Goals and Objectives in Authoring an eBook

Home
>
E-Book
>
Goals and Objectives in Authoring an eBook

Goals and Objectives in Authoring an eBook

Goals begin behaviour, consequences maintain behaviour!

Introduction

It is ESSENTIAL to set goals, objectives, targets, expected outcomes? throughout the eBook authoring process. The positive consequences of completing tasks that accomplish the goals you have set is the motivation to keep moving forward. For ease of communication the term 'goals' shall be used to represent all of the synonyms associated with the word.

Big Picture Goals

You must have a general overall goal which is to write and publish your own eBook. This is the BIG PICTURE goal. You need to see yourself weeks or months from now as a published author collecting "passive income" for your efforts. Passive income is income generated forever after you have completed the initial eBook writing.

Updates are recommended but not essential. If you choose to provide your eBook for free you will still receive passive results through your ongoing contribution to someone's successful use of your work. Better still, you could see yourself writing another eBook.

The big picture goals include some visualizations, some dream fulfillments, some major accomplishment you have always wanted to pursue, some lasting contribution to a body of knowledge.

Working Goals

Besides the big picture goals, you must establish goals for each of the steps in the eBook authoring process. These 'working' goals are your nitty-gritty, hard working daily motivators.

Without the big picture goal you won't get started and without the working goals you won't keep going.

"You dream won't come true, it won't happen to you - unless you have goals to motivate you to begin and continue."

We all understand the importance of goals but we're not as good at establish appropriate goals, deciding how to reach them or taking the time to write them down. Even after goals are written, the most important step is often left out ? HOW you are going to reach them!

Let's look at a couple of examples.

Big Picture Goals

February 11, 2002

My goal is to write an eBook titled, Classroom Visits by School Administrators, for use by teachers and administrators in schools where teacher evaluations require classroom visits as part of the supervision and evaluation process. I shall complete the book by March 31, 2002 and be published by the end of May, 2002.

What does this big picture goal have going for it?

It has purpose. It talks about the reason for writing and the target audience.

It is specific. It includes a proposed title and suggests the content.

It is time oriented. It establishes time commitments and completion dates.

Sounds great so far but you should also:

? Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]

? Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your goal.

? Enlist the support of 2 or 3 people who may not help you write but will encourage you to keep going during the rough times. This allows you to keeping progressing toward the goal. They act as a mirror of your commitment. They keep you on track.

What next?

Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators

Start: Feb. 11,2002 Finish: May 31,2002

Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.

This step in goal setting involves breaking down your big picture goal into smaller and more manageable goals; establishing a target date for completion of the goal; listing the means to accomplish the goal (your to do list); and recording the actual date when the objective was reached.

Goal

Targeted Finish Date

Actual Finish Date

Means to Accomplish the Goal

To prepare myself to write an eBook

Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com

Feb. 18 contact 2 colleagues or friends to act as mentors

Feb. 21 write my big picture goals and share them with my mentors and others

Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book

Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.

What does this format of goal writing have going for it?

1. The big picture (overall) objective is clearly articulated in very specific language.

2. A specific time/date is declared for the completion of each task. THIS IS A MUST!

3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.

4. The working goals are also specific and dated.

5. The most important aspect of goal setting and writing is the use of ACTION VERBS to begin each of the means to accomplish the goals. Words such as take, contact, write, gather, set aside, talk?are CRUCIAL to success.

6. The goals use present tense verbs. There is "immediacy" about them!

These goals are your action plan. Always record the 'means to accomplish' goals beginning with action verbs. The more action the better! Include completion deadlines! Remember: "There is doing and not doing. There is no such thing as trying!" You can't try to write a book. You have to do something before it really happens.

Working Goals

Let's take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.

Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within ? A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.

This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals ? you are reading the book and taking the teleseminar series. Using the eBook ? A Definitive Guide - as an example of a specific goal leading to completion of your eBook here is what your working goals many look like.

Goal: Read the eBook, Awaken The Author Within ? A Definitive Guide to eBook Authoring

The format presented here is only one way this can be done. Do what is most appropriate for you.

Working goals require:

targeted completion date

means to accomplish the goal

actual finish date

Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered as they are actually working goals and means to accomplish the goal at the same time. A numbering system keeps you on track and allows for checking off completed tasks as well.

1. Start working with the material in the eBook ? A Definitive Guide.

1.1 read the information in the preliminary notes and the eBook

1.2 download and/or print the related information from web site

1.3 re-read information and make brief notes or highlight it

2. Do the work suggested during the Teleseminar Series

2.1 become familiar with the Discussion Board on web site

2.2 post a welcome message and/or questions, comments

2.3 read or re-read two books in Part D of preliminary notes

2.4 visit web sites suggested in notes

2.5 choose and contact my team members

2.6 choose a topic and/or title of my eBook

2.7 gather together any materials readily available to begin writing

2.8 arrange to have someone type my eBook (if necessary)

2.9 begin search and recording of applicable web sites

2.10 record dates on calendar of all 5 eBook Teleseminar sessons

What do these written goals and means to accomplish them have to teach us?

