7 Step Plan To Get Going With Networking

Home
>
Networking
>
7 Step Plan To Get Going With Networking

7 Step Plan To Get Going With Networking

Whether you're an introvert or an extrovert, feel like you have the gift of gab or just don't know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says "all things being equal, people will do business with and refer business to those they know, like and trust." And the key to this is obviously being able to develop relationships.

Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn't be viewed as "events" where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.

Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Here's a seven step plan to really get going with networking for your business.

1. Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that's what you need to do. If that's not where your target group can be found, then you might just be wasting a considerable amount of time (and money).

I'm not telling you not to join the Chamber. Just be clear about what you'd like to get out of this or any other group. If it's to find prospective clients or referral sources, then you need to be networking where those resources can be found.

2. When you find a group or two, join and go to all the meetings you can. Don't go just once or twice expecting things to happen and then if they don't quit. Building mutually beneficial, win-win relationships will take some time.

The contacts you make need to constantly see your face and hear your message. Continual contact with others over time will open up opportunities for you to go deeper and learn more about each others thoughts, ideas and capabilities in regards to your respective businesses.

Know, like, and trust generally only happens over time. Being regular and persistent will pay off.

3. Get involved - be visible. Do as much as you can to make yourself more visible within the organization. Volunteer to help with meetings, be on committees, or become a leader or board member.

Being involved does a couple of things for you and your business. First, you'll get more opportunities to establish connections and get to know some of the contacts you've made even better. Secondly, the higher the visibility you have in the group, the less you'll have to work to make new connections. Instead, as new people come into the group, they will likely seek you out because they view you as a leader within the organization.

4. Keep your circles of contacts informed. Don't just assume that running in to someone once a month (or even once a week) will cause them to start doing business with you or sending it your way. You need to let them know what's going on when you're not at that particular group in order to inform and educate them.

Send them invitations to your events or open houses. Send them email or letters to share big news or success stories, especially anything of relevance to them or those in their networks of contacts. If you believe that you have valuable ideas, information and resources to share with others, then doesn't this just make sense?

5. Work at GIVING referrals and sharing valuable information. That's right, you need to be willing to GIVE before you get. That means you need to get to know other members and what makes a good prospect for them. What kinds of information might you have access to that could be useful to them?

You may initially think you don't have much of value to share with others (besides your business and what you provide). Part of the key to getting good at giving is to not make assumptions. For example, don't assume that some basic resource (e.g., a web site) that you're aware of is familiar to someone you might be talking to just because they are the "expert" in that field. Be willing to ask if they know about the resource and ready to share if they don't.

Want to get better at actually giving referrals? Here's a simple question to ask someone you're connecting with. "How am I going to know when I meet a really good prospect for you?"

Just the fact that you are willing to explore giving will elevate your know, like and trust factor.

6. Focus on Quality, not Quantity, Quantity, Quantity. It's not necessarily about the number of connections you make, but about the quality of the ones you do make. Are they mutually beneficial, win-win relationships?

Quality connections will be identifiable because all involved parties will be actively sharing ideas, information, and resources. Yes, it is true that you need to spend some time and effort getting to know the other person(s) and what's important to them. But, you also need to be clear and actively thinking about what information or resources you want and need.

Staying in touch with and following up with a smaller number of quality relationships will generally be much more productive than trying to follow up with a larger number of superficial contacts.

7. Be persistent, but be patient. The goal of a networking event shouldn't necessarily be to come away with prospects every time you go out, but to come away with great connections. Networking usually takes time to get the relationships developed and nurtured.

Don't approach networking as a scary proposition or a necessary evil for being in business. Take the pressure off yourself and really focus on how you might be able to connect with someone you meet. Focus on them first and look for ways to be useful to them. As you become known as a connector you'll eventually be ready to reap what you sow.

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-mar keting-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.

In The News:

Yahoo! News: Top Stories

Reid: Auto bailout lacks enough votes to pass (AP)

AP - Senate Majority Leader Harry Reid says the Democrats' plan to tap the Wall Street rescue fund to save U.S. automakers doesn't have the votes to pass.

Bombs found in Mumbai train station a week later (AP)

AP - Police searching a mound of baggage abandoned amid the carnage of the attack on Mumbai's main train station found two bombs Wednesday nearly a week after they were left there by gunmen in a stunning new example of the botched security that has become a major issue in India since the three-day siege.

Palin files late disclosure for free 2007 trips (AP)

AP - Gov. Sarah Palin has added to her financial disclosure forms two free trips that she took nearly two years ago but failed to report. Palin, who was Republican presidential candidate John McCain's running mate, made the disclosures last month, but after Election Day when she and McCain lost to Barack Obama and Joe Biden. The trips were first revealed in a story by The Associated Press in October.

