Focus and Shoot

One of my earliest childhood memories is watching Lew Alcindor (Kareem Abdul-Jabbar) win his third Most Outstanding Player award while leading UCLA to its third straight NCAA title in 1969. Of course, March Madness? is now ingrained in our sports psyche. From the unveiling of the brackets in mid-March, to the playing of "One Shining Moment" celebrating a new national champion, the NCAA Division I Men's Basketball Championship captures our nation's attention.

Each year, the Men's Basketball Committee ranks the tournament teams on an S-Curve. The top #1 seed sits at the upper right on the "S" and the 65th rests at the bottom left, with the remaining 63 teams listed in order between them. In your industry, it might be possible to rank businesses in a similar way, and, much like players shooting free throws in the NCAA tournament, everyone on the S-Curve would have the opportunity to achieve better results by focusing on the keys to their success.

Success Handler Action: Spend a few moments thinking about your small business. In your industry, where do you rank on the S-Curve? Are you near the upper right with top performers, somewhere in the middle, or falling toward the bottom left? Now, think about the reasons you placed yourself in that position. Here are some questions to consider:

~ Do you have the personnel to make you a "top seed"?

~ Do you have the equipment to be among the best at what you do?

~ Are you coaching employees to ensure you get the most out of their talent?

~ How do your customers view your small business? Are you ranked among the elite?

~ What will it take for you to move higher up on the S-Curve?

One of the small business leaders we coach has an outstanding team, a strong product in a growth industry and a solid marketing approach. Yet, like many business owners, he is not achieving the results he expects. Put in sports terms, they have a good game plan, but their execution is coming up short.

We are currently helping them implement a strategy to reach outside their comfort level ? to think beyond what worked before and to more closely focus on what is needed today. We are also working to focus their efforts beyond the walls of their location ? to get out and spend more time with their customers and prospects.

Success Handler Action: What is it that's keeping you from reaching your goals? Is it fear of change? Lack of resources? Fatigue? Here are six steps to give your team the mindset of a winner:

1. Call some business acquaintances and ask how they motivate their employees

2. Read (or re-read) Stephen Covey's "Seven Habits of Highly Effective People"

3. Get your business plan out of the drawer and update it (think like a coach: X's and O's)

4. Candidly discuss your situation with your financial advisor

5. Take your employees out for a celebration; the best teams bond together off the field

6. Get to work one hour earlier the next two weeks and work on your business, not in it

All teams begin their seasons with the same record and same goal. The one that cuts down the net at the end worked together better than everyone else. While big state schools tend to win the most championships, smaller ones celebrate success every year in the NCAA tournament. Whether you're the biggest in your industry or the smallest, the oldest or the newest, there is opportunity to renew focus on your business and shoot your way up the S-Curve. Begin thinking and preparing like a champion, and you will achieve surprising results, much like those Cinderella Stories.

Copyright © 2004 by Success Handler, LLC. All rights reserved.

The Coach, David Handler, is the founder of Success Handler, (http://www.successhandler.com), and specializes in helping small business leaders find clarity and take action. He understands the challenges of running a business, because he's been there ? as a small business owner, franchisee, franchisor, corporate leader and trainer. Much like sports coaches, his coaching will show you how to compete on a level playing field in your industry.

In The News:

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Palestinian demonstrators use sling-shots to hurl stones at Israeli soldiers during a demonstration against Israel's military operation in Gaza, in the West Bank village of Bilin, near Ramallah,Thursday, Jan. 8, 2009. Israel resumed its Gaza offensive Wednesday after a three-hour lull to allow delivery of humanitarian aid, bombing heavily around suspected smuggling tunnels near the border with Egypt. Despite the heavy fighting, strides appeared to be being made on the diplomatic front with the U.S. throwing its weight behind a deal being brokered by France and Egypt. (AP Photo/Muhammed Muheisen)AP - The U.N. Security Council called for an immediate cease-fire in Gaza, but an intense bombardment of missiles from Israeli jets and helicopters early Friday and a barrage of Hamas rockets indicated there may be no quick end to the fighting.



