10 Steps to a Great Newsletter

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10 Steps to a Great Newsletter

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.

1) Define Your Audience -- Who are you publishing for? Clients (customers) ? present, past and prospective? Employees? Your audience will define your content.

2) Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve.

3) Plan Content -- What interests your audience? Build your newsletter around whatever that is. Plan content at least half a year at a time. You can make changes along the way.

4) Establish a Budget -- Newsletters can be cost effective, but they're not FREE. When you set a budget, consider start-up as well as ongoing, per-issue costs.

5) Decide On a Schedule -- Like any new habit it takes time to establish a pattern for a newsletter. But DO establish a pattern. Your reward will be consistent readership.

6) Select a Name -- Your "baby" needs a name. Choose something simple and relevant.

7) Develop a Design -- Determine format and length. Then select a simple design ? and stick with it.

8) Assign the Task of Writing -- Designate a good writer, editor and proofreader ? people who'll respect your deadlines and tone.

9) Build Your Audience With Promotion -- There are lots of ways to build internal or external readership. Use them.

10)Keep It Going -- Plan ahead. Maintain your schedule. Be disciplined.

Don't be afraid to call in help if you need it. Once you start the newsletter habit, it's important to stick with it.

About The Author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly newsletter, Communique, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com).

In The News:

Yahoo! News: Top Stories

UN Security Council calls for Gaza cease-fire (AP)

AP - The U.N. Security Council has approved a resolution calling for an immediate and durable cease-fire between Hamas militants and Israeli forces now fighting in the Gaza Strip. Thursday night's vote was 14-0 with the United States abstaining.

Key panel recommends impeaching Ill. governor (AP)

AP - A key panel unanimously recommended impeachment for Gov. Rod Blagojevich on Thursday, setting up a vote that could make him the first governor to face such fate in Illinois' sordid political history. Blagojevich should lose his job for abusing power, mismanaging government and committing possible criminal acts, including federal allegations he tried to sell off a U.S. Senate seat, the special committee concluded.

Democrats criticize Obama's proposed tax cuts (AP)

AP - President-elect Barack Obama's proposed tax cuts ran into opposition Thursday from senators in his own party who said they wouldn't do much to stimulate the economy or create jobs. Senators from both parties agreed that Congress should do something to stimulate the economy. But Democratic senators emerging from a private meeting of the Senate Finance Committee criticized business and individual tax cuts in Obama's stimulus plan.

Calif. court rejects lawsuit against tax increases (AP)

AP - A California appeals court has tossed out a lawsuit filed by anti-tax groups that sought to block a package of tax increases passed by Democrats in the state Legislature.

Madoff 'victims' do math, realize they profited (AP)

AP - The many Bernard Madoff investors who withdrew money from their accounts over the years are now wrestling with an ethical and legal quandary. What they thought were profits was likely money stolen from other clients in what prosecutors are calling the largest Ponzi scheme in history. Now, they are confronting the possibility they may have to pay some of it back.

Fatal police shooting sparks violent protests (AP)

AP - In grainy cell-phone videos played over and over on the Internet, police officers force an unarmed black man to the ground and hold him face-down on a crowded train platform. Suddenly one of the officers draws his gun and fatally shoots the man in the back Â— then looks up.

Petraeus: Afghan, Pakistan problems are really one (AP)

AP - U.S. policy to win in Afghanistan must recognize the poor nation's limitations and its neighborhood, especially its intertwined relationship with U.S. terrorism-fighting ally Pakistan, the top U.S. military commander in the region said Thursday.

Catholics targeted by NY man in $17M Ponzi scheme (AP)

AP - An 82-year-old businessman was charged Thursday with running a Ponzi scheme that took in at least $17 million from a clientele gleaned largely through ads in Catholic newspapers.

Man accused of building meth lab in funeral home (AP)

AP - A funeral home might be a place for eternal rest, but police say an Arkansas man saw an opportunity to build a methamphetamine lab undisturbed by the living. There was just one problem Â— the funeral home was across the street from the sheriff's office.

Florida, Oklahoma stalled 0-0 after 1 qtr. in BCS (AP)

AP - Two Heisman Trophy-winning quarterbacks couldn't produce a point in the first quarter of the BCS championship game. Tim Tebow and No. 1 Florida and Sam Bradford and No. 2 Oklahoma were scoreless after the first 15 minutes at Dolphin Stadium on Thursday night.

Israel faces criticism as Gaza toll hits 765 (Reuters)

Reuters - Recovery teams ventured into battlegrounds of the Gaza Strip on Thursday to gather bodies from the rubble, and Hamas officials said the Palestinian death toll in Israel's 13-day-old offensive had risen to 765.

Obama pushes stimulus, warns on recession (Reuters)

Reuters - President-elect Barack Obama warned on Thursday the U.S. economy could stay mired in recession for years without bold action and he urged lawmakers to work day and night to pass a massive stimulus plan.

Citi backs measure to help avoid foreclosures (Reuters)

Reuters - Financial giant Citigroup Inc will support a proposal in Congress to rewrite U.S. bankruptcy law to help troubled mortgage borrowers avoid foreclosure, Chief Executive Vikram Pandit said on Thursday.

Illinois panel recommends governor's impeachment (Reuters)

Reuters - A legislative committee on Thursday recommended the impeachment of Illinois Gov. Rod Blagojevich, citing widespread abuse of power including allegations he tried to sell the U.S. Senate seat vacated by President-elect Barack Obama.

U.S., Iran share interests in Afghanistan: Petraeus (Reuters)

Reuters - The United States and its allies share some interests with Iran when it comes to stabilizing Afghanistan, Army Gen. David Petraeus, head of the U.S. military's Central Command, said on Thursday.

Madoff had $173 million in checks ready, U.S. says (Reuters)

Reuters - Accused swindler Bernard Madoff had signed checks totaling more than $173 million in his office desk ready to be sent out before his arrest, U.S. prosecutors said in court papers on Thursday asking a judge to jail him.

Obama names Virginia gov as Democratic Party head (Reuters)

Reuters - President-elect Barack Obama named Tim Kaine as head of the Democratic Party on Thursday, rewarding an early supporter with a high-profile political post even as he continues to serve as Virginia governor.

Wal-Mart and other U.S. retailers warn after dismal holiday (Reuters)

Reuters - Wal-Mart Stores Inc and other top U.S. retailers delivered disappointing December same-store sales and profit warnings on Thursday, sparking fresh recession concerns that hit stock and currency markets.

Security Council calls for immediate truce in Gaza (AFP)

AFP - The UN Security Council voted to call for an "immediate, durable" ceasefire in the Gaza Strip leading to the "full withdrawal" of Israeli forces, but the United States abstained.

Progress in resolving gas row as Russia agrees to monitors (AFP)

AFP - Hopes for a quick resumption of Russian gas supplies to Europe were rising Friday after Russia agreed on the terms for the deployment of monitors in Ukraine.

10 Steps to a Great Newsletter

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