Conservatives form rival group to Episcopal Church (AP)

AP - Theological conservatives upset by liberal views of U.S. Episcopalians and Canadian Anglicans formed a rival North American province Wednesday, in a long-developing rift over the Bible that erupted when Episcopalians consecrated the first openly gay bishop.

Victorious Chambliss looks for bigger role in GOP (AP)

AP - A double digit win in Georgia's U.S. Senate runoff could make Saxby Chambliss a star in a Republican party hungry for fresh leadership. Just weeks ago, he was battling for political survival after neither he nor his Democratic opponent got more than 50 percent of the vote in the general election, forcing Tuesday's runoff, which Chambliss won handily.

Police: Shackled Calif. boy jumped fence to escape (AP)

AP - After being held captive for nearly a year, an emaciated and shackled 17-year-old boy climbed out a window in the home of his captors and walked into a nearby gym in search of help, police said.

Study illuminates star explosion from 16th century (AP)

AP - More than 400 years after Danish astronomer Tycho Brahe challenged established wisdom about the heavens by analyzing a strange new light in the sky, scientists say they've finally nailed down just what he saw.

NY Public Library displays rare Rowling book (AP)

AP - A rare original edition of J.K. Rowling's latest book is going on display at the New York Public Library, just as the work is being published around the world.

The one that didn't get away yields long-lost ring (AP)

AP - The one that didn't get away held an unlikely surprise for a Texas man. The blue-stoned class ring of Joe Richardson, engraved with his name, turned up inside an 8-pound bass 21 years after he lost it while fishing on Lake Sam Rayburn.

Red Sox give AL MVP Pedroia a 6-year, $40.5M deal (AP)

AP - Dustin Pedroia has a Rookie of the Year award, an MVP, a Gold Glove and Silver Slugger and, of course, a World Series ring. And now he's got the big-bucks contract befitting one of the most decorated young players in baseball. The Red Sox second baseman, who earned $457,000 last season while winning the AL Most Valuable Player award, agreed Wednesday to a $40.5 million, six-year contract that could keep in Boston through at least 2014.

Obama names Richardson as Commerce Secretary (Reuters)

Reuters - President-elect Barack Obama said on Wednesday struggling automakers have put forward a "more serious" restructuring proposal to Congress but withheld judgment on the plans until hearings are held.

Recession fears deepen, rate cuts on horizon (Reuters)

Reuters - Record declines in the vast U.S. and European service sectors and more grim U.S. employment news on Wednesday sparked fear of an economic "free fall," setting up another round of aggressive interest rate cuts.

Rice pushes Pakistan, seeks to curb India response (Reuters)

Reuters - U.S. Secretary of State Condoleezza Rice pressed Pakistan to cooperate fully in the probe into the Mumbai attacks but she also warned India against any action that could stoke regional conflict.

Congress briefed by auto companies on revamp plans (Reuters)

Reuters - The chief executives of the major U.S. auto companies prepared on Wednesday for make-or-break congressional hearings on their request for $34 billion in government bailout loans, while lawmakers considered options including one or more of the Detroit Three going bankrupt.

Senate Democrats will pack plenty of muscle (Reuters)

Reuters - Senate Democrats will be able to do plenty over the next two years -- despite falling just short of their goal of winning a majority big enough to end Republican procedural roadblocks.

Paulson said weighing bailout's next $350 billion (Reuters)

Reuters - Treasury Secretary Henry Paulson is weighing whether to ask Congress for the remaining $350 billion of the financial bailout fund, with White House aides approaching President-elect Barack Obama's transition team about the idea, an Obama aide said on Wednesday.

Ex-WorldCom chief Ebbers seeks clemency from Bush (Reuters)

Reuters - Imprisoned former WorldCom Inc chief Bernard Ebbers has joined the list of high-profile corporate defendants petitioning for clemency in the final days of President George W. Bush's term in office.

U.S.-led coalition in Iraq dwindles as allies leave (Reuters)

Reuters - A string of departures by the U.S. military's allies in Iraq is turning into an exodus as violence subsides and the end of a U.N. mandate permitting their deployment to the country approaches.

India warns all options open with Pakistan after Mumbai attacks (AFP)

AFP - India on Wednesday warned that all options were open in dealing with Pakistan after last week's attacks on Mumbai, as the United States pressured Islamabad to show urgent cooperation with the probe.

Some 100 countries sign ban on cluster bombs (AFP)

AFP - Some 100 nations put their names Wednesday to a landmark treaty banning cluster bombs, amid calls for major arms producers such as China, Russia and the United States to join them.

7 Step Plan To Get Going With Networking

Networking Networking