In this Monday, Dec. 29, 2008 file image provided by Greenpeace, coal ash slurry left behind in a containment pond near the Tennessee Valley Authority's Kingston Fossil Plant is shown  in Harriman, Tenn., after the dyke at left broke Dec. 22, 2008. Millions of tons of toxic coal ash is piling up in power plant ponds in 32 states, a practice the federal government has long recognized as a risk to human health and the environment but has left unregulated. (AP Photo/Greeenpeace, Wade Payne)AP - Millions of tons of toxic coal ash is piling up in power plant ponds in 32 states, a practice the federal government has long recognized as a risk to human health and the environment but has left unregulated.



President-elect Barack Obama speaks about the economy at George Mason University in Fairfax, Va.,  Thursday, Jan. 8, 2009. (AP Photo/Charles Dharapak)AP - President-elect Barack Obama implored Congress on Thursday to "act boldly and act now" to fix an economy growing perilously weaker. Democratic and Republican lawmakers complained about his tax policies, letting Obama know they intend to place their own stamp on the economic recovery effort.



Florida's Tim Tebow (15) throws a pass over Oklahoma's Auston English (33) during the third quarter of the BCS Championship NCAA college football game in Miami, Thursday, Jan. 8, 2009. (AP Photo/Mark Humphrey)AP - The game defied expectations. Tim Tebow fulfilled them. He rescued No. 1 Florida, running through and throwing over No. 2 Oklahoma for a 24-14 victory Thursday night that gave the Gators their second BCS championship in three years.



Rep. Jack Franks (D-Woodstock) votes to recommend the impeachment of Illinois Gov. Rod Blagojevich to the House during an Illinois House Impeachment Committee hearing Thursday, Jan. 8, 2009, in Springfield, Ill. The committee voted unanimously to recommend impeachment putting the matter before the full house.  (AP Photo/Seth Perlman)AP - A key panel unanimously recommended impeachment for Gov. Rod Blagojevich on Thursday, setting up a vote that could make him the first governor to face such fate in Illinois' sordid political history. Blagojevich should lose his job for abusing power, mismanaging government and committing possible criminal acts, including federal allegations he tried to sell off a U.S. Senate seat, the special committee concluded.



A sign instructs job seekers at the California Employment Development Department in Sunnyvale, Calif., Tuesday, Jan. 6, 2009. The country lost nearly 2 million jobs through November and more bad news is expected this week when the government releases data on weekly jobless claims and December unemployment. No matter how bad those numbers are, and economists expect at least another 500,000 jobs were lost last month, the pain is stretching into 2009.  (AP Photo/Marcio Jose Sanchez)AP - Trying to survive a deepening recession, employers are cutting their work forces to the bone, leaving more Americans unemployed and with dim prospects of finding a new job any time soon.



Vice President Dick Cheney pauses during an interview with the Associated Press at the White House in Washington Thursday, Jan. 8, 2009. (AP Photo/Ron Edmonds)AP - Vice President Dick Cheney said Thursday that he sees no reason for President George W. Bush to pre-emptively pardon anyone at the CIA involved in harsh interrogations of suspected terrorists. "I don't have any reason to believe that anybody in the agency did anything illegal," he said.



Freida Pinto backstage with the best picture award for 'Slumdog Millionaire' at the 14th Annual Critics' Choice Awards on Thursday Jan. 8, 2009 in Santa Monica, Calif. (AP Photo/Dan Steinberg)AP - The critics have spoken, and "Slumdog Millionaire" is their final answer.



President-elect Barack Obama makes remarks on the nations economy, Thursday, Jan. 8, 2009, at George Mason University in Fairfax, Va. (AP Photo/Lawrence Jackson)AP - President-elect Barack Obama's proposed tax cuts ran into opposition Thursday from senators in his own party who said they wouldn't do much to stimulate the economy or create jobs. Senators from both parties agreed that Congress should do something to stimulate the economy. But Democratic senators emerging from a private meeting of the Senate Finance Committee criticized business and individual tax cuts in Obama's stimulus plan.



Neel Kashkari, the assistant treasury secretary in charge of the bailout program, speaks at the Brookings Institution in Washington, Thursday, Jan. 8, 2009. (AP Photo/Haraz N. Ghanbari)AP - Less than a month after its first report, a congressional panel overseeing the Treasury Department's $700 billion financial bailout is demanding more answers.



