Make More Sells With Colors

How Colors Effect Our Emotions?

One of the most interesting things to me is how colors effect the way we think and feel. They effect us whether we are aware of it or not. Some colors effect us more then others but they all have their own individual properties that effect the way people feel.

All colors don't effect all people in the same ways, however, there have been extensive studies done that show how colors effect the majority of people in the same ways. As with all rules, there are exceptions, but to ignore the power of colors would be to ignore an essential element of a good website design.

Another extremely important element to colors is not only the properties or emotions each color conjures up in each of us, but also how combinations of colors make people feel. And to further complicate your perfect color selection you also have to be concerned with the fact that people have to be able to read your content or the most beautiful color in the world will be for nothing. No matter how important the content on your site may be to someone, if they can't read it due to bad color selection they will leave in search of another site to serve their needs.

Here are only a few colors and what emotions have been shown to be raised with each.

Green jealousy, good luck, and harmony
Blue calming, peaceful and builds trust
Red color of action, anger, Love, impulse and impatient
Purple nobility, spirituality and creativity, passion
White pure color, innocent and clean
Black serious, mysterious, mournful and lifeless
Yellow happy, cheerful and joy
Orange positive, enthusiastic and warmth

People believe you can even see colors in music, one thing is for sure though, colors cause a physical and emotional reaction in each of us. Colors can cause headaches, sickness, relaxation, pleasure, tension, passion, peacefulness or irritation.

There are literally hundreds of sites dedicated to the research and insight into colors and the reactions they cause in the people viewing them. We'd suggest that you do as much research into this area of your website as you can stand as in the long run it will pay off in sales or return visits to your site.

Janeth Duque Website Design

In The News:

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(L-R) UAW President Ron Gettelfinger, Chairman and CEO of General Motors Richard Wagoner and Chairman and CEO of Chrysler LLC Robert Nardelli wait to testify on November 19, 2008 on Capitol Hill in Washington, DC. Chastened executives from the Big Three US carmakers will return to Washington this week in a bid to convince lawmakers that their companies are worth saving.(AFP/File/Tim Sloan)AP - Ford Motor Co. will tell Congress that it plans to return to a pretax profit or break even in 2011 when its CEO appears before two legislative committees this week.



Traders work on the floor of the New York Stock Exchange, Tuesday Dec. 2, 2008. (AP Photo/Richard Drew)AP - A stock market reassured by Ford Motor Co.'s assessment of its financial health bounced back Tuesday, regaining some of the ground lost in the previous session's huge drop. The Dow Jones industrials rose 180 points, regaining more than a quarter of Monday's nearly 680-point plunge.



Croatian Prime Minister Ivo Sanader speaks to reporters in this file photo taken in Zagreb on February 11, 2008. Thousands of Croats have joined Facebook groups criticizing Sanader and calling for anti-government protests, after he banned Christmas parties and presents, citing the global financial crisis.  REUTERS/Nikola Solic (CROATIA)AP - Walloped by the recession, automakers' U.S. sales are plummeting as hard-to-get credit, job losses and other stresses make many Americans wary of taking on big-ticket financial commitments.



An anti-goverment protester reacts to the news that Prime Minister Somchai Wongsawat's ruling People's Power Party must disband at Suvarnabhumi Airport Tuesday, Dec. 2, 2008 in Bangkok Thailand. Somchai says he has accepted a court ruling to step down because of electoral fraud committed by his political party. (AP Photo/Ed Wray)AP - Thailand's prime minister was ousted Tuesday after weeks of protests closed the capital's airports, stranding 300,000 travelers. Protesters promised to lift their siege, and international flights were expected to resume Friday.



In this Jan. 8, 2007 file photo, Saddam Hussein's cousin Ali Hassan al-Majid, known as 'Chemical Ali,' for his alleged use of chemical weapons against Iraqi Kurds, listens to prosecution evidence during the Operation Anfal trial, in Baghdad, Iraq. A special Iraqi court has sentenced Saddam Hussein's cousin, known as 'Chemical Ali,' to death for his role in the 1991 suppression of a Shiite uprising Tuesday, Dec, 2, 2008. Ali Hassan al-Majid already faces death by hanging after being convicted last year for his role in the killing of tens of thousands of Kurds in a crackdown in the late 1980s. But that execution has been delayed by legal wrangling.  (AP Photo/Darko Vojinovic, Pool)AP - A special Iraqi court sentenced Saddam Hussein's notorious cousin, "Chemical Ali" Hassan al-Majid, to death Tuesday after convicting him of crimes against humanity for his part in crushing the 1991 Shiite uprising in southern Iraq.



President-elect Barack Obama, center, leaves a local gym following his morning workout Tuesday, Dec. 2, 2008 in Philadelphia, Pa. Walking out with him are members of the Secret Service. (AP Photo/Pablo Martinez Monsivais)AP - President-elect Barack Obama pledged quick work Tuesday on an economic recovery plan to include tax cuts and increased federal spending, and told the nation's governors he wants their advice in designing a package to help their hardhit states.



