How to Succeed in MLM Without Really Trying

Home
>
Network Marketing
>
How to Succeed in MLM Without Really Trying

How to Succeed in MLM Without Really Trying

How do you succeed in MLM without really trying?... you can't!

But now that I have your attention, here are some ideas that will make the business building process far easier then most people experience.

There are many reasons why people find MLM difficult, there are two, however, that stand out above the rest:

1. They use an "inbound" recruiting methodology
2. They recruit the wrong people

Let's take a look at number 1; "inbound" recruiting methodology:

Most people try to recruit by focusing on the exact wrong information. The typical approach is to throw enough information at the prospect (company, compensation plan, products etc) that, hopefully the prospect will find something that he likes and join the business. The problem with this approach is?well?it doesn't work! At least not often enough for most people to build a solid business.

I call this "inbound" methodology because it's all about trying to recruit people for the sole reason of building YOUR business?it's about your gain, not theirs.

I have had countless people try to "recruit" me by trying to impress me with their wonderful company, revolutionary compensation plan or cutting edge product, but no one has yet to ask me a single question about my needs, wants or "don't-wants." No one has asked me any questions that identify weather or not I might be interested in looking at making as change.

An outbound process is when we identify true prospects by trying to help those who have an unwanted condition in their lives which could be solved by their participation in our business.

People will not migrate towards change unless they require change. So, step number one is to identify the unwanted condition or the needs, wants and "don't-wants" then offer the prospect the opportunity to explore a solution for THEIR reasons?not yours. See the difference?

If you are struggling in MLM, it could be because you are trying to recruit people for the wrong reason, thus, using the exact wrong approach and as a result of all that, recruiting the wrong people.

This brings us to point number 2; recruiting the wrong people:

Identify people who have a requirement for change first; people who have expressed through conversation some unwanted condition that might prompt them into action. Even then, you need to further qualify them as a prospect before your spout off about your company, your products or your awesome compensation plan.

The people you should be looking for are people who have a specific set of qualities. The ideal type of people who make the best business building partners are those people who?

1. have a desire for change,

2. are people oriented type individuals,

3. are influential, in as much as they commend respect from the people in their lives and have an impact on the lives of others,

4. are involved in service clubs, networking business clubs, or active in the community; they understand the concept of networking as part of a legitimate business model,

5. are financially able to invest in their business in order to facilitate growth.

The more of these characteristics an individual possesses, the more likely they will be to actually succeed in network marketing. Once you have qualified your prospect using these criteria and determined that they posses enough of these characteristics to be considered a good prospect, only then should we begin the process of trying to help them solve their unwanted condition by inviting them to explore a solution.

Be an outbound networker, and watch your income grow.

Steve Lowell is president of SJ Lowell Inc. in Ottawa, Ontario Canada; a business consulting firm and founder of The MLM Executive Round Table at http://www.MLMRoundTable.com. Evaluate Steve's marketing strategy for yourself at http://www.PostCardFromSteve.com

In The News:

Yahoo! News: Top Stories

UAW to renegotiate labor terms, suspend jobs bank (AP)

AP - The United Auto Workers said Wednesday it is willing to change its contracts with U.S. automakers and accept delayed payments of billions of dollars to a union-run health care trust to do its part to help the struggling companies secure $34 billion in government loans.

Bombs found in Mumbai train station a week later (AP)

AP - Police searching a mound of baggage abandoned amid the carnage of the attack on Mumbai's main train station found two bombs Wednesday nearly a week after they were left there by gunmen in a stunning new example of the botched security that has become a major issue in India since the three-day siege.

Palin files late disclosure for free 2007 trips (AP)

AP - Gov. Sarah Palin has added to her financial disclosure forms two free trips that she took nearly two years ago but failed to report. Palin, who was Republican presidential candidate John McCain's running mate, made the disclosures last month, but after Election Day when she and McCain lost to Barack Obama and Joe Biden. The trips were first revealed in a story by The Associated Press in October.

Conservatives form rival group to Episcopal Church (AP)

AP - Theological conservatives upset by liberal views of U.S. Episcopalians and Canadian Anglicans formed a rival North American province Wednesday, in a long-developing rift over the Bible that erupted when Episcopalians consecrated the first openly gay bishop.