Israelis take cover before a rocket fired by Palestinians in Gaza lands in Beersheba, after they attended the funeral of Israeli soldier Alex Mashavisky, January 7, 2009. (Eric Gaillard/Reuters)Reuters - Israel pushed ahead with its offensive in the Gaza Strip on Friday, ignoring a U.N. Security Council resolution calling for an immediate ceasefire in the 14-day-old conflict.



Jaclyn Holt (R) fills out an application form at a job fair organized by the New Hampshire Employment Security agency in Salem, New Hampshire December 17, 2008. (Brian Snyder/Reuters)Reuters - U.S. employers probably cut the most jobs in at least 34 years last month as the global economic crisis gathered pace and moves by policy makers took time to filter through to struggling companies.



Reuters - A report being released on Friday alleges that the U.S. Treasury has failed to reveal its strategy for stabilizing the financial system, not answered questions asked by a government watchdog, and has done nothing to help struggling homeowners, the Wall Street Journal said.

A man works near a pressure gauge at a district heating plant in Skopje January 8, 2009. (Ognen Teofilovski/Reuters)Reuters - Europe sought a swift restoration of gas supplies on Friday after striking a deal with Moscow on monitoring gas shipments via Ukraine that have been halted by a pricing dispute with Kiev.



People taking the Long Island Foreclosure Tour arrive at a foreclosed home for sale in New Hyde Park, New York in this May 17, 2008 file photo. Citigroup could soon agree to principles that would let troubled borrowers save their homes through bankruptcy, sources familiar with the talks said on Thursday, while industry groups are easing their opposition to the plan. (Shannon Stapleton/Reuters)Reuters - Financial giant Citigroup Inc will support a proposal in Congress to rewrite U.S. bankruptcy law to help troubled mortgage borrowers avoid foreclosure, Chief Executive Vikram Pandit said on Thursday.



Illinois Governor Rod Blagojevich gestures as he announces former Illinois Attorney General Roland Burris as his choice to fill the vacant U.S. Senate seat of President-elect Barack Obama during a news conference in Chicago, Illinois December 30, 2008. (Frank Polich/Reuters)Reuters - A legislative committee on Thursday recommended the impeachment of Illinois Gov. Rod Blagojevich, citing widespread abuse of power including allegations he tried to sell the U.S. Senate seat vacated by President-elect Barack Obama.



Timothy Geithner (R), pictured in Chicago, November 24, 2008. (Jeff Haynes/Reuters)Reuters - President-elect Barack Obama's economic team is urgently overhauling the $700 billion financial rescue package to broaden its scope beyond Wall Street, The Washington Post reported on Friday.



Usama al-Kini, Al Qaeda's operations chief in Pakistan, is pictured in this undated FBI Most Wanted photograph. Al-Kini, also known as Fahid Mohammed Ally Msalam, and a top aide are believed to be dead, a U.S. counterterrorism official said on January 8, 2009, in what appeared to be the latest results of a campaign targeting the militant group's leadership. Operations chief al-Kini was thought responsible for attacks, including the bombing of a Marriott hotel in Islamabad that killed 55 people in September, and an unsuccessful attempt to kill former Pakistani Prime Minister Benazir Bhutto, who was later assassinated in a separate attack, the official said. (FBI/Handout/Reuters)Reuters - Al Qaeda's operations chief in Pakistan and a top aide are believed to be dead, a U.S. counterterrorism official said on Thursday, in what appeared to be the latest results of a campaign targeting the militant group's leadership.



An Israeli army tank takes position on a hill at the border between Israel and the northern Gaza Strip on January 8, 2009. Israel was under intense pressure Friday to end its two-week-old offensive in the Gaza Strip after the UN Security Council called for an immediate ceasefire as the death toll from the war rose past 760.(AFP/David Buimovitch)AFP - Israel carried out new deadly air raids on the Gaza Strip on Friday as the UN Security Council called for an immediate ceasefire to end the two-week-old conflict in the Palestinian enclave.



A man carries firewood in the suburbs of Sofia, Bulgaria. European states deprived of Russian gas amid freezing weather were Friday hoping for a resumption of deliveries after the European Union claimed a breakthrough in the crisis between Moscow and Kiev.(AFP/Dimitar Dilkoff)AFP - European states deprived of Russian gas amid freezing weather were Friday hoping for a resumption of deliveries after the European Union claimed a breakthrough in the crisis between Moscow and Kiev.




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