Mumbai residents sit near the boat landing behind the Taj Mahal Hotel in Mumbai which was open again after attacks in had closed off the area in recent days Tuesday, Dec. 2, 2008. India picked up intelligence in recent months that terrorists were plotting attacks against Mumbai targets, an official said Tuesday, as the government demanded that Islamabad hand over suspected terrorists believed living in Pakistan. (AP Photo/David Guttenfelder)AP - India picked up intelligence in recent months that Pakistan-based terrorists were plotting attacks against Mumbai targets, an official said Tuesday, as the government demanded that Islamabad hand over suspected terrorists believed living in Pakistan.



Karolinska Institute student Andrew Ketterer, left, faces a mannequin in 'body-swap' illusion test, a method whereby people can experience the illusion that either a mannequin or another person's body is their own body Monday Dec. 1, 2008 in Stockholm. In a study presented Tuesday, neuroscientists at Stockholm's renowned Karolinska Institute show how they got volunteers wearing virtual reality goggles to experience the illusion of swapping bodies with a mannequin and a real person. (AP Photo/Niklas Larsson)AP - Shaking hands with yourself is an amusing out-of-body experience. The illusion of having your stomach slashed with a kitchen knife, not so much.



Pop star Britney Spears leaves Fountain Studios in Wembley, London, after her X Factor performance on Saturday November 29, 2008. (AP Photo/PA, Carl Court)AP - She did it again: Britney Spears was the most popular search term on Yahoo for the fourth year in a row — her seventh time topping the list.



New York Giants' Plaxico Burress, right, arrives at Manhattan Supreme Court for arraignment with an unidentified man Monday, Dec. 1, 2008, in New York. Burress accidentally shot himself at a Manhattan nightclub Friday evening and was treated at New York-Presbyterian Hospital/Weill Cornell Medical Center. He was released Saturday. (AP Photo/David Karp)AP - Plaxico Burress arrived at Giants Stadium on Tuesday, one day after the star receiver was charged with illegal gun possession.



An anti-government demonstrator chases after a suspected pro-government supporter in Bangkok's Suvarnabhumi Airport on December 1, 2008. (Kerek Wongsa =/Reuters)Reuters - Thai Prime Minister Somchai Wongsawat was banned from politics for five years and his party disbanded on Tuesday, spurring jubilant anti-government protesters to end their blockades of Bangkok's airports.



Incumbent Senator Saxby Chambliss reacts as Alaska Governor Sarah Palin addresses the crowd during a rally in Duluth, Georgia December 1, 2008. (Tami Chappell/Reuters)Reuters - The U.S. state of Georgia votes in a run-off election for U.S. Senate on Tuesday that will help decide whether Democrats gain a big enough majority in the chamber to ram through legislation virtually at will.



New trucks are displayed for sale at a Ford dealership in Encinitas, California in this November 11, 2008 file photo. (Mike Blake/Reuters)Reuters - Ford Motor Co said on Tuesday it expects to break even or be profitable in 2011 and seeks access to up to $9 billion of government bridge loans to support its restructuring.



Poland's Finance Minister Jan Vincent Rostowski (L) chats with Britain's Chancellor Alistair Darling at a European Finance Ministers council meeting in Brussels, December 2, 2008. (Sebastien Pirlet/Reuters)Reuters - U.S. automakers rushed to submit restructuring plans to secure government aid on Tuesday while European ministers and Japan took steps to pump credit into the economy.



David Roseboro fills up his pickup truck at a gas station in Charlotte, North Carolina September 29, 2008. (Chris Keane/Reuters)Reuters - Oil fell below $49 a barrel on Tuesday, after reversing early losses in response to a rally in U.S. and European shares.



A member of the Jewish community cries during a condolence prayer meeting in a Synagogue for those killed by armed militants in 'Nariman House' in Mumbai, December 1, 2008. (Arko Datta/Reuters)Reuters - India demanded Pakistan hand over 20 of its most wanted fugitives as a sign of good faith, while both sides on Tuesday tried to cool tensions over the Mumbai attacks before a visit by Washington's top diplomat.



Reuters - Two U.S. soldiers serving in Afghanistan have been charged with the abuse of Afghan detainees, the U.S. military said Tuesday.

A Seattle police officer helps a person injured after a mock nuclear 'dirty bomb' explosion in a 2003 terrorism response exercise. (Robert Sorbo/Reuters)Reuters - The chances of a terror attack on a major city somewhere in the world using weapons of mass destruction are better than even, according to a task force mandated by the U.S. Congress, The Washington Post reported in its Tuesday edition.



An anti-government protester was killed and 22 wounded in a grenade attack at Don Mueang airport in Bangkok. Thai anti-government activists have agreed to end protests that have paralysed Bangkok's airports, after a court stripped Prime Minister Somchai Wongsawat of his post and outlawed the ruling party.(AFP/Str)AFP - Thai anti-government activists on Tuesday agreed to end protests that have paralysed Bangkok's airports, after a court stripped Prime Minister Somchai Wongsawat of his post and outlawed the ruling party.



Pakistan Foreign Minister Shah Mehmood Qureshi has said that Islamabad has suggested setting up a AFP - Pakistan offered on Tuesday to work hand-in-hand with India to track down those responsible for the Mumbai attacks but declined to respond immediately to a demand that it hand over 20 terrorist suspects.




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