8 Tips for Starting and Maintaining a Successful Online Forum

Home
>
Forums
>
8 Tips for Starting and Maintaining a Successful Online Forum

8 Tips for Starting and Maintaining a Successful Online Forum

Nothing promotes a business online better than staying in touch with prospects. The more interactive the continued contact, the more of a relationship that is built with a potential client.

This business principle of continued contact and business relationship building has given rise to the popularity of online business forums, and of course, "theme-related" online forums. Online forums quickly establish empathy, set forum owners up as "experts" in the eyes of visitors, and serve as a promotional vehicle for other products and services that forum owners seek to sell.

While online forums are popular and the perfect method of relationship building, starting a forum and maintaining one can be challenging, especially in the beginning when members can be "few" and "far between". The challenge for most new forum owners is to get beyond the initial start up phase and move onto a phase where the forum members themselves promote the forum simply by posting.

Although each forum is individual and personal, a few general guidelines should be followed or at least kept in mind when starting and maintaining an online forum. These are as follows:

1. Take care when choosing the type of forum and forum script or software that will be used. The forum should be easy to access, easy to use, and come with "visitor- friendly" features. All visitors should be made to feel welcomed and find the navigability of the forum, user friendly. Forum scripts and software, especially "free" varieties, may be overburdened with ads from the parent company and lead to a poor experience for visitors.

Some recommendations:

http://www.phpbb.com/ http://www.vbulletin.com/

2. The forum should have a good number of interesting and focused topics. The content should reflect the interests of the target audience, and every care should be made to have well-written and informative content that is updated regularly. This not only helps attract new members, it keeps older members from losing interest and defecting to other forums.

3. The forum should be Search Engine friendly. High activity forums, like popular blogs, provide a great reason for Search Engines to visit them frequently as they are brimming with fresh content all the while. Dynamic urls, session ids, etc. used by most forum software can be very detrimental to the forum health from Search Engine point of view.

When selecting a forum software, check if they are Search Engine friendly. Open source software like phpbb, have mods (modifications) developed by third party sources, to enhance the forum in many ways.

Here's a great mod for phpbb to make it Search Engine friendly: http://www.able2know.com/forums/about15132.html

4. The forum needs to have a clear list of rules, a disclaimer, and most of all, good solid moderation. Visitors will quickly become frustrated with forums that have no clear guidelines, or feature rude, obnoxious, or overbearing members. Good manners are required as much online as offline.

5. Promotion, especially in the early days, will take considerable time and effort. Forums can be difficult to start (members generally are "shy" when there are only a few present), and the more posts that take place, the more individuals will join. This is a "snowball" effect of forums, so marketing must be done consistently, day in and day out, until the forum becomes more self-sustaining.

6. The owner of the forum should take an active interest in the forum and SHOW this interest by contributing regularly. Above all else, people join forums where they feel they will learn from the owner of the forum, and if the owner is never present, they quickly lose interest in the forum.

7. The forum should be targeted, yet diverse, encouraging older members to contribute, without making newer members feel uncomfortable. Cliques can form in forums, and this type of behavior should be discouraged by the owner and moderators. Every effort should be made to answer questions or comments by all members as quickly and thoroughly as possible.

8. As with all other Internet related ventures, care needs to be given as to hosting and maintenance of the forum. A forum that is always experiencing "downtime", will lose members quickly, and a forum that has many coding mistakes will quickly frustrate visitors. As with Web sites, "cheap" providers of hosting and maintenance are not always "better".

All in all, online forums can be a great way to generate income, develop a good reputation among clients, and provide entertainment and instruction for many individuals. Like with everything else, however, they take marketing savvy, and a great deal of time and attention to detail. The old saying, "You only reap what you sow" really applies to the world of online forums.

Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.

In The News:

Yahoo! News: Top Stories

Obama economic plan aims for 2.5M new jobs by 2011 (AP)

AP - President-elect Barack Obama promoted an economic plan Saturday he said would create 2.5 million jobs by rebuilding roads and bridges and modernizing schools while developing alternative energy sources and more efficient cars.

Kin outraged, distraught over teen's cyber suicide (AP)

AP - The family of a college student who killed himself live on the Internet say they're horrified his life ended before a virtual audience, and infuriated that viewers of the live webcam or operators of the Web site that hosted it didn't act sooner to save him.

