Negotiating Tactics: Don?t Let ?Good Guy ? Bad Guy? Control the Sales Negotiation

Home
>
Negotiation
>
Negotiating Tactics: Don?t Let ?Good Guy ? Bad Guy? Control the Sales Negotiation

Negotiating Tactics: Don?t Let ?Good Guy ? Bad Guy? Control the Sales Negotiation

Counter one of the classic negotiating gambits by addressing it directly.

You've assembled a brilliant sales proposal for a new client and when you arrive to the meeting to hammer out the final details, you suddenly find yourself sitting across the table negotiating with two people. One is a person with whom you've had contact during the sales process; the other is new ? a purchasing agent.

The former is characteristically warm, gracious, and quite friendly to your proposal. The latter is hard-nosed, aloof, and completely opposed to nearly every one of your positions. They are playing the classic negotiating tactic of 'good guy ? bad guy.'

In the audiobook, "Sound Advice on Negotiating Skills," author Roger Dawson says that when buyers use good guy ? bad guy, they are counting on the salesperson being drawn to the good guy. Psychologically, the salesperson wants to please him or her by making concessions.

The solution, says Dawson ? a renowned speaker and author of the book, "Secrets of Power Negotiating" ? is to "counter their tactic by letting them know that you realize what they're doing. It's such as well known negotiating tactic that when you say to them, 'Oh come on, you're not going to play good guy, bad guy with me, are you?' they become embarrassed they were caught and will back off."

Roger Dawson offers negotiating skills advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

In The News:

Yahoo! News: Top Stories

UAW to renegotiate labor terms, suspend jobs bank (AP)

AP - The United Auto Workers said Wednesday it is willing to change its contracts with U.S. automakers and accept delayed payments of billions of dollars to a union-run health care trust to do its part to help the struggling companies secure $34 billion in government loans.

Obama: Financial bailout must help homeowners, too (AP)

AP - President-elect Barack Obama signaled a clear desire Wednesday to use a significant portion of $700 billion in financial bailout funds to stanch foreclosures by helping struggling homeowners with their mortgages. "The deteriorating assets in the financial markets are rooted in the deterioration of people being able to pay their mortgages and stay in their homes," he said.

Bombs found in Mumbai train station a week later (AP)

AP - Police searching a mound of baggage abandoned amid the carnage of the attack on Mumbai's main train station found two bombs Wednesday nearly a week after they were left there by gunmen in a stunning new example of the botched security that has become a major issue in India since the three-day siege.

Jeb Bush's bid for Senate could clear GOP field (AP)

AP - Still popular in Florida, former Gov. Jeb Bush said Wednesday that he's interested in the seat Sen. Mel Martinez is giving up, and the field of possible candidates could quickly narrow to make way for the president's younger brother.

Cruise passengers describe 'cheeky' pirate attack (AP)

AP - Ordered to get inside and stay down, Oregon tourist Clyde Thornburg heard the pirates' rifle shots hit the side of the luxury cruise liner "Pop! Pop! Pop!" then felt the ship speed up to escape.

Police arrest aunt in Calif. shackled teen case (AP)

AP - The aunt and one-time guardian of an emaciated and shackled 17-year-old has been arrested, as police tried to determine how she knew the couple accused of holding the teen against his will for nearly a year.

Scientists ask: Is technology rewiring our brains? (AP)

AP - What does a teenage brain on Google look like? Do all those hours spent online rewire the circuitry? Could these kids even relate better to emoticons than to real people? These sound like concerns from worried parents. But they're coming from brain scientists.

Bond denied for suspect in Hudson family killings (AP)

AP - A prosecutor alleged Wednesday that Jennifer Hudson's brother-in-law killed three family members because he was angry his estranged wife the singer's sister was dating another man.

The one that didn't get away yields long-lost ring (AP)

AP - The one that didn't get away held an unlikely surprise for a Texas man. The blue-stoned class ring of Joe Richardson, engraved with his name, turned up inside an 8-pound bass 21 years after he lost it while fishing on Lake Sam Rayburn.

Red Sox give AL MVP Pedroia a 6-year, $40.5M deal (AP)

AP - Dustin Pedroia has a Rookie of the Year award, an MVP, a Gold Glove and Silver Slugger and, of course, a World Series ring.

Obama says automakers' plan is "more serious" (Reuters)

Reuters - President-elect Barack Obama said on Wednesday struggling automakers have put forward a "more serious" restructuring proposal to Congress but withheld judgment on the plans until hearings are held.

Recession fears deepen, rate cuts on horizon (Reuters)

Reuters - Record declines in the vast U.S. and European service sectors and more grim U.S. employment news on Wednesday sparked fear of an economic "free fall," setting up another round of aggressive interest rate cuts.

Rice pushes Pakistan, seeks to curb India response (Reuters)

Reuters - U.S. Secretary of State Condoleezza Rice pressed Pakistan to cooperate fully in the probe into the Mumbai attacks but she also warned India against any action that could stoke regional conflict.

All options on table as Congress reviews autos bailout (Reuters)

Reuters - All options were on the table on Wednesday as congressional committees scrutinized auto company restructuring proposals and an urgent appeal for $34 billion in aid ahead of make-or-break hearings.

Senate Democrats will pack plenty of muscle (Reuters)

Reuters - Senate Democrats will be able to do plenty over the next two years -- despite falling just short of their goal of winning a majority big enough to end Republican procedural roadblocks.

Paulson said weighing bailout's next $350 billion (Reuters)

Reuters - Treasury Secretary Henry Paulson is weighing whether to ask Congress for the remaining $350 billion of the financial bailout fund, with White House aides approaching President-elect Barack Obama's transition team about the idea, an Obama aide said on Wednesday.

Ex-WorldCom chief Ebbers seeks clemency from Bush (Reuters)

Reuters - Imprisoned former WorldCom Inc chief Bernard Ebbers has joined the list of high-profile corporate defendants petitioning for clemency in the final days of President George W. Bush's term in office.

U.S.-led coalition in Iraq dwindles as allies leave (Reuters)

Reuters - A string of departures by the U.S. military's allies in Iraq is turning into an exodus as violence subsides and the end of a U.N. mandate permitting their deployment to the country approaches.

India warns all options open with Pakistan after Mumbai attacks (AFP)

AFP - India on Wednesday warned that all options were open in dealing with Pakistan after last week's attacks on Mumbai, as the United States pressured Islamabad to show urgent cooperation with the probe.

Riot police break up Zimbabwe protests as cholera deaths mount (AFP)

AFP - Baton-wielding riot police broke up protests in Harare and detained dozens Wednesday, as the death toll of a cholera epidemic neared 600 in Zimbabwe's worsening health and economic crises.

Negotiating Tactics: Don?t Let ?Good Guy ? Bad Guy? Control the Sales Negotiation

Negotiation Negotiation