Which Networking Events Should You Attend?

Home
>
Networking
>
Which Networking Events Should You Attend?

Which Networking Events Should You Attend?

How does one determine which are the best events to attend based on one's best customer?

Customers are not a dime a dozen, especially in today's economy. So it is best to follow the rules mentioned before on how to define your best customer before attending an event. The customer definition will lead you to choosing events where they will attend. Customers have their preferences for events just as you do. They are also looking for ways to meet others. If you find out where they go, then you should also make a point of attending. I have often attended events that I would not normally attend, just to get close to a potential customer, and of course a potential sale. And it may be someone completely unexpected that is met at such an event. If your best customer profile attends this event, you can bet that others just like them will also be in attendance. In the long run, your opportunity to capitalize on the event will be enhanced by being very discerning about who will be there. It is akin to choosing the parties you attend.

No need to do this with an attitude, but you need to be aware of where you are going and why. Not all events will fill the bill. For example, if you were selling high end networking systems, you would not likely attend a Chamber event for small business. Not that the Chamber does not have anything to offer, it is just that your best customer is not likely to attend such an event, but people that attend Chamber events may be connected to your best customer. On the other hand, you will likely want to attend a business symposium directed at the larger size corporation. They are more likely to attend events that have other like minded companies as part of the participant list.

Now that you have defined what kind of events you wish to attend, it is time to look at your calendar and make the decisions. You need to make sure that when you attend an event you will be able to follow up your leads before you make arrangements to attend another event. Nothing is worse than getting a calendar full of meetings and no time to do actual sit down discussions and follow-ups with potential clients.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite, She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in June 2005. For more information visit BlueprintBooks.com

In The News:

Yahoo! News: Top Stories

UAW to renegotiate labor terms, suspend jobs bank (AP)

AP - The United Auto Workers said Wednesday it is willing to change its contracts with U.S. automakers and accept delayed payments of billions of dollars to a union-run health care trust to do its part to help the struggling companies secure $34 billion in government loans.

Bombs found in Mumbai train station a week later (AP)

AP - Police searching a mound of baggage abandoned amid the carnage of the attack on Mumbai's main train station found two bombs Wednesday Â— nearly a week after they were left there by gunmen Â— in a stunning new example of the botched security that has become a major issue in India since the three-day siege.

Palin files late disclosure for free 2007 trips (AP)

AP - Gov. Sarah Palin has added to her financial disclosure forms two free trips that she took nearly two years ago but failed to report. Palin, who was Republican presidential candidate John McCain's running mate, made the disclosures last month, but after Election Day when she and McCain lost to Barack Obama and Joe Biden. The trips were first revealed in a story by The Associated Press in October.

Conservatives form rival group to Episcopal Church (AP)

AP - Theological conservatives upset by liberal views of U.S. Episcopalians and Canadian Anglicans formed a rival North American province Wednesday, in a long-developing rift over the Bible that erupted when Episcopalians consecrated the first openly gay bishop.

Cruise passengers describe 'cheeky' pirate attack (AP)

AP - Ordered to get inside and stay down, Oregon tourist Clyde Thornburg heard the pirates' rifle shots hit the side of the luxury cruise liner Â— "Pop! Pop! Pop!" Â— then felt the ship speed up to escape.

Police arrest aunt in Calif. shackled teen case (AP)

AP - The aunt and one-time guardian of an emaciated and shackled 17-year-old has been arrested, as police tried to determine how she knew the couple accused of holding the teen against his will for nearly a year. Caren Ramirez was arrested Tuesday in Berkeley, a day after the boy walked into a gym and begged managers to hide him. He was covered in soot, had a chain on his foot and was wearing only boxer briefs.

Study illuminates star explosion from 16th century (AP)

AP - More than 400 years after Danish astronomer Tycho Brahe challenged established wisdom about the heavens by analyzing a strange new light in the sky, scientists say they've finally nailed down just what he saw.

Bond denied for suspect in Hudson family killings (AP)

AP - A prosecutor alleged Wednesday that Jennifer Hudson's brother-in-law killed three family members because he was angry his estranged wife Â— the singer's sister Â— was dating another man.

The one that didn't get away yields long-lost ring (AP)

AP - The one that didn't get away held an unlikely surprise for a Texas man. The blue-stoned class ring of Joe Richardson, engraved with his name, turned up inside an 8-pound bass 21 years after he lost it while fishing on Lake Sam Rayburn.

Red Sox give AL MVP Pedroia a 6-year, $40.5M deal (AP)

AP - Dustin Pedroia has a Rookie of the Year award, an MVP, a Gold Glove and Silver Slugger and, of course, a World Series ring. And now he's got the big-bucks contract befitting one of the most decorated young players in baseball. The Red Sox second baseman, who earned $457,000 last season while winning the AL Most Valuable Player award, agreed Wednesday to a $40.5 million, six-year contract that could keep in Boston through at least 2014.

Obama names Richardson as Commerce Secretary (Reuters)

Reuters - President-elect Barack Obama said on Wednesday struggling automakers have put forward a "more serious" restructuring proposal to Congress but withheld judgment on the plans until hearings are held.

Recession fears deepen, rate cuts on horizon (Reuters)

Reuters - Record declines in the vast U.S. and European service sectors and more grim U.S. employment news on Wednesday sparked fear of an economic "free fall," setting up another round of aggressive interest rate cuts.

Rice pushes Pakistan, seeks to curb India response (Reuters)

Reuters - U.S. Secretary of State Condoleezza Rice pressed Pakistan to cooperate fully in the probe into the Mumbai attacks but she also warned India against any action that could stoke regional conflict.

All options on table as Congress reviews autos bailout (Reuters)

Reuters - All options were on the table on Wednesday as congressional committees scrutinized auto company restructuring proposals and an urgent appeal for $34 billion in aid ahead of make-or-break hearings.

Senate Democrats will pack plenty of muscle (Reuters)

Reuters - Senate Democrats will be able to do plenty over the next two years -- despite falling just short of their goal of winning a majority big enough to end Republican procedural roadblocks.

Paulson said weighing bailout's next $350 billion (Reuters)

Reuters - Treasury Secretary Henry Paulson is weighing whether to ask Congress for the remaining $350 billion of the financial bailout fund, with White House aides approaching President-elect Barack Obama's transition team about the idea, an Obama aide said on Wednesday.

Ex-WorldCom chief Ebbers seeks clemency from Bush (Reuters)

Reuters - Imprisoned former WorldCom Inc chief Bernard Ebbers has joined the list of high-profile corporate defendants petitioning for clemency in the final days of President George W. Bush's term in office.

U.S.-led coalition in Iraq dwindles as allies leave (Reuters)

Reuters - A string of departures by the U.S. military's allies in Iraq is turning into an exodus as violence subsides and the end of a U.N. mandate permitting their deployment to the country approaches.

India warns all options open with Pakistan after Mumbai attacks (AFP)

AFP - India on Wednesday warned that all options were open in dealing with Pakistan after last week's attacks on Mumbai, as the United States pressured Islamabad to show urgent cooperation with the probe.

Some 100 countries sign ban on cluster bombs (AFP)

AFP - Some 100 nations put their names Wednesday to a landmark treaty banning cluster bombs, amid calls for major arms producers such as China, Russia and the United States to join them.

Which Networking Events Should You Attend?

Networking Networking