Unlock Your Creative Secret Weapon

It seems like this week a ton of people have been asking me how they can become more creative. I even had one client jokingly accuse me of being in cahoots with the Devil in trade for my creativity. "Where do you get all of your ideas?" he asked. Well, I have decided to share my secret with you in this issue.

In the following paragraphs you will learn my creativity secret weapon. I use it all the time. It will work for you just as it works for me. It has served me well and it is this technique that got me into the buyers meeting of a major drug store when I was just 15 years old. Yup! You read that right. At age 15 my creativity strategy got me an appointment with a major drug store buyer where I sold my "Idea's" to them. I didn't even have a clue what I was doing and I walked right past the suit and tie businessmen right into the office of the guy they were trying to get an appointment with. This happened simply because I was more creative. I know you will have fun with this weeks issue. Enjoy!

It's not rocket science! : Creativity doesn't have to be rocket science. We all have fountains of creative energy flowing within us. Our problem is that the world teaches us, in the interest of our own security, to use our heads far too much. In the process, we shift from the habit of spontaneous imaginary expression to intense self- censorship in service to our security conscious ego-minds. We become so concerned with the image we project that we lose touch with our inner "wizard behind the curtain."

I've learned that when I feel stuck, confused, and frustrated, and my intellect can't seem to find its way out of the cage, that it's this same mind that created the prison in the first place. Fortunately I've found a very simple way out. I've taken up the mantra during times such as these to simply "Just Make Stuff Up."

Experts became experts by studying other experts: Now our culture typically doesn't give a lot of credence to stuff that's just made up. Particularly if it's yours and you're a nobody (a non-expert with questionable credentials). But I think you'll find that in most cases, the experts became experts by studying other experts. And if you follow the line of experts to the very heart of their lineage, you'll most likely find that the originator of their expertise actually "just made stuff up" that hadn't been seen before and that happened to work, at least for the time being.

So the next time you or your group is stuck in a problem-solving or creative venture, please, encourage them to try "just making stuff up," and see what comes forward. There's something about this approach that frees us of our need to be right and invites our inner creative children out to play. Try it. You may be pleasantly surprised!

Example: I've been personally challenged with just about all of my major projects for the past few weeks. I've felt a change of course was not only needed, but the path I was taking with these projects seemed to be reaching an impasse. Now I'm a pretty creative guy, but I felt really stumped, to the point of giving up on some of them. But being open-minded and self-reflective, I realized that the frustration and confusion I was feeling was energy that I could use to evolve these projects to the next level. This process could be effortless if I simply surrendered to the timing of the project in lieu of my ego-mind.

I discovered that I could view these projects as living beings with intelligence and a natural impulse to unfold in a way they are "intended." Like seeds that know fully what they are to become if nurtured properly and patiently. I made all of that up and you can do the same thing. Make stuff up that makes your life easier, more free, happier, etc.

We make up everything: So I began to actually listen to what each project had to tell me. I also started "just making stuff up" around each project. I found that the openness and freedom brought by the attitude of "just making stuff up" combined with the act of doing something, got me moving again into creative new arenas, with a sense of childlike lightness, fun, and adventure.

My Coach Steve Davis was discussing this with his partner Anna Dargitz. She decided to consult the wisdom of her seven year old daughter on this subject. When asked what she thought about the nature of "making stuff up," she replied with something like this. "Well, I make stuff up when I want something real." It took me awhile to decipher this sage advice. But then it hit me that we make up everything, including what we call real, and that admitting that we make it up, is the closest thing to real we can get...she's now our new guru.

How to practice this... This week, try just making stuff up or if you find your group, friends, clients, or colleagues stuck or confused, give them permission to try just making stuff up to see what happens. I'd love to hear you're perspectives and experiences on this. Please email them to me.

