You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like keyword-keyword-keyword-keyword-keyword.com.
Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain in you know what to type out.
For years I worked in an internet café and was surprised to know that many persons can't type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic.
The average computer user can be a lazy fellow indeed. That's why there are so many keyboard shortcuts. He needs to complete his task as soon as possible.
Ever wonder why the Googles, Yahoos, Amazons and Ebays of the online world are so successful? It's because there domain name play a significant role in there branding.
There are countless persons logging on for the first time each day in search of information that can assist them in the iniation process. It is imperative that your domain name play a major part in creating a bond with your viewers.
For almost four years I marketed a free website that was hosted on Geocities. My "domain" spelt out Geocities.com/Myname which made marketing feel like running with an anchor tied to my legs. I can't even imagine the amount of traffic and credibility that I lost due to that single factor.
Does it work? It can and sometimes it won't. I believe that having a domain with too many words in it can be a turnoff just like having a Geocities site. It seems unprofessional for a company to have a name that contrasts the credibility that they are trying to create.
Some domain names are like a cargo train several comportments long. Why? Since some search engines do not give any significance to the meta keyword tag, some webmasters fill their domain with their keywords.
A good domain does not guarantee success as I found out. But a memorable and easy to spell name can be beneficial to both you and your visitors. You can have an easier time reaching them and they will have an easier time finding you with a quick type in of your domain.
I think it is best to put your keywords for each page in your file name. That way you, the search engines and your viewers all win.
Copyright © Nicholas Dixon
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Nicholas Dixon is a Jamaican webmaster, writer and affiliate marketer. Find out
how you too can create an online income with our list of highly recommended
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AP - President-elect Barack Obama picked a national security team headed by former campaign rival Hillary Rodham Clinton and Bush administration holdover Robert Gates on Monday, and said he wants to consult with military commanders before settling on a firm timetable to withdraw U.S. combat troops from Iraq.
AP - The U.S. economy has been in a recession since December 2007, the National Bureau of Economic Research said Monday.
AP - Barack Obama says the U.S.-Iraq security agreement approved by Iraq's parliament puts the U.S. on a "glide path" toward reducing forces there.
AP - House Speaker Nancy Pelosi is promising Congress will try to have a huge economic recovery bill ready for President-elect Barack Obama as soon as he takes office.
AP - The Thanksgiving shopping weekend may not have been the disaster some had feared, but unprecedented discounts and tempered buying likely resulted in overall soft sales as a buying binge on Friday quickly fizzled. Now, online retailers are ramping up deals to turn skittish shoppers into "Cyber Monday" spenders.
AP - India demanded Pakistan take "strong action" against those behind the 60-hour siege that left at least 172 people dead, as new details emerged Monday about the gunmen and the survival training that enabled them to thwart Indian commandos.
AP - Tina Fey's husband is talking about something the "30 Rock" actress would rather not discuss: the scar on her left cheek.
AP - Authorities investigating Plaxico Burress' accidental shooting say they are looking into what roles his teammate Antonio Pierce and the hospital that treated Burress played in the incident.
Reuters - President-elect Barack Obama named former rival Hillary Clinton as secretary of state on Monday and said Robert Gates would remain defense secretary as part of a national security team charged with recasting America's leadership of world affairs.
Reuters - Stocks slid on Monday as news pointing to the deepening economic slump around the world punctured last week's market enthusiasm, with financial services companies and retailers among Wall Street's biggest casualties.
Reuters - India on Monday demanded Pakistan take swift action over deadly attacks in Mumbai it said were carried out by militants from its rival neighbor.
Reuters - Thai protesters prepared to end their three-month occupation of the Prime Minister's office on Monday to consolidate their grip on the main airport ahead of a court verdict that could dissolve the elected government.
Reuters - European leaders clashed on Monday over how much public money to spend on battling recession as data showed factories were slashing output in the United States, Europe and China.
Reuters - House of Representatives Speaker Nancy Pelosi met leading governors on Monday to discuss the size and shape of an economic stimulus package she hopes Barack Obama can sign when he becomes president on January 20.
Reuters - Federal authorities arrested the mayor of Birmingham, Alabama, on Monday in a corruption probe surrounding a massive sewer bond debt that has forced Jefferson County to the brink of bankruptcy.
Reuters - Key retail stocks fell on Monday as investors feared that deep discounts offered by U.S. stores during the year's first holiday shopping weekend could sap profits and would not save a bleak season.
AFP - Barack Obama on Monday nominated Hillary Clinton to be his "tough," "smart" secretary of state and his former foe vowed to give her all to steer America through a perfect storm of global crises.
AFP - India on Monday formally accused "elements" in Pakistan of being behind the devastating Islamic militant attacks in Mumbai and demanded that Islamabad take "strong action".
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