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Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode, I didn't recognize... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry. 2.) Keep your website information in front of people for as long as you can without having to spend more money to do it. Really, when you sit right down to... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to that of writing for press releases and other media work, but with newsletters there is one crucial difference. Whereas with an external publication you're quality-controlled by someone outside your organization (the publication's editor) who is therefore independent and autonomous, the equivalent person connected... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly using new anti-spam... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there... Read More

Write an Ezine? But I Dont Know HOW!

If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.So are you publishing and ezine? If not, why? Is it because you are too nervous or lack confidence?I can understand how you feel. I've... Read More

The Quick Ways To Increase Your E-zines Subscriber Base

1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zine. Combine your subscriber... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address, I will hesitate.... Read More

Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing

Are You Ready For The Publishing Revolution?Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.Along comes the Internet and the monsters out of the cage. You now have the ability to self... Read More

5 Ways to Make More Money With Your E-zine

Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes,... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long. But let's think about WHY you began your e-zine in the first place. It was... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Do they use MULTI-PART MIME technology? You'll... Read More

In The News:

Yahoo! News: Top Stories

Obama outlines rebuilding plans to create jobs (AP)

AP - President-elect Barack Obama on Saturday outlined his plan to create 2.5 million jobs in coming years to rebuild roads and bridges and modernize schools while developing alternative energy sources and more efficient cars.

Kin outraged, distraught over teen's cyber suicide (AP)

AP - The family of a college student who killed himself live on the Internet say they're horrified his life ended before a virtual audience, and infuriated that viewers of the live webcam or operators of the Web site that hosted it didn't act sooner to save him.

Obama moves quickly to fill Cabinet positions (AP)

AP - President-elect Barack Obama has moved with unusual speed to select officials for his administration, and senior Democratic officials say he intends to name Timothy Geithner as his treasury secretary as soon as Monday.

Carter, Annan, others refused entry to Zimbabwe (AP)

AP - Zimbabwe has refused to let Kofi Annan and two eminent colleagues visit the impoverished African country for a humanitarian mission, the three said Saturday.

Is Alaska big enough for celebrity Palin? (AP)

AP - Oprah wants her, and so do Letterman and Leno. Fresh from her political defeat, Sarah Palin is juggling offers to write books, appear in films and sit on dozens of interview couches at a rate that would be astonishing for most Hollywood stars, let alone a first-term governor.

Hollywood actors guild to seek strike (AP)

AP - The Screen Actors Guild said Saturday it will ask its members to authorize a strike after its first contract talks in four months with Hollywood studios failed despite the help of a federal mediator.

Astronauts face hardest spacewalk to finish repair (AP)

AP - Astronauts up on the international space station faced the longest and hardest spacewalk of their mission Saturday, a seven-hour-plus excursion to wrap up repair work on a gummed-up joint.

Bush urges countries to avoid protectionism (AP)

AP - President George W. Bush, faced with a dwindling number of days in office, worked Saturday at his final world summit to keep a virulent economic crisis that started in the U.S. from triggering protectionism across the globe.

US: Financial woes no excuse in funding Afghan war (AP)

AP - Even in a global financial crisis, the world cannot afford to skimp on its obligations to Afghanistan, which wants to double the size of its army but will never be able to pay for it, Defense Secretary Robert Gates says.

Big day for Knicks ends with Marbury controversy (AP)

AP - With two moves, the New York Knicks created salary space for a premier free agent and playing time for Stephon Marbury.

Obama says long haul ahead (Reuters)

Reuters - President-elect Barack Obama said on Saturday he was crafting a two-year plan to fight an economic crisis of "historic proportions" and Chinese leader Hu Jintao said his country was ready to play a big role in the global effort.

Annan, Carter barred from Zimbabwe (Reuters)

Reuters - Zimbabwe has barred former U.N. secretary general Kofi Annan, former U.S. President Jimmy Carter and other prominent figures from visiting the country to assess the humanitarian crisis, the group said on Saturday.

Citigroup talking to U.S. government as shares dive: source (Reuters)

Reuters - Citigroup Inc has begun talks with the U.S. government as its plummeting share price raises doubts about the bank's ability to survive, a person familiar with the matter said.

Somali rebels take steps to attack tanker pirates (Reuters)

Reuters - MOGADISHU (Reuters) Islamist militants in Somalia took steps on Saturday to attack pirates behind the world's biggest hijack and rescue the captured Saudi Arabian supertanker, an Islamist spokesman said.

GM cuts output, jets as U.S. demands turnaround plans (Reuters)

Reuters - Detroit automakers began work on turnaround plans demanded by Congress in return for $25 billion in aid as General Motors Corp said it would cut production more and give up two of its controversial corporate jets.

General Motors board weighs bankruptcy option: report (Reuters)

Reuters - The board of directors of embattled U.S. automaker General Motors Corp is considering "all options" including bankruptcy, according to a report on the Wall Street Journal's website late on Friday.

U.S. eyes "surge" of over 20,000 for Afghanistan (Reuters)

Reuters - The Pentagon is considering a plan to send more than 20,000 troops to Afghanistan over the next 12 to 18 months to help safeguard elections and quell rising Taliban violence, officials said on Friday.

CORRECTED: Hu signals ambitious China role in fighting crisis (Reuters)

Reuters - Chinese President Hu Jintao spelled out Friday a potentially ambitious role for his country in staving off a deep global recession as he and U.S. President George W. Bush prepared for a weekend summit of leaders from Asia and the Americas.

Terror plot mastermind killed by US missile in Pakistan: officials (AFP)

AFP - The alleged Al-Qaeda mastermind of a 2006 transatlantic airplane bombing plot was killed in a US missile attack in northwest Pakistan early Saturday, officials said.

Carter, Annan denied entry to Zimbabwe (AFP)

AFP - Former US president Jimmy Carter accused Zimbabwe's government Saturday of being "immune" to the hardships of its people as he and ex-UN chief Kofi Annan were denied entry on a humanitarian mission.

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