Before Ricky Brandon was a life coach, he was a professional Magician. He dedicated his entire life to learning and understanding how to tweak people's perception of reality. By by his early 20's, he was consulting and working with the worlds top Illusionists as well as training tigers for large production shows. Ricky now combines his skills as a Magician with Personal Coaching to teach people how to see through life's illusions so they can focus on what really matters. email him at: ricky@mymomentum.com

Visit Ricky's website at: http://www.mymomentum.com

In The News:

Yahoo! News: Top Stories

In this Wednesday, Dec. 19, 2007 file photo, Attorney General Michael Mukasey addresses the American Bar Association's Standing Committee on Law and National Security, at the University Club in Washington.  Mukasey collapsed during a speech Thursday night, Nov. 20, 2008 and was being taken to a hospital. (AP Photo/Gerald Herbert)AP - Attorney General Michael Mukasey, the no-nonsense ally in President Bush's war on terror, was hospitalized Thursday after he collapsed during a late-night speech and lost consciousness.



In this Friday, Nov. 14, 2008 file photo, Sen. Hillary Rodham Clinton, D-N.Y., speaks at a New York Public Transit Association conference in Albany.   President-elect Barack Obama's transition team says Obama is on track to nominate Hillary Rodham Clinton as secretary of state after Thanksgiving.  (AP Photo/Tim Roske)AP - President-elect Barack Obama plans to nominate Hillary Rodham Clinton as secretary of state after Thanksgiving, a new milestone for a former first lady and a convergence of two political forces who contested mightily for the presidency.



Passers-by are seen in front of an electronic stock board in downtown Tokyo, Japan, Friday, Nov. 21, 2008. Japan's Nikkei 225 closed up 207.75 points, or 2.70 percent, at 7,910.79. (AP Photo/Itsuo Inouye)AP - Most Asian markets rebounded Friday after days of sharp declines in stocks around the world as investors scooped up battered financial and technology shares.



House Speaker Nancy Pelosi of Calif., right, accompanied by Senate Majority Harry Reid of Nev. takes part in a news conference on the auto industry bailout, with fellow congressional leaders, Thursday, Nov. 20, 2008, on Capitol Hill in Washington. (AP Photo/Gerald Herbert)AP - The $25 billion rescue plan for the auto industry, desperately sought by Detroit's beleaguered Big Three, collapsed Thursday as Congress drew the line at one more bailout and Democrats said they wouldn't even consider it until the companies produced a convincing plan for rebuilding their once-mighty industry.



AP - China acknowledged Friday for the first time that more than 19,000 schoolchildren were among the dead in the massive earthquake that struck Sichuan province in May.

In this image reviewed by the U.S. Military, a Guantanamo detainee, photographed through a glass window with a U.S military guard seen reflected on it,  sleeps on a mattress on the floor of his cell, at the Camp 5 detention facility, at the U.S. Naval Base, in Guantanamo Bay, Cuba, Wednesday, Nov. 19, 2008. A federal judge on Thursday, Nov. 20 ordered the release of five Algerians held at Guantanamo Bay, Cuba, and the continued detention of a sixth in what is being called a blow to the Bush administration's policy to keep terror suspects locked up without charges. (AP Photo/Brennan Linsley)AP - A federal judge on Thursday ordered the release of five Algerians held at Guantanamo Bay, Cuba, and the continued detention of a sixth in a major blow to the Bush administration's strategy to keep terror suspects locked up without charges.



Joe Wurzelbacher, also known as AP - An agency director improperly used state computers to find personal information on "Joe the Plumber," a government watchdog said in a report released Thursday.



An Aug. 31, 2006 file photo shows Guns N' Roses front man Axl Rose posing backstage at the 2006 MTV Video Music Awards in New York. (AP Photo/Stephen Chernin, File)AP - Dr Pepper is making good on its promise of free soda now that the release of Guns N' Roses' "Chinese Democracy" is a reality.



AP - A man says his cell phone saved his life. A stray .45-caliber bullet hit R.J. Richard's chest while he was mowing the lawn — hitting so hard he thought it was a stone kicked out by his tractor. He pulled out the phone. It fell apart.

