Is Your Domain Costing You Traffic?

You visited a great website some time ago that had some fantastic information on it. It is not easily found in search engines results so you decide to type the domain name into your favorite browser. The problem is that the url spells out something like keyword-keyword-keyword-keyword-keyword.com.

Does that sound ethical to you? It maybe helpful with those search engine rankings but for many visitors that can be a pain in you know what to type out.

For years I worked in an internet café and was surprised to know that many persons can't type in a hyphen. Instead of finding out how to do it, they just move on to an alternate site hence a loss of traffic.

The average computer user can be a lazy fellow indeed. That's why there are so many keyboard shortcuts. He needs to complete his task as soon as possible.

Ever wonder why the Googles, Yahoos, Amazons and Ebays of the online world are so successful? It's because there domain name play a significant role in there branding.

There are countless persons logging on for the first time each day in search of information that can assist them in the iniation process. It is imperative that your domain name play a major part in creating a bond with your viewers.

For almost four years I marketed a free website that was hosted on Geocities. My "domain" spelt out Geocities.com/Myname which made marketing feel like running with an anchor tied to my legs. I can't even imagine the amount of traffic and credibility that I lost due to that single factor.

Does it work? It can and sometimes it won't. I believe that having a domain with too many words in it can be a turnoff just like having a Geocities site. It seems unprofessional for a company to have a name that contrasts the credibility that they are trying to create.

Some domain names are like a cargo train several comportments long. Why? Since some search engines do not give any significance to the meta keyword tag, some webmasters fill their domain with their keywords.

A good domain does not guarantee success as I found out. But a memorable and easy to spell name can be beneficial to both you and your visitors. You can have an easier time reaching them and they will have an easier time finding you with a quick type in of your domain.

I think it is best to put your keywords for each page in your file name. That way you, the search engines and your viewers all win.

Copyright © Nicholas Dixon

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Nicholas Dixon is a Jamaican webmaster, writer and affiliate marketer. Find out
how you too can create an online income with our list of highly recommended
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In The News:

Yahoo! News: Top Stories

President-elect Barack Obama, second from the left, stands with, from left to right, Vice President-elect Joe Biden, Secretary of State-designate Sen. Hillary Rodham Clinton, D-N.Y., and National Security Adviser-designate Ret. Marine Gen. James Jones, at a news conference to announce his national security team, in Chicago, Monday, Dec. 1, 2008. (AP Photo/Pablo Martinez Monsivais)AP - President-elect Barack Obama picked a national security team headed by former campaign rival Hillary Rodham Clinton and Bush administration holdover Robert Gates on Monday, and said he wants to consult with military commanders before settling on a firm timetable to withdraw U.S. combat troops from Iraq.



In thgis Nov. 18, 2008 file photo, Paul Nawrocki, from Beacon, N.Y., wears a sign as he looks for work near the David Letterman studios in New York. The U.S. economy has been in a recession since December 2007, the National Bureau of Economic Research said Monday.  (AP Photo/Bebeto Matthews, File)AP - The U.S. economy has been in a recession since December 2007, the National Bureau of Economic Research said Monday.



U.S. Army soldiers from Alpha Company, 1st Battalion, 5th Infantry Regiment pray before heading out on patrol in Baqouba, , 35 miles (60 kilometers) northeast of Baghdad, Iraq on Sunday, Nov. 30, 2008. (AP Photo/Maya Alleruzzo)AP - Barack Obama says the U.S.-Iraq security agreement approved by Iraq's parliament puts the U.S. on a "glide path" toward reducing forces there.



House Speaker Nancy Pelosi, D-Calif., center and junk-bond pioneer Michael Milken, left, sing the ABC song with elementary school students from Visitacion Valley Elementary School in San Francisco, Monday, Nov. 24, 2008. Pelosi and Milken help present first grade teacher Mindy Yip an award of $25,000 for the 2008 Milken National Education Award. (AP Photo/Paul Sakuma)AP - House Speaker Nancy Pelosi is promising Congress will try to have a huge economic recovery bill ready for President-elect Barack Obama as soon as he takes office.



AP - Authorities responding to a shooting at suburban Miami mall say one person has been shot and taken to a hospital.

Shoppers are reflected as they enter the Nike Store on Chicago's Magnificent Mile Saturday, Nov. 29, 2008. (AP Photo/Charles Rex Arbogast)AP - The Thanksgiving shopping weekend may not have been the disaster some had feared, but unprecedented discounts and tempered buying likely resulted in overall soft sales as a buying binge on Friday quickly fizzled. Now, online retailers are ramping up deals to turn skittish shoppers into "Cyber Monday" spenders.



