Wisdom From The Rock

He grew up in Brooklyn, the son of an ex-con father and with a Mob-connected uncle who earned a living as a loan-shark. He credits his father continually saying, "Never lie, never steal," as an influence in his making a better career choice. After getting a law degree, he became a U.S. Attorney, prosecuting organized crime and Wall Street inside traders. Of 4,152 convictions he attained, only 25 were reversed.

During two terms as mayor of New York City, he achieved many major victories including reducing crime, spurring economic recovery and advancing education. While critics frequently accused him of being too aggressive, he charged ahead. Then, in the days following September 11, 2001, he unveiled an entirely different side. His consoling words to the victims' families and assurances to all that the city would prevail inspired New Yorkers, our nation and the world.

Earlier this year, I saw "America's Mayor" speak at the opening session of the International Franchise Association convention. Rudy Giuliani glided across the stage as if in a courtroom and paused often to make eye contact with many of the 2,000 in attendance. As a veteran trial lawyer, he displayed a knack for timing and delivery, seriousness and humor. The "take-away" from his presentation was a primer on effective leadership, which he said didn't rise from the tragedy of 9/11, but was developed by facing big challenges his entire life.

Here are six Leadership Lessons from the man French president Jacques Chirac dubbed "Rudy the Rock". Using them in your small business will lead to outstanding results:

1. "Have a firm set of beliefs" ? Giuliani said the first step as a leader is to know who you are. He used Ronald Reagan as an example, pointing out that while many people did not like him they always knew where he stood. Reagan never wavered from his stance that communism was evil and government was too big. The Soviet Union fell and individual enterprise in America expanded during his presidency.

2. "Be an optimist" ? Good, ethical, decent leaders are a magnet for people. Giuliani said, "What if I had walked out here and began with 'It's bad out there, and it's going to get worse'? Who wants to be around that type of a person?" It's important to have confident vision of a good future. He reminded the audience that legendary coach Vince Lombardi once said, "I never lost a game. I just ran out of time."

3. "Have courage" ? Guiliani said courage is not the absence of fear, it's learning to overcome the presence of fear. "To be a successful leader," he said, "manage fear to do what you're called to do." He pointed out fear can be a good thing, if you don't allow it to immobilize you.

4. "Relentless preparation" ? Results, Giuliani said, are about hard work, not style. He said his first boss taught him, "You win cases not in the courtroom, but in the office." It takes four hours of preparation for every hour spent in court. When something unexpected happens, then you know how to react. Giuliani had New York prepared for many things ? fire, smallpox, poison gasses ? but planes flying into buildings had never been discussed. Yet, they utilized the same disaster responses they had rehearsed, if for different reasons.

5. "Teamwork is essential" ? No one achieves anything in life by themselves, Giuliani said. Ineffective leaders think they have to make all the decisions. Effective ones ask, "What are my weaknesses?" Then they find others to complement them and do what they do not do well.

6. "Be There" ? Giuliani said it is important to truly love people and spend time with them. "Weddings are discretionary, funerals are required," he said. Everyone shows up for a celebration, but real loyalty comes from being there in troubled times. After 9/11, he attended nearly 200 funerals, services and wakes for police officers, fire fighters and emergency workers.

Success Handler Action: After you finish reading this E-Newsletter, think about how you rate as the leader of your small business. What do you need to work on to be more effective? Use these questions to help you identify those areas:

~ What are your strongest beliefs? Do you live them every day?

~ How optimistic are you? Is the glass half full or half empty?

~ Who better describes your courage ? Braveheart or The Cowardly Lion?

~ When crises arrive, how prepared are you and your team?

~ Where are your weaknesses, and is your team designed to balance them?

~ Which are you: a guest at weddings or a consoler at funerals?

When Rudy Giuliani became mayor in 1993, more than one million residents were on welfare. Under his leadership, nearly 700,000 individuals moved to self-sufficiency. Crime fell 65 percent, murder dropped 70 percent, and the FBI recognized New York City five consecutive years as the safest large city in America.

If an optimistic, courageous man with firm beliefs, who prepared relentlessly and built a supportive team he was always there for, can change something as big as New York City, what could you do by being the rock of your small business?

Copyright © 2005 by Success Handler, LLC. All rights reserved.

The Coach, David Handler, is the founder of Success Handler, (http://www.successhandler.com), and specializes in helping small business leaders find clarity and take action. He understands the challenges of running a business, because he's been there ? as a small business owner, franchisee, franchisor, corporate leader and trainer. Much like sports coaches, his coaching will show you how to compete on a level playing field in your industry.