Pittsburgh Steelers receiver Santonio Holmes (10) runs after catching a pass from quarterback Ben Roethlisberger as Cincinnati Bengals cornerback Leon Hall (29) moves in to make the tackle during the second quarter of a  NFL football game  in Pittsburgh, Thursday, Nov. 20, 2008. (AP Photo/Gene J. Puskar)AP - Ben Roethlisberger and the Pittsburgh Steelers know exactly how to beat the Cincinnati Bengals — with or without Chad Ocho Cinco.



A trader takes a moment's rest on the floor of the Philippine Stock Exchange which closed down 4.15 percent in today's trading in Makati City, Manila November 21, 2008. (Romeo Ranoco/Reuters)Reuters - Signs of distress in the global economy mounted, with shares in U.S. bank Citigroup Inc plunging on fears about its future, oil prices falling and the future of U.S. automakers hanging in the balance.



President-elect Barack Obama and Senator Hillary Clinton attend a campaign rally in Orlando, Florida, October 20, 2008. (Jim Young/Reuters)Reuters - Retired Marine Gen. James Jones emerged as a leading contender for White House national security adviser as President-elect Barack Obama worked on Thursday to assemble his foreign policy team.



Speaker of the House Nancy Pelosi (D-CA)(R) and Senate Majority leader Harry Reid (D-NV) hold a news conference to discuss proposed automobile bailout legislation on Capitol Hill in Washington, November 20, 2008. (Jim Young/Reuters)Reuters - Democratic congressional leaders, seeking to salvage a bailout of the Big Three automakers, demanded executives provide a business survival plan in exchange for their support of up to $25 billion in loans.



Saudi billionaire Prince Alwaleed bin Talal in a file photo. (Ahmed Jadallah/Reuters)Reuters - Citigroup Inc lost more than one-quarter of its market value on growing worries over whether it has enough capital to withstand billions of dollars of potential losses and despite new support from its largest individual investor.



The sign for the Verizon Wireless store is seen in Lakewood, Colorado September 11, 2007. (Rick Wilking/Reuters)Reuters - Verizon Wireless said on Thursday that some employees had gained unauthorized access and viewed a personal cell phone account held by President-elect Barack Obama that is now inactive.



U.S. Attorney General Michael Mukasey addresses the Commonwealth Club in San Francisco, California in this March 27, 2008 file photo. (Robert Galbraith/Files/Reuters)Reuters - U.S. Attorney General Michael Mukasey was "conscious, conversant and alert" at a local Washington hospital after collapsing while delivering a national security speech at a hotel, the U.S. Justice Department said late on Thursday.



President George W. Bush sits with Thailand's Prime Minister Surayud Chulanont (not in picture) during the Asia-Pacific Economic Cooperation (APEC) summit leaders' retreat at the Sydney Opera House September 8, 2007. (Barbara Walton/Pool/Reuters)Reuters - George W. Bush makes his last scheduled trip abroad as U.S. president on Friday, heading to an Asia-Pacific summit where he will seek support for global financial reform and hold talks on ending North Korea's nuclear program.



The Federal Reserve Building in Washington, October 29, 2008. (Larry Downing/Reuters)Reuters - Deflation would be very damaging to the United States economy and with nominal interest rates already very low, quantitative easing may be needed to keep it at bay, a top Federal Reserve official said on Thursday.



A United Nations peacekeeper from South Africa rides atop of an armored vehicle in the North Kivu provinicial capital city of Goma. The UN Security Council approved an extra 3,000 peacekeeping troops to help end conflict in eastern Democratic Republic of Congo, where fresh fighting erupted earlier in the day.(AFP/Roberto Schmidt)AFP - The UN Security Council approved an extra 3,000 peacekeeping troops to help end conflict in eastern Democratic Republic of Congo, where fresh fighting erupted earlier in the day.



File photo shows the Italian destroyer ITS Durand de la Penne escorting the merchant vessel Victoria, chartered by the World Food Programme to deliver humanitarian assistance to Somalia. A more aggressive military approach is the only answer to an escalation of piracy off Somalia, the world's biggest oil tanker company said Friday.(AFP/NATO/HO/Po Luigi Cotrufo)AFP - A more aggressive military approach is the only answer to an escalation of piracy off Somalia, the world's biggest oil tanker company said Friday.




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