The goals are:

Written in specific detail

Use action verbs

Are positively worded

Have targeted completion dates

Are specific to the bigger objective of dealing with the authoring eBook

In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered? so you successfully complete your dream.

BIG PICTURE

The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/? along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.

10 Steps to eBook Authoring

The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.

For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been provided to get you started with some action ideas of how to accomplish the goal of completing the Step.

Step RaW Stems - Reflective and Writing Stems

I Idea

* I've always dreamed about writing a book about _____

* My experience says an eBook about _____ is needed.

* If I wrote an eBook about ____, ____ would be interested in it.

II Reflection

* My primary motivation for authoring an eBook is _____

* Additional benefits to writing it will be _____

* I have a head start on the process because _____

III Commitment

* I will discuss the eBook concept with _____

* I will seek out additional information about eBooks from _____

* I will sign up for an eBook authoring course from _____

IV Big Picture

* In general terms my eBook will be about _____

* Some of the topics covered in my eBook will be _____

* The objectives of the eBook will be to _____

V Chunking

* The general topic will have sub-topics such as _____

* The format(s) I choose to use will include _____

* In terms of portability, interactivity, and versatility I will _____

VI Writing

* The choice of word processor, font, graphics, ? will be _____

* My style of writing shall be _____

* In this part of the process, I shall seek help from _____

VII Editing

* After writing with flow and little editing I will be ready to _____

* I will use automatic spell and grammar checking as well as ____

* Since this is a time-consuming and crucial step I shall _____

VIII Publishing

* Among the choices I have for publishing I choose __ because __

* They eye appeal of my eBook is ensured by _____

* The publishing process is _____

IX Marketing

* I shall choose _____ for marketing my eBook because ____

* In addition to the primary marketer I shall ____ to sell my book.

* To track my eBook on the market I shall _____

X Celebrating

* After completion of the eBook I plan to _____

* I shall send thank-you notes and copies of my eBook to _____

* Upon reflection of the eBook authoring process I intend _____

Review your goals on a regular basis

WHY?

A progress report toward your dream

Keeps you motivated and working

Justifies the process of goal setting

Keeps you on track with your time lines

Gives you cause to celebrate

WHEN?

At regular intervals during the process [weekly, bi-weekly, monthly]

At the end of each step along the way

When you need a "boost" by seeing what you've already accomplished

When you take the time to reflect on past accomplishments

When you re-write or add goals.

HOW?

Set aside a specific time to review goals

[Sunday morning before the Sunday paper]

Write a journal note about your progress

Tell someone about what you are doing.

Then celebrate again! You can never get enough celebrating.

Establishing a method of recording your goals along with dates and means to accomplish them will ensure that you reach them. There is much that has been written about goals and goal setting. In eBook authoring, establish how you want to proceed toward your Big Picture goal of writing a book.

Paul Jackson is an eBook author and retired Elementary School Administrator responsible for training sessions for teachers and administrators. Paul uses his educational background to help eBook authors accomplish their goal of writing and publishing a book. At http://www.ebookwritingandpublishing.com eBook Authoring Services opens the door of opportunity for anyone dreaming of leaving a written legacy of their passion in eBook format.

In The News:

Yahoo! News: Top Stories

Geithner likely treasury pick; Clinton 'on track' (AP)

AP - President-elect Barack Obama intends to name Timothy Geithner, president of the New York Federal Reserve, as his treasury secretary to confront the nation's intense economic turmoil, senior Democratic officials said Friday.

Obama keeps low profile in auto rescue talks (AP)

AP - While President-elect Barack Obama publicly sidelined himself during congressional debate over an auto industry bailout this week, he and his top aides quietly prodded congressional leaders to find a solution to rescue struggling automakers.

Neb. lawmakers OK age limit for safe-haven law (AP)

AP - Gov. Dave Heineman signed into law Friday a bill adding a 30-day age limit to a safe-haven law that allowed 35 children Â— including teenagers as old as 17 Â— to be abandoned at state hospitals. The law, approved hours earlier by the Legislature in a 45-3 vote, goes into effect Saturday, and makes Nebraska the 14th state with a 30-day age cap. It had been the only state with a safe-haven law without an age limit.

Germany drops attempt to ban Scientology after 10 yrs of surveillance (AP)

AP - Germany is dropping its pursuit of a ban on Scientology after finding insufficient evidence of illegal activity, security officials said Friday.