People place petals and touch the photographs of slain policemen at a prayer meeting to pay tribute to Mumbai's policemen who lost their lives in the recent terrorist attacks in Mumbai, India, Sunday, Nov. 30, 2008. India's top security official offered his resignation Sunday, a senior aide said, as the government struggled under growing accusations of security failures following the Mumbai attacks. (AP Photo / Gautam Singh)AP - India demanded Pakistan take "strong action" against those behind the 60-hour siege that left at least 172 people dead, as new details emerged Monday about the gunmen and the survival training that enabled them to thwart Indian commandos.



AP - Israel has gotten fed up with spam. Anyone who sends out messages without receiving the recipient's consent can now be slapped with a big fine.

In this April 22, 2008 file photo Tina Fey makes an appearance on MTV's Total Request Live at MTV Studios  in New York.  (AP Photo/Evan Agostini, file)AP - Tina Fey's husband is talking about something the "30 Rock" actress would rather not discuss: the scar on her left cheek.



New York Giants wide receiver Plaxico Burress arrives at a police station, Monday, Dec.1, 2008, in New York. Burress was expected to be charged after accidentally shooting himself in the right thigh. Burress shot himself at a Manhattan nightclub Friday night and was released from a hospital early Saturday, the Giants said. (AP Photo/ Louis Lanzano)AP - Authorities investigating Plaxico Burress' accidental shooting say they are looking into what roles his teammate Antonio Pierce and the hospital that treated Burress played in the incident.



Ambassador to the United Nations nominee Susan Rice listens as President-elect Barack Obama announces his national security team during a news conference in Chicago, December 1, 2008. (John Gress/Reuters)Reuters - President-elect Barack Obama named former rival Hillary Clinton as secretary of state on Monday and said Robert Gates would remain defense secretary as part of a national security team charged with recasting America's leadership of world affairs.



A trader on the floor of the New York Stock Exchange, November 13, 2008. (Brendan McDermid/Reuters)Reuters - Stocks slid on Monday as news pointing to the deepening economic slump around the world punctured last week's market enthusiasm, with financial services companies and retailers among Wall Street's biggest casualties.



Members of ZAKA, Israel's non-governmental rescue-and-recovery organization which specializes in collecting human remains to ensure a proper Jewish burial, speak with policemen after performing religious rituals in front of Nariman House in Mumbai's Colaba area, December 1, 2008. (Jayanta Shaw/Reuters)Reuters - India on Monday demanded Pakistan take swift action over deadly attacks in Mumbai it said were carried out by militants from its rival neighbor.



An anti-government demonstrator chases after a suspected pro-government supporter in Bangkok's Suvarnabhumi Airport on December 1, 2008. (Kerek Wongsa =/Reuters)Reuters - Thai protesters prepared to end their three-month occupation of the Prime Minister's office on Monday to consolidate their grip on the main airport ahead of a court verdict that could dissolve the elected government.



Workers wearing T-shirts with company slogans at Siemens MR Center located at the Shenzhen High-Tech Industrial Park in the southern Chinese city of Shenzhen in Guangdong province, November 25, 2008. (Bobby Yip/Reuters)Reuters - European leaders clashed on Monday over how much public money to spend on battling recession as data showed factories were slashing output in the United States, Europe and China.



Speaker of the House Rep. Nancy Pelosi speaks during a news conference in the U.S. Capitol in Washington November 21, 2008. (Molly Riley/Reuters)Reuters - House of Representatives Speaker Nancy Pelosi met leading governors on Monday to discuss the size and shape of an economic stimulus package she hopes Barack Obama can sign when he becomes president on January 20.



Birmingham Mayor Larry P. Langford in an undated photo. (Handout/Reuters)Reuters - Federal authorities arrested the mayor of Birmingham, Alabama, on Monday in a corruption probe surrounding a massive sewer bond debt that has forced Jefferson County to the brink of bankruptcy.



A woman shops at a Walmart store on 'Black Friday' in Oakland, California, November 28, 2008. (Kimberly White/Reuters)Reuters - Key retail stocks fell on Monday as investors feared that deep discounts offered by U.S. stores during the year's first holiday shopping weekend could sap profits and would not save a bleak season.



US President-elect Barack Obama (L) nominates Senator Hillary Rodham Clinton, D-NY, as US Secretary of State during a press conference in Chicago, Illinios. Obama on Monday nominated Hillary Clinton to be his AFP - Barack Obama on Monday nominated Hillary Clinton to be his "tough," "smart" secretary of state and his former foe vowed to give her all to steer America through a perfect storm of global crises.



A Federal Bureau of Investagation (FBI) official leaves the police headquarters in Mumbai. India has formally accused AFP - India on Monday formally accused "elements" in Pakistan of being behind the devastating Islamic militant attacks in Mumbai and demanded that Islamabad take "strong action".




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