Marketing, Selling, and Serving the Older Adult, Senior Citizens, Family Caregivers

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Marketing, Selling, and Serving the Older Adult, Senior Citizens, Family Caregivers

Marketing, Selling, and Serving the Older Adult, Senior Citizens, Family Caregivers

Are your clients pleased by the fine quality service that you provide? Validating your clients' endorsement of you through Certification as a Senior Approved Service will increase your client base. Senior Approved Certification leads a family towards a service like yours side stepping the possibility of connecting with a less than desirable service.

If you serve the older adult, the disabled or those with chronic illnesses you may qualify for an independent consumer-driven survey process leading to certification as a Senior Approved Service.

You will not pay for clients, leads or referrals. You will not violate HIPAA or the Anti-kickback rulings. You will not pay for membership or advertising space.

Certifications are offered for medical, non-medical, alternative healing practices, housing, elder-law, and financial planners ? virtually any type of business that reaches this population. "We are building the ultimate one-call solution," states Barbara Mascio, founder. "Seniors are need of many kinds of service, including lawn care, handyman services and so on. We save the headache of shopping around and completely remove the guess work."

Confident business owners recognize the benefits of being part of an exclusive network of Certified Senior Approved Services. See http://www.qualityeldercare.com/senior-services.html

Jean F. Wales, President of Wales Consulting LLC and Author of "Do It Now! An Organizing Handbook for Families and Senior Citizens writes Becoming a Senior Approved Service instantly raised the credibility of my book "Do It Now! An Organizing Handbook for Families and Senior Citizens. http://www.seniorsapprove.com/organizing.html

Ester Whitney, owner of Sweet Adeline's Home writes I feel I have been given a great opportunity to be the first Residential Home Care Provider to be approved by Senior Approved Services in the Dallas Area ? everyone has been impressed ? http://www.sweetadelineshomes.com/

Tony Latina and Peggy Schmidt, co-owners of Advanced Laser Solutions writes We have had nothing but positive feedback from the referrals from Senior Approved Services. They have been excellent to work with and we strongly recommend them. http://www.seniorsapprove.com/stop_smoking.html

Paul Stone, owner of Occasional Help for Seniors a general cleaning and handyman service writes We are so proud to be Certified as a Senior Approved Service. Putting this on our brochures, business cards and other advertisement pieces has clearly, without a doubt, increased our client base. Barbara is right; seniors need services but are afraid or confused about which one to call. http://www.seniorsapprove.com/occasional-help.html

See http://www.qualityeldercare.com/providers for details. Mention Savings Code 0630 when you apply for certification.

Barbara Mascio, Founder of Senior Approved Services - a National Network of Products, Resources and Services Endorsed by Seniors

In The News:

Yahoo! News: Top Stories

Geithner likely treasury pick; Clinton 'on track' (AP)

AP - President-elect Barack Obama intends to name Timothy Geithner, president of the New York Federal Reserve, as his treasury secretary to confront the nation's intense economic turmoil, senior Democratic officials said Friday.

Obama keeps low profile in auto rescue talks (AP)

AP - While President-elect Barack Obama publicly sidelined himself during congressional debate over an auto industry bailout this week, he and his top aides quietly prodded congressional leaders to find a solution to rescue struggling automakers.

Neb. lawmakers OK age limit for safe-haven law (AP)

AP - Gov. Dave Heineman signed into law Friday a bill adding a 30-day age limit to a safe-haven law that allowed 35 children including teenagers as old as 17 to be abandoned at state hospitals. The law, approved hours earlier by the Legislature in a 45-3 vote, goes into effect Saturday, and makes Nebraska the 14th state with a 30-day age cap. It had been the only state with a safe-haven law without an age limit.

Germany drops attempt to ban Scientology (AP)

AP - Germany is dropping its pursuit of a ban on Scientology after finding insufficient evidence of illegal activity, security officials said Friday.

Gates would like to add US forces in Afghanistan (AP)

AP - Defense Secretary Robert Gates said Friday he would like to add significant U.S. forces to the war in Afghanistan before national elections scheduled for next year, and that grim depictions of backsliding in the seven-year-old war are "far too pessimistic."