Gates would like to add US forces in Afghanistan (AP)

AP - Defense Secretary Robert Gates said Friday he would like to add significant U.S. forces to the war in Afghanistan before national elections scheduled for next year, and that grim depictions of backsliding in the seven-year-old war are "far too pessimistic."

Fla. teen commits suicide with live Web audience (AP)

AP - A college student committed suicide by taking a drug overdose in front of a live webcam as some computer users egged him on, others tried to talk him out of it, and another messaged OMG in horror when it became clear it was no joke. Some watchers contacted the Web site to notify police, but by the time officers entered Abraham Biggs' home Â— a scene also captured on the Internet Â— it was too late.

Year later, baby ordered back to adoptive parents (AP)

AP - The Nebraska Supreme Court on Friday ordered a year-old boy back into the home of an adoptive couple who had to give him up months ago after not telling the biological family the woman was pregnant.

Lavish 1,800 year-old bronze chariot unearthed in Bulgaria (AP)

AP - Archaeologists have unearthed an elaborately decorated 1,800-year-old chariot sheathed in bronze at an ancient Thracian tomb in southeastern Bulgaria, the head of the excavation said Friday. "The lavishly ornamented four-wheel chariot dates back to the end of the second century A.D.," Veselin Ignatov told The Associated Press in a telephone interview from the site, near the southeastern village of Karanovo.

Suspect arrested for greasy imprints in Neb. town (AP)

AP - Police have arrested a man suspected of leaving greasy, graphic imprints on the windows of stores, churches and schools in a small Nebraska town. A 35-year-old man was caught in the act by police early Wednesday morning, Cherry County Attorney Eric Scott said Friday. The man hasn't been charged yet, but authorities believe he is the vandal some townsfolk have dubbed the "Butt Bandit."

With 2 deals, Knicks set themselves up for 2010 (AP)

AP - The New York Knicks traded Zach Randolph and Jamal Crawford in separate deals Friday, parting with their two top scorers to free up coveted salary-cap space for the summer of 2010.

Obama moves to pick Timothy Geithner for Treasury (Reuters)

Reuters - President-elect Barack Obama on Friday moved toward nominating Timothy Geithner as Treasury secretary and charging the respected head of the New York Federal Reserve with helping pull the United States out of an economic nosedive.

Obama may consider Lawrence Summers as Fed chief: Democrat (Reuters)

Reuters - U.S. President-elect Barack Obama may consider Lawrence Summers as a successor to Federal Reserve Chairman Ben Bernanke, whose term expires in January 2010, a Democratic source told Reuters on Friday.

GM cuts output, jets as U.S. demands turnaround plans (Reuters)

Reuters - Detroit automakers began work on turnaround plans demanded by Congress in return for $25 billion in aid as General Motors Corp said it would cut production more and give up two of its controversial corporate jets.

Citigroup shares drop and CEO plans to keep Smith Barney (Reuters)

Reuters - Citigroup Inc shares tumbled for a fifth straight day on doubts about its survival prospects after its chief executive downplayed speculation the bank might sell major businesses or merge with a rival.

Wall Street stages late rally on Geithner news (Reuters)

Reuters - U.S. stocks stormed higher in a late rally on Friday to cap another volatile week as investors welcomed reports that President-elect Barack Obama has chosen his point person to combat the U.S. economic crisis, instilling confidence about the administration's ability to take action.

U.S. eyes "surge" of over 20,000 for Afghanistan (Reuters)

Reuters - The Pentagon is considering a plan to send more than 20,000 troops to Afghanistan over the next 12 to 18 months to help safeguard elections and quell rising Taliban violence, officials said on Friday.

Bush, Hu discuss North Korea ahead of APEC summit (Reuters)

Reuters - U.S. President George W. Bush held talks on ending North Korea's nuclear program with Chinese leader Hu Jintao on Friday, the first in a series of meetings U.S. officials hope will lead to a renewal of six-party talks by early December.

Iran rejects U.S. reports it has basis for atom bomb (Reuters)

Reuters - Iran rejected Friday U.S. reports it had enriched enough uranium to make an atom bomb, saying this would require steps it had ruled out like ejecting U.N. inspectors and leaving the Non-Proliferation Treaty (NPT).

Bush bows out, China assertive at APEC summit (AFP)

AFP - US President George W. Bush began Friday his last scheduled foreign trip, meeting the leader of increasingly important China ahead of a summit aimed at containing a spiraling financial crisis.

Congo demands stronger mandate for UN troops (AFP)

AFP - Congo demanded a stronger mandate for UN troops in the conflict-torn east Friday, while residents of a squalid refugee camp said government soldiers killed a woman during a looting spree.

Goals and Objectives in Authoring an eBook

E-Book E-Book