In The News:

Yahoo! News: Top Stories

President-elect Barack Obama makes remarks on the nations economy, Thursday, Jan. 8, 2009, at George Mason University in Fairfax, Va. (AP Photo/Lawrence Jackson)AP - President-elect Barack Obama's proposed tax cuts ran into opposition Thursday from senators in his own party who said they wouldn't do much to stimulate the economy or create jobs. Senators from both parties agreed that Congress should do something to stimulate the economy. But Democratic senators emerging from a private meeting of the Senate Finance Committee criticized business and individual tax cuts in Obama's stimulus plan.



Palestinian demonstrators use sling-shots to hurl stones at Israeli soldiers during a demonstration against Israel's military operation in Gaza, in the West Bank village of Bilin, near Ramallah,Thursday, Jan. 8, 2009. Israel resumed its Gaza offensive Wednesday after a three-hour lull to allow delivery of humanitarian aid, bombing heavily around suspected smuggling tunnels near the border with Egypt. Despite the heavy fighting, strides appeared to be being made on the diplomatic front with the U.S. throwing its weight behind a deal being brokered by France and Egypt. (AP Photo/Muhammed Muheisen)AP - The U.N. Security Council called for an "immediate" and "durable" cease-fire in Gaza in a resolution Thursday night even as fighting between Israel and Hamas raged — with early morning airstrikes killing seven Palestinians and pushing the death toll to about 760 in the near two-week conflict.



Rep. Jack Franks (D-Woodstock) votes to recommend the impeachment of Illinois Gov. Rod Blagojevich to the House during an Illinois House Impeachment Committee hearing Thursday, Jan. 8, 2009, in Springfield, Ill. The committee voted unanimously to recommend impeachment putting the matter before the full house.  (AP Photo/Seth Perlman)AP - A key panel unanimously recommended impeachment for Gov. Rod Blagojevich on Thursday, setting up a vote that could make him the first governor to face such fate in Illinois' sordid political history. Blagojevich should lose his job for abusing power, mismanaging government and committing possible criminal acts, including federal allegations he tried to sell off a U.S. Senate seat, the special committee concluded.



Florida's Tim Tebow (15) throws a pass over Oklahoma's Auston English (33) during the third quarter of the BCS Championship NCAA college football game in Miami, Thursday, Jan. 8, 2009. (AP Photo/Mark Humphrey)AP - Tim Tebow gave Florida the jolt it needed to become a national champion. But all his efforts in a sloppy, choppy BCS championship game likely did little to quiet fans of Utah, Southern California and Texas, all of whom already claimed the top spot.



A sign instructs job seekers at the California Employment Development Department in Sunnyvale, Calif., Tuesday, Jan. 6, 2009. The country lost nearly 2 million jobs through November and more bad news is expected this week when the government releases data on weekly jobless claims and December unemployment. No matter how bad those numbers are, and economists expect at least another 500,000 jobs were lost last month, the pain is stretching into 2009.  (AP Photo/Marcio Jose Sanchez)AP - Trying to survive a deepening recession, employers are cutting their work forces to the bone, leaving more Americans unemployed and with dim prospects of finding a new job any time soon.



Neel Kashkari, the assistant treasury secretary in charge of the bailout program, speaks at the Brookings Institution in Washington, Thursday, Jan. 8, 2009. (AP Photo/Haraz N. Ghanbari)AP - Less than a month after its first report, a congressional panel overseeing the Treasury Department's $700 billion financial bailout is demanding more answers.



Freida Pinto backstage with the best picture award for 'Slumdog Millionaire' at the 14th Annual Critics' Choice Awards on Thursday Jan. 8, 2009 in Santa Monica, Calif. (AP Photo/Dan Steinberg)AP - The critics have spoken, and "Slumdog Millionaire" is their final answer.



Recruiter Sgt. Mario Ashe (L) and Christopher Stevens talk in the tactical operations center area of the U.S. Army Experience center at the Franklin Mills mall in Philadelphia, Pennsylvania, January 7, 2009. The U.S. Army, struggling to ensure it has enough manpower as it fights wars in Iraq and Afghanistan, is wooing young Americans with video games, Google maps and simulated attacks on enemy positions from an Apache helicopter. Departing from the recruiting environment of metal tables and uniformed soldiers in a drab military building, the Army has invested $12 million in a facility that looks like a cross between a hotel lobby and a video arcade. Picture taken January 7, 2009. (Tim Shaffer/Reuters)AP - U.S. policy to win in Afghanistan must recognize the poor nation's limitations and its neighborhood, especially its intertwined relationship with U.S. terrorism-fighting ally Pakistan, the top U.S. military commander in the region said Thursday.



Vice President Dick Cheney pauses during an interview with the Associated Press at the White House in Washington Thursday, Jan. 8, 2009. (AP Photo/Ron Edmonds)AP - Vice President Dick Cheney said Thursday that he sees no reason for President George W. Bush to pre-emptively pardon anyone at the CIA involved in harsh interrogations of suspected terrorists. "I don't have any reason to believe that anybody in the agency did anything illegal," he said.