Fla. teen commits suicide with live Web audience (AP)

AP - A college student committed suicide by taking a drug overdose in front of a live webcam as some computer users egged him on, others tried to talk him out of it, and another messaged OMG in horror when it became clear it was no joke. Some watchers contacted the Web site to notify police, but by the time officers entered Abraham Biggs' home a scene also captured on the Internet it was too late.

Year later, baby ordered back to adoptive parents (AP)

AP - The Nebraska Supreme Court on Friday ordered a year-old boy back into the home of an adoptive couple who had to give him up months ago after not telling the biological family the woman was pregnant.

Lavish 1,800 year-old bronze chariot unearthed in Bulgaria (AP)

AP - Archaeologists have unearthed an elaborately decorated 1,800-year-old chariot sheathed in bronze at an ancient Thracian tomb in southeastern Bulgaria, the head of the excavation said Friday. "The lavishly ornamented four-wheel chariot dates back to the end of the second century A.D.," Veselin Ignatov told The Associated Press in a telephone interview from the site, near the southeastern village of Karanovo.

Suspect arrested for greasy imprints in Neb. town (AP)

AP - Police have arrested a man suspected of leaving greasy, graphic imprints on the windows of stores, churches and schools in a small Nebraska town. A 35-year-old man was caught in the act by police early Wednesday morning, Cherry County Attorney Eric Scott said Friday. The man hasn't been charged yet, but authorities believe he is the vandal some townsfolk have dubbed the "Butt Bandit."

With 2 deals, Knicks set themselves up for 2010 (AP)

AP - The New York Knicks traded Zach Randolph and Jamal Crawford in separate deals Friday, parting with their two top scorers to free up coveted salary-cap space for the summer of 2010.

Obama moves to pick Timothy Geithner for Treasury (Reuters)

Reuters - President-elect Barack Obama on Friday moved toward nominating Timothy Geithner as Treasury secretary and charging the respected head of the New York Federal Reserve with helping pull the United States out of an economic nosedive.

Obama may consider Lawrence Summers as Fed chief: Democrat (Reuters)

Reuters - U.S. President-elect Barack Obama may consider Lawrence Summers as a successor to Federal Reserve Chairman Ben Bernanke, whose term expires in January 2010, a Democratic source told Reuters on Friday.

GM cuts output, jets as U.S. demands turnaround plans (Reuters)

Reuters - Detroit automakers began work on turnaround plans demanded by Congress in return for $25 billion in aid as General Motors Corp said it would cut production more and give up two of its controversial corporate jets.

Citigroup shares drop and CEO plans to keep Smith Barney (Reuters)

Reuters - Citigroup Inc shares tumbled for a fifth straight day on doubts about its survival prospects after its chief executive downplayed speculation the bank might sell major businesses or merge with a rival.

Wall Street stages late rally on Geithner news (Reuters)

Reuters - U.S. stocks stormed higher in a late rally on Friday to cap another volatile week as investors welcomed reports that President-elect Barack Obama has chosen his point person to combat the U.S. economic crisis, instilling confidence about the administration's ability to take action.

U.S. eyes "surge" of over 20,000 for Afghanistan (Reuters)

Reuters - The Pentagon is considering a plan to send more than 20,000 troops to Afghanistan over the next 12 to 18 months to help safeguard elections and quell rising Taliban violence, officials said on Friday.

Bush, Hu discuss North Korea ahead of APEC summit (Reuters)

Reuters - U.S. President George W. Bush held talks on ending North Korea's nuclear program with Chinese leader Hu Jintao on Friday, the first in a series of meetings U.S. officials hope will lead to a renewal of six-party talks by early December.

Iran rejects U.S. reports it has basis for atom bomb (Reuters)

Reuters - Iran rejected Friday U.S. reports it had enriched enough uranium to make an atom bomb, saying this would require steps it had ruled out like ejecting U.N. inspectors and leaving the Non-Proliferation Treaty (NPT).

Bush bows out, China assertive at APEC summit (AFP)

AFP - US President George W. Bush began Friday his last scheduled foreign trip, meeting the leader of increasingly important China ahead of a summit aimed at containing a spiraling financial crisis.

Congo demands stronger mandate for UN troops (AFP)

AFP - Congo demanded a stronger mandate for UN troops in the conflict-torn east Friday, while residents of a squalid refugee camp said government soldiers killed a woman during a looting spree.

Marketing, Selling, and Serving the Older Adult, Senior Citizens, Family Caregivers

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