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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it was most needed.... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas gathered from marketing... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. To... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to 199 of my... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1. Defensive plays. Client... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of these holes until... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same author,different title and... Read More

Large One?

Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go.In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth is, it comes... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect the way people... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps people "coming back... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too... Read More

In The News:

Yahoo! News: Top Stories

Obama tells huge Dem crowd he'll fix Washington (AP)

AP - Surrounded by an enormous, adoring crowd, Barack Obama promised a clean break from the "broken politics in Washington and the failed policies of George W. Bush" Thursday night as he embarked on the final lap of his audacious bid to become the nation's first black president.

More than 84,000 attend Obama speech (AP)

AP - More than 84,000 people have jammed into Invesco Field at Mile High stadium to hear Barack Obama's historic acceptance speech, city officials say.

As Gustav nears, Gulf Coast puts faith in planning (AP)

AP - With Gustav approaching hurricane strength and showing no signs of veering off a track to slam into the Gulf Coast, authorities across the region began laying the groundwork Thursday to get the sick, elderly and poor away from the shoreline.

Probe reveals oxygen tank burst on Qantas flight (AP)

AP - An oxygen tank exploded and blew a car-sized hole in a Qantas jet last month, air safety officials said Friday, but investigators appear to be no closer to figuring out why.

Jury acquits former Marine in killing of detainees (AP)

AP - A former Marine accused of killing unarmed Iraqi detainees was acquitted of voluntary manslaughter Thursday in a first-of-its-kind federal trial that ended with some of the jurors shaking hands and hugging the defendant and his sobbing mother.

Dell 2Q profit drops 17 percent and stock plunges (AP)

AP - Slashing computer prices helped Dell Inc. boost sales in its fiscal second quarter, but the No. 2 PC maker's bottom line took a hit when efforts to cut costs failed to make up the difference.

David Duchovny in rehab for sex addiction (AP)

AP - David Duchovny has entered a rehabilitation facility for sex addiction. In a statement released Thursday by his lawyer, Stanton Stein, the actor said he did so voluntarily, adding: "I ask for respect and privacy for my wife and children as we deal with this situation as a family."

Tourists, residents flee as Gustav swamps Jamaica (AP)

AP - The spinning core of Gustav bore down on southern Jamaica on Thursday after leaving 67 people dead in Hispaniola. Texas and Louisiana put their national guards on standby, and New Orleans said a mandatory evacuation might be necessary.

Disposable diaper breaks fall, saves child's life (AP)

AP - A disposable diaper has saved the life of an 18-month-old boy, breaking his fall from a third-floor apartment window, officials said Thursday.

Top-seeded Ivanovic loses in huge upset at US Open (AP)

AP - Even for the mathematics major from Clemson, it just didn't add up: How could someone who recently struggled so badly she wanted to quit tennis stay on the court with the No. 1 player in the world?

Obama vows to erase Bush-McCain legacy (Reuters)

Reuters - Barack Obama launched an assault on Republican presidential rival John McCain on Thursday with a promise to reverse the economic failures of the past eight years and restore America's reputation in the world.

Gustav kills nearly 70 in Caribbean, aims at U.S. (Reuters)

Reuters - Tropical Storm Gustav was blamed on Thursday for at least 68 deaths in the Caribbean and U.S. forecasters said it could hit New Orleans and Gulf of Mexico oil fields as a potentially powerful hurricane next week.

Russia faces diplomatic isolation on Georgia (Reuters)

Reuters - Russia faced diplomatic isolation over its military action against Georgia on Thursday, with its Asian allies failing to offer support and France saying EU leaders were considering sanctions.

Lehman looking at cutting some 1,200 jobs: source (Reuters)

Reuters - Lehman Brothers Holdings Inc is looking at cutting some 1,200 jobs in its latest round of cost cutting, a person familiar with the matter said, as weak financial markets spur layoffs across Wall Street.

Thai police confront protesters in PM's compound (Reuters)

Reuters - Hundreds of Thai riot police climbed into the occupied compound of the prime minister's office on Friday to deliver a court order for the eviction of protesters trying to overthrow the government.

Salmonella outbreak over: CDC (Reuters)

Reuters - An outbreak of an unusual strain of Salmonella that sickened more than 1,400 people and put 286 in the hospital appears to be over in the United States, federal health officials said on Thursday.

Top U.S. and Pakistan military officials talk strategy (Reuters)

Reuters - Top U.S. and Pakistani military officials met this week on a U.S. aircraft carrier in the Indian Ocean to discuss the presence of militant safe havens in Pakistan and their role in Afghan violence, officials said on Thursday.

Court upholds dismissal of charges in KPMG case (Reuters)

Reuters - A U.S. appeals court has upheld the dismissal of criminal charges against 13 former executives at KPMG, saying prosecutors violated the defendants' rights by pressuring the accounting firm not to pay their legal bills.

America stands at 'defining moment' : Obama (AFP)

AFP - Barack Obama will Thursday tell Americans their country faces a "defining moment" at home and vow to keep them safe from foreign threats in a dazzling finale to the Democratic convention.

Putin assails US over Georgia conflict (AFP)

AFP - Russian Prime Minister Vladimir Putin accused Washington on Thursday of manufacturing the Georgia conflict as tensions mounted with the United States threatening to scrap a nuclear deal in protest at Moscow's actions.

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