Victorious Chambliss looks for bigger role in GOP (AP)

AP - A double digit win in Georgia's U.S. Senate runoff could make Saxby Chambliss a star in a Republican party hungry for fresh leadership.

Police arrest aunt in Calif. shackled teen case (AP)

AP - The aunt and one-time guardian of an emaciated and shackled 17-year-old has been arrested, as police tried to determine how she knew the couple accused of holding the teen against his will for nearly a year. Caren Ramirez was arrested Tuesday in Berkeley, a day after the boy walked into a gym and begged managers to hide him. He was covered in soot, had a chain on his foot and was wearing only boxer briefs.

Study illuminates star explosion from 16th century (AP)

AP - More than 400 years after Danish astronomer Tycho Brahe challenged established wisdom about the heavens by analyzing a strange new light in the sky, scientists say they've finally nailed down just what he saw.

Bond denied for suspect in Hudson family killings (AP)

AP - A prosecutor alleged Wednesday that Jennifer Hudson's brother-in-law killed three family members because he was angry his estranged wife the singer's sister was dating another man.

The one that didn't get away yields long-lost ring (AP)

AP - The one that didn't get away held an unlikely surprise for a Texas man. The blue-stoned class ring of Joe Richardson, engraved with his name, turned up inside an 8-pound bass 21 years after he lost it while fishing on Lake Sam Rayburn.

Red Sox give AL MVP Pedroia a 6-year, $40.5M deal (AP)

AP - Dustin Pedroia has a Rookie of the Year award, an MVP, a Gold Glove and Silver Slugger and, of course, a World Series ring. And now he's got the big-bucks contract befitting one of the most decorated young players in baseball. The Red Sox second baseman, who earned $457,000 last season while winning the AL Most Valuable Player award, agreed Wednesday to a $40.5 million, six-year contract that could keep in Boston through at least 2014.

Obama names Richardson as Commerce Secretary (Reuters)

Reuters - President-elect Barack Obama said on Wednesday struggling automakers have put forward a "more serious" restructuring proposal to Congress but withheld judgment on the plans until hearings are held.

Recession fears deepen, rate cuts on horizon (Reuters)

Reuters - Record declines in the vast U.S. and European service sectors and more grim U.S. employment news on Wednesday sparked fear of an economic "free fall," setting up another round of aggressive interest rate cuts.

Rice pushes Pakistan, seeks to curb India response (Reuters)

Reuters - U.S. Secretary of State Condoleezza Rice pressed Pakistan to cooperate fully in the probe into the Mumbai attacks but she also warned India against any action that could stoke regional conflict.

All options on table as Congress reviews autos bailout (Reuters)

Reuters - All options were on the table on Wednesday as congressional committees scrutinized auto company restructuring proposals and an urgent appeal for $34 billion in aid ahead of make-or-break hearings.

Senate Democrats will pack plenty of muscle (Reuters)

Reuters - Senate Democrats will be able to do plenty over the next two years -- despite falling just short of their goal of winning a majority big enough to end Republican procedural roadblocks.

Paulson said weighing bailout's next $350 billion (Reuters)

Reuters - Treasury Secretary Henry Paulson is weighing whether to ask Congress for the remaining $350 billion of the financial bailout fund, with White House aides approaching President-elect Barack Obama's transition team about the idea, an Obama aide said on Wednesday.

Ex-WorldCom chief Ebbers seeks clemency from Bush (Reuters)

Reuters - Imprisoned former WorldCom Inc chief Bernard Ebbers has joined the list of high-profile corporate defendants petitioning for clemency in the final days of President George W. Bush's term in office.

U.S.-led coalition in Iraq dwindles as allies leave (Reuters)

Reuters - A string of departures by the U.S. military's allies in Iraq is turning into an exodus as violence subsides and the end of a U.N. mandate permitting their deployment to the country approaches.

India warns all options open with Pakistan after Mumbai attacks (AFP)

AFP - India on Wednesday warned that all options were open in dealing with Pakistan after last week's attacks on Mumbai, as the United States pressured Islamabad to show urgent cooperation with the probe.

Some 100 countries sign ban on cluster bombs (AFP)

AFP - Some 100 nations put their names Wednesday to a landmark treaty banning cluster bombs, amid calls for major arms producers such as China, Russia and the United States to join them.

How to Succeed in MLM Without Really Trying

Network Marketing Network Marketing