The east side apartment building where Bernard Madoff remains under house arrest is seen Thursday, Jan. 8, 2009, in New York. Prosecutors said Thursday that investigators found 100 signed checks worth $173 million in Bernard Madoff's office desk that he was ready to send out to his closest family and friends at the time of his arrest last month. (AP Photo/ Louis Lanzano)AP - Prosecutors said Thursday that investigators found 100 signed checks worth $173 million in Bernard Madoff's office desk that he was ready to send out to his closest family and friends at the time of his arrest last month in what is alleged to be largest financial fraud in history.



Palestinian women mourn as they watch the funeral of Palestinians killed at a U.N. school, in Jabalya in the northern Gaza Strip January 7, 2009. (Mohammed Salem/Reuters)Reuters - Israel pushed ahead with its offensive in the Gaza Strip on Friday, ignoring a U.N. Security Council resolution calling for an immediate ceasefire to the 14-day-old conflict.



People taking the Long Island Foreclosure Tour arrive at a foreclosed home for sale in New Hyde Park, New York in this May 17, 2008 file photo. Citigroup could soon agree to principles that would let troubled borrowers save their homes through bankruptcy, sources familiar with the talks said on Thursday, while industry groups are easing their opposition to the plan. (Shannon Stapleton/Reuters)Reuters - Financial giant Citigroup Inc will support a proposal in Congress to rewrite U.S. bankruptcy law to help troubled mortgage borrowers avoid foreclosure, Chief Executive Vikram Pandit said on Thursday.



Reuters - A report being released on Friday alleges that the U.S. Treasury has failed to reveal its strategy for stabilizing the financial system, not answered questions asked by a government watchdog, and has done nothing to help struggling homeowners, the Wall Street Journal said.

Illinois Governor Rod Blagojevich gestures as he announces former Illinois Attorney General Roland Burris as his choice to fill the vacant U.S. Senate seat of President-elect Barack Obama during a news conference in Chicago, Illinois December 30, 2008. (Frank Polich/Reuters)Reuters - A legislative committee on Thursday recommended the impeachment of Illinois Gov. Rod Blagojevich, citing widespread abuse of power including allegations he tried to sell the U.S. Senate seat vacated by President-elect Barack Obama.



Usama al-Kini, Al Qaeda's operations chief in Pakistan, is pictured in this undated FBI Most Wanted photograph. Al-Kini, also known as Fahid Mohammed Ally Msalam, and a top aide are believed to be dead, a U.S. counterterrorism official said on January 8, 2009, in what appeared to be the latest results of a campaign targeting the militant group's leadership. Operations chief al-Kini was thought responsible for attacks, including the bombing of a Marriott hotel in Islamabad that killed 55 people in September, and an unsuccessful attempt to kill former Pakistani Prime Minister Benazir Bhutto, who was later assassinated in a separate attack, the official said. (FBI/Handout/Reuters)Reuters - Al Qaeda's operations chief in Pakistan and a top aide are believed to be dead, a U.S. counterterrorism official said on Thursday, in what appeared to be the latest results of a campaign targeting the militant group's leadership.



Reuters - Some friends of accused swindler Bernard Madoff considered him a "warm and charming" man, and one of his alleged victims praised him just before his death in 2005, Fox Business Network reported on Thursday.

A man works near a pressure gauge at a district heating plant in Skopje January 8, 2009. (Ognen Teofilovski/Reuters)Reuters - Europe on Friday looked for a swift restoration of gas supplies, after striking a deal with Moscow on monitoring gas shipments via Ukraine that have been halted by a rancorous pricing dispute with Kiev.



U.S. General David Petraeus, the commander overseeing military operations in Iraq and Afghanistan, talks during a conference in Rome December 9, 2008. (Tony Gentile/Reuters)Reuters - The United States and its allies share some interests with Iran when it comes to stabilizing Afghanistan, Army Gen. David Petraeus, head of the U.S. military's Central Command, said on Thursday.



An Israeli army tank takes position on a hill at the border between Israel and the northern Gaza Strip on January 8, 2009. Israel was under intense pressure Friday to end its two-week-old offensive in the Gaza Strip after the UN Security Council called for an immediate ceasefire as the death toll from the war rose past 760.(AFP/David Buimovitch)AFP - Israel was under intense pressure Friday to end its two-week-old offensive in the Gaza Strip after the UN Security Council called for an immediate ceasefire as the death toll from the war rose past 760.



A man carries firewood in the suburbs of Sofia, Bulgaria. Hopes for a quick resumption of Russian gas supplies to Europe were rising Friday after Russia agreed on the terms for the deployment of monitors in Ukraine.(AFP/Dimitar Dilkoff)AFP - Hopes for a quick resumption of Russian gas supplies to Europe were rising Friday after Russia agreed on the terms for the deployment of monitors in Ukraine.




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