Innovation Management ? Testing Ideas

Home
>
Innovation
>
Innovation Management ? Testing Ideas

Innovation Management ? Testing Ideas

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Testing Ideas

Sometimes ignoring everybody works. But this is rare. And only wise if you can afford the loss.

Success is more often related to verifying that the assumptions being made are indeed valid.

Before investing time and money, test the idea:

a) Does it indeed address the end users problem? Is this a problem that they are willing to spend money solving? Irons that talk to the microwave may sound like a good idea, but why will the customer want this and will she spend money on it? How exactly will the consumer benefit?

b) Are we persuading ourselves that the idea will work? Is there a high degree of groupthink? Are we persuading ourselves that the marketing team will create desire?

c) Is there strategic, technical and competency fit with the firm?

d) What are the practical impediments? Are we considering cultural and emotional impediments as well as technical?

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

In The News:

Yahoo! News: Top Stories

Gaza fighting rages despite cease-fire proposal (AP)

AP - Israel resumed its Gaza offensive Wednesday, bombing heavily around suspected smuggling tunnels near the border with Egypt after a three-hour lull to allow in humanitarian aid. Hamas responded with a rocket barrage.

Obama taps spending watchdog, eyes Social Security (AP)

AP - Pointing with concern to "red ink as far as the eye can see," President-elect Barack Obama pledged Wednesday to tackle out-of-control Social Security and Medicare spending and named a special watchdog to clamp down on other federal programs even as he campaigned anew to spend the largest pile of taxpayer money in history to revive the sinking economy.

Senate Democrats yield to Obama, retreat on Burris (AP)

AP - Senate Democrats beat a hasty retreat Wednesday from their rejection of Roland Burris as President-elect Barack Obama's successor, yielding to pressure from Obama himself and from senators irked that the standoff was draining attention and putting them in a bad light. Burris said with a smile he expected to join them "very shortly."

Melting snow causes heavy flooding in Wash. state (AP)

AP - Rain and high winds lashed Washington state Wednesday, causing widespread avalanches, mudslides, flooding and road closures as the heavy snowfall that has buried parts of the state began to rapidly melt.

Obama hails 'extraordinary' moment with presidents (AP)

AP - Confronting a grim economy and a Middle East on fire, Barack Obama turned Wednesday to perhaps the only people on the planet who understand what he's in for: the four living members of the U.S. presidents' club.

Feds say inauguration attractive terrorist target (AP)

AP - The upcoming inauguration of Barack Obama is an attractive target for international and domestic terrorists, but U.S. intelligence officials have no information about specific threats to the Jan. 20 event.

Drug made from genetically engineered goats may become scientific first (AP)

AP - You've heard of making cheese from goats' milk, but prescription drugs? In what would be a scientific first, an anti-clotting drug made from the milk of genetically engineered goats moved closer to government approval Wednesday after experts at the Food and Drug Administration reported that the medication works and its safety is acceptable.

'Dark Knight' sweeps People's Choice Awards (AP)

AP - Holy, People's Choice Awards, Batman! "The Dark Knight" soared away with every trophy it was nominated for Wednesday at the 35th annual fan-favorite CBS ceremony. The caped crusader flick won five awards, including favorite cast, superhero, action movie and on-screen matchup for Christian Bale's Batman and the late Heath Ledger's Joker.

Lin leads Harvard to 82-70 upset over No. 17 BC (AP)

AP - Jeremy Lin scored 27 points to lead Harvard to an 82-70 upset over No. 17 Boston College on Wednesday night, three days after the Eagles upset previously top-ranked North Carolina.

AP source: Browns to hire Eric Mangini as coach (AP)

AP - Eric Mangini is the new head coach of the Cleveland Browns, a week after being fired by the New York Jets. A person with knowledge of the negotiations told The Associated Press that Mangini will be introduced Thursday at a news conference at the team's headquarters in Berea.

Israel bombards Gaza, U.S. backs ceasefire plan (Reuters)

Reuters - Israeli warplanes bombed the Gaza Strip on Thursday and tanks pounded Palestinian guerrillas on the ground as U.S. backing for a proposed truce raised expectations of an end to the offensive.

Senate Democrats move to seat Burris (Reuters)

Reuters - In an abrupt switch, Democratic leaders began talks on Wednesday to swear in Roland Burris, appointed by embattled Illinois Gov. Rod Blagojevich to replace President-elect Barack Obama in the U.S. Senate.

Budget deficit to hit $1.2 trillion in fiscal 2009 (Reuters)

Reuters - The U.S. budget deficit will swell to a record $1.186 trillion in fiscal 2009, congressional forecasters said on Wednesday, the result of an economic recession that has cut tax receipts and caused massive government bailouts of banks and automakers.

Mumbai-like attack could happen in U.S. : Bush aide (Reuters)

Reuters - U.S. cities are vulnerable to an attack like the gun-and-grenade assault that terrorized Mumbai for three days and killed 179 people, the White House homeland security adviser said on Wednesday.

"Enemy combatant" will be early test for Obama (Reuters)

Reuters - The case of Ali al-Marri, accused of being an al Qaeda "sleeper" agent and held for 5-1/2 years at a U.S. military prison in South Carolina, will be an early test for President-elect Barack Obama.

Salmonella outbreak sickens 388 across U.S.: health officials (Reuters)

Reuters - An outbreak of salmonella food poisoning has made 388 people sick across 42 states, sending 18 percent of them to the hospital, U.S. health officials said on Wednesday.

U.S. presses to jail Madoff on diamonds, watches mail (Reuters)

Reuters - Accused swindler Bernard Madoff should be jailed for violating a court order by mailing $1 million worth of diamonds, watches and other jewelry to friends and family, U.S. prosecutors told a court on Wednesday.

Russia, Ukraine take gas row case to Europe (Reuters)

Reuters - Russia and Ukraine argue their case to Europe on Thursday in a gas price dispute that has choked off energy supplies to EU countries beset by bitter winter weather.

Israel bombs Gaza tunnels as peace moves gather pace (AFP)

AFP - Israeli warplanes bombed suspected arms-smuggling tunnels in southern Gaza early Thursday, as diplomats worked to secure a ceasefire in an offensive that has killed 700 Palestinians.

Russia, Ukraine in EU talks as gas crisis engulfs Europe (AFP)

AFP - Envoys from Russia and Ukraine go to Brussels on Thursday for emergency EU-brokered talks to resolve a bitter gas fight between the two ex-Soviet giants that has engulfed Europe in a major energy crisis.

Innovation Management ? Testing Ideas

Innovation Innovation