Obama moves quickly to fill Cabinet positions (AP)

AP - President-elect Barack Obama has moved with unusual speed to select officials for his administration, and senior Democratic officials say he intends to name Timothy Geithner as his treasury secretary as soon as Monday.

Carter, Annan, others refused entry to Zimbabwe (AP)

AP - Zimbabwe has refused to let Kofi Annan and two eminent colleagues visit the impoverished African country for a humanitarian mission, the three said Saturday.

Oprah, Leno, Letterman: What's Palin to do next? (AP)

AP - Sarah Palin is juggling offers to write books, appear in films and sit on dozens of interview couches at a rate astonishing for most Hollywood stars, let alone a first-term governor.

Hollywood actors guild to seek strike (AP)

AP - The Screen Actors Guild said Saturday it will ask its members to authorize a strike after its first contract talks in four months with Hollywood studios failed despite the help of a federal mediator.

Astronauts face hardest spacewalk to finish repair (AP)

AP - Astronauts up on the international space station faced the longest and hardest spacewalk of their mission Saturday, a seven-hour-plus excursion to wrap up repair work on a gummed-up joint.

Bush: All nations should help with economic crisis (AP)

AP - President George W. Bush says he understands that countries across the globe are being hurt by the financial crisis.

US: Financial woes no excuse in funding Afghan war (AP)

AP - Even in a global financial crisis, the world cannot afford to skimp on its obligations to Afghanistan, which wants to double the size of its army but will never be able to pay for it, Defense Secretary Robert Gates says.

Big day for Knicks ends with Marbury controversy (AP)

AP - With two moves, the New York Knicks created salary space for a premier free agent and playing time for Stephon Marbury.

Obama says long haul ahead (Reuters)

Reuters - President-elect Barack Obama said on Saturday he was crafting a two-year plan to fight an economic crisis of "historic proportions" and Chinese leader Hu Jintao said his country was ready to play a big role in the global effort.

Annan, Carter barred from Zimbabwe (Reuters)

Reuters - Zimbabwe has barred former U.N. secretary general Kofi Annan, former U.S. President Jimmy Carter and other prominent figures from visiting the country to assess the humanitarian crisis, the group said on Saturday.

Citigroup talking to U.S. government as shares dive: source (Reuters)

Reuters - Citigroup Inc has begun talks with the U.S. government as its plummeting share price raises doubts about the bank's ability to survive, a person familiar with the matter said.

Somali rebels take steps to attack tanker pirates (Reuters)

Reuters - MOGADISHU (Reuters) Islamist militants in Somalia took steps on Saturday to attack pirates behind the world's biggest hijack and rescue the captured Saudi Arabian supertanker, an Islamist spokesman said.

GM cuts output, jets as U.S. demands turnaround plans (Reuters)

Reuters - Detroit automakers began work on turnaround plans demanded by Congress in return for $25 billion in aid as General Motors Corp said it would cut production more and give up two of its controversial corporate jets.

General Motors board weighs bankruptcy option: report (Reuters)

Reuters - The board of directors of embattled U.S. automaker General Motors Corp is considering "all options" including bankruptcy, according to a report on the Wall Street Journal's website late on Friday.

U.S. eyes "surge" of over 20,000 for Afghanistan (Reuters)

Reuters - The Pentagon is considering a plan to send more than 20,000 troops to Afghanistan over the next 12 to 18 months to help safeguard elections and quell rising Taliban violence, officials said on Friday.

Iran hangs Iranian convicted of spying for Israel (Reuters)

Reuters - Iran has executed an Iranian businessman convicted of spying on the military for the Islamic Republic's arch foe Israel, the judiciary said on Saturday.

Terror plot mastermind killed by US missile in Pakistan: officials (AFP)

AFP - The alleged Al-Qaeda mastermind of a 2006 transatlantic airplane bombing plot was killed in a US missile attack in northwest Pakistan early Saturday, officials said.

Carter, Annan denied entry to Zimbabwe (AFP)

AFP - Former US president Jimmy Carter accused Zimbabwe's government Saturday of being "immune" to the hardships of its people as he and ex-UN chief Kofi Annan were denied entry on a humanitarian mission.

8 Tips for Starting and Maintaining a Successful Online Forum

Forums Forums