Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. A well-chosen domain name registration can set you up for success with your new site in so many ways, the most prominent of these being increased search engine traffic. Here's some vital elements to consider when executing your domain name registration.
A good domain name registration, particularly for an online business, (which is the main focus of this article) is easily done, but at the same time requires choices that will impact your site's effectiveness. So here, in no particular order, are some things to bear in mind when doing a domain name registration.
The extension - Will it be a .com, .net, .org, .info etc. Any of these will get spidered and indexed by the search engines, but if you can get a .com for your chosen name you'd be better off, as this extension is more common and carries an air of legitimacy with it.
Try not to have you domain name registration with your web host. The reason being that should you decide to part ways with your host, (and this isn't uncommon!) it's potentially a massive headache to move your domain as well. Split them up: you'll be glad you did!
Your domain name registration, purchased from a reputable company should run you somewhere between $1-10, depending on the extension and the amount of time you sign up for.
Probably the most important aspect of your domain name registration is the choice of keywords to use in your domain name. Try to use the main keyword or phrase you'd like to optimize the whole site for, and see if you can craft a domain name around it. The search engines seem to favor keyword-rich domain names. Nuff said.
Keep it short if possible. A shorter name is easier to remember than a long one.
Don't use your company name unless it has your keywords in it. There's no point in ranking high for your name if no one is looking for it yet.
Try to keep your domain name registration topically relevant. As search engines get smarter and smarter, sites that display total relevance will rank higher than catch all sites.
Lastly, be sure to avoid other companies trademarks and copyrights in your domain name. For example, let's say you're an affiliate of The Sharper Image. It's tempting to use some version of that name to promote your affiliate site, but don't do it, unless of course you'd like to meet their lawyers!
To sum up, your domain name registration is easy to do, but important to do well. It can make the difference in whether you get found or not!
Keith Thompson is the webmaster at Domain Name Registration Today where you will find the latest news and information on domains.
AP - President-elect Barack Obama picked a national security team headed by former campaign rival Hillary Rodham Clinton and Bush administration holdover Robert Gates on Monday, and said he wants to consult with military commanders before settling on a firm timetable to withdraw U.S. combat troops from Iraq.
AP - The U.S. economy has been in a recession since December 2007, the National Bureau of Economic Research said Monday.
AP - Barack Obama says the U.S.-Iraq security agreement approved by Iraq's parliament puts the U.S. on a "glide path" toward reducing forces there.
AP - Federal Reserve Chairman Ben Bernanke said Monday that further interest-rate cuts are "certainly feasible," but he warned there are limits to how much such action would revive an economy likely to stay weak well into next year.
AP - One person was shot at a suburban Miami mall Monday and taken to a hospital by helicopter, and another person was injured, authorities said.
AP - Retailers who saw Thanksgiving holiday sales drop off as the weekend progressed stepped up online promotions on the day known as "Cyber Monday" to try to get consumers tired of the crowds at stores to keep shopping.
AP - India demanded Pakistan take "strong action" against those behind the 60-hour siege that left at least 172 people dead, as new details emerged Monday about the gunmen and the survival training that enabled them to thwart Indian commandos.
AP - Tina Fey's husband is talking about something the "30 Rock" actress would rather not discuss: the scar on her left cheek.
AP - Plaxico Burress was led out of a police precinct in handcuffs Monday after surrendering on a weapons possession charge, and authorities said that teammate Antonio Pierce is being investigated over his role in an accidental shooting at a Manhattan nightclub.
Reuters - U.S. President-elect Barack Obama named former rival Hillary Clinton as secretary of state on Monday and said Robert Gates would remain defense secretary in a national security team charged with recasting America's leadership role in the world.
Reuters - Stocks stayed near session lows on Monday after Federal Reserve Chairman Ben Bernanke said that the U.S. economy remained under considerable stress.
Reuters - India on Monday demanded Pakistan take swift action over deadly attacks in Mumbai it said were carried out by militants from its rival neighbor.
Reuters - The U.S. economy has slumped into a recession, the nation's business cycle arbiter declared on Monday, while European leaders clashed over how much public money to spend tackling a deepening downturn.
Reuters - Democrats in the House of Representatives likely will seek passage next month of an economic stimulus bill costing about $500 billion, a House Democratic aide said on Monday.
Reuters - President George W. Bush said the biggest regret of his presidency was flawed intelligence that Iraq had weapons of mass destruction and told ABC "World News" in an interview airing on Monday that he was unprepared for war when he took office.
Reuters - Thai protesters prepared to end their three-month occupation of the Prime Minister's office on Monday to consolidate their grip on the main airport ahead of a court verdict that could dissolve the elected government.
Reuters - Federal authorities arrested the mayor of Birmingham, Alabama, on Monday in a corruption probe surrounding a massive sewer bond debt that has forced Jefferson County to the brink of bankruptcy.
AFP - Barack Obama on Monday nominated Hillary Clinton to be his "tough," "smart" secretary of state and his former foe vowed to give her all to steer America through a perfect storm of global crises.
AFP - India on Monday formally accused "elements" in Pakistan of being behind the devastating Islamic militant attacks in Mumbai and demanded that Islamabad take "strong action".
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