Department said late on Thursday.



    President George W. Bush sits with Thailand's Prime Minister Surayud Chulanont (not in picture) during the Asia-Pacific Economic Cooperation (APEC) summit leaders' retreat at the Sydney Opera House September 8, 2007. (Barbara Walton/Pool/Reuters)Reuters - George W. Bush makes his last scheduled trip abroad as U.S. president on Friday, heading to an Asia-Pacific summit where he will seek support for global financial reform and hold talks on ending North Korea's nuclear program.



    A United Nations peacekeeper from South Africa rides atop of an armored vehicle in the North Kivu provinicial capital city of Goma. The UN Security Council approved an extra 3,000 peacekeeping troops to help end conflict in eastern Democratic Republic of Congo, where fresh fighting erupted earlier in the day.(AFP/Roberto Schmidt)AFP - The UN Security Council approved an extra 3,000 peacekeeping troops to help end conflict in eastern Democratic Republic of Congo, where fresh fighting erupted earlier in the day.



    File photo shows the Italian destroyer ITS Durand de la Penne escorting the merchant vessel Victoria, chartered by the World Food Programme to deliver humanitarian assistance to Somalia. A more aggressive military approach is the only answer to an escalation of piracy off Somalia, the world's biggest oil tanker company said Friday.(AFP/NATO/HO/Po Luigi Cotrufo)AFP - A more aggressive military approach is the only answer to an escalation of piracy off Somalia, the world's biggest oil tanker company said Friday.




  • Cleaning Up Your Copy

    When you are beginning to write, you gather as much data as... Read More

    Impulse Writing for Better Ad Headings

    Writing headlines for your ads is the most important part of your... Read More

    Why Your Advertising Copy is not the Most Important Part of Your Ad

    If you own a shop in the middle of the desert, and... Read More

    Five Keys To Leaner and Meaner Copywriting

    Grab 'em and don't lose 'em. Every marketer knows that one. Human... Read More

    Deciding What Voice to Use in Copy

    You have to choose a character or an angle that you, the... Read More

    10 Things You Should Expect From Your Website Copywriter

    As websites and electronic commerce are becoming more and more common, business... Read More

    How to Write for a Paper or Magazine

    l. Introduce yourself to the editor of your local newspaper. (Or, if... Read More

    Writing Online In Two Syllables or Less

    About once a month I fly off somewhere to give a one-day... Read More

    Increase Freelance Sales With an Online Resume!

    Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there... Read More

    Is Your Content Provider Selling You Ripped Content?

    Ripped content: well the term itself is self explanatory. Content that has... Read More

    Can Anyone Succeed as a Freelance Copywriter?

    This is a question that can be answered in a lot of... Read More

    Prevent Procrastination With Positive Pressure

    My wife and I recently bought a house.It's currently being built and... Read More

    Long Copy versus Short Copy

    When I show some people my advertisements, I sometimes get the feedback:... Read More

    Copywriting 101: Exclamation Point, Friend or Foe?

    My name is Ann and I'm a grammar geek. There, it's out... Read More

    How To Find A Copywriting School

    Have you heard the good things about the field of copywriting? If... Read More

    How Ghost Writing Articles And Booklets Can Earn You Big Money!

    Do you want to make $5000, $10,000 or more every month as... Read More

    8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

    Effective headlines make all the difference in whether your prospect reads your... Read More

    Five Tips for Writing Eyeball-Grabbing Headlines

    If you made it this far, the headline for this story has... Read More

    Freelance Writers: Double Your Income

    Freelance writers are a strange group of people when it comes to... Read More

    Promote Your Business and Get Paid for Doing It!

    How can you gain credibility and exposure for you and your business,... Read More

    Freelance Copywriting Advice #1: Take the Scary Jobs

    From time to time you will be faced with an opportunity that... Read More

    Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back

    Your definition may differ, but I define a lapsed donor as someone... Read More

    How Cliffhanger Paragraphs Capture Readers

    About 50 years ago, movie serials kept theater crowds coming back week... Read More

    Engage Your Customer ? Write About Benefits

    Think quick. In 10 seconds, can you list the 5 key benefits... Read More

    How To Personalize Your Headlines For Increased Profits!

    Personalizing your headlines to your target audience can significantly improve your sales... Read More

    3 Reasons why Content is Still King

    Back in the late nineties, the phrase 'Content is King' was repeated... Read More

    Be Contagious... Spread The Word!

    "Melissa" invaded our computers in late 1999, then "I Love You" in... Read More

    Content is King

    IntroductionA pencil. Yes, a pencil. In my opinion, every great idea has... Read More

    Magic Words That Sell and What Words to Avoid

    We all know words are powerful. Whether written or spoken, according to... Read More

    Some Copy Tips From An Old Hand

    I have been in the ad game for a long, long time.... Read More

    11 Ways to Get an Editors Attention

    I worked as a business magazine editor for about 20 years. During... Read More

    Direct Mail Sales Letters Flow Better With Subheads

    A subscriber to my newsletter asks: "Got any good pointers on writing... Read More

    Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

    These days, you don't have to traverse the dark forest on the... Read More

    Copywriting: Engage Prospects By Involving Their Senses

    Imagine a bland, colorless existence. Where food had no taste, silence surrounded... Read More

    Ghostwriting: Your Questions Answered

    Many people feel they have a story to tell or an experience... Read More

    How To Get Started With A Career In Copywriting

    Careers in copywriting are booming. Could it be that the new and... Read More

    7 Steps You MUST Take Before Writing a Word of Copy!

    Copywriting ChecklistOkay, you know you have your product (or service) in front... Read More

    Professional Copywriting Services - How to Provide Your Own

    Just because you're running a small business doesn't mean you have to... Read More

    How to Write Carrot-Wielding Copy!

    A significant reason behind websites that fail is the lack of an... Read More

    How To Be Creative

    Network marketing is an art as much as it is an applied... Read More

    Freelance Business Writers - How To Get The Best From Your Writer

    At times, it can be frustrating to find freelance business writers that... Read More

    Kick-Start Your Juices

    Listen, consider this scenario.You have a deadline to honour. Time is pressing,... Read More

    SEO Copywriting: 7 Tips

    So you finally built a website for your home-based business. How exciting... Read More

    Tomorrow?s Clichés Today

    I went to Google and entered a couple of different search terms.The... Read More

    Working on the Internet: Role of Proofreading and Copy editing OnLine

    When one is in a creative state, rarely can one also be... Read More

    Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

    When it comes to search engine optimization, copywriting plays a big role.... Read More

    Step One for Copywriters: Understand WHAT to Say

    Find a passage of poorly written copy, and chances are you will... Read More