Terms Used The In The Stock Photography Business

So you are a small business person or web designer and you want to purchase some stock photography for your website. Great. Photography is a wonderful way to improve the emotional impact of your site. But there are a few terms unique to the stock photography business that you should know.

Royalty Free - you'll see this term often. What it means is that you pay a one time fee for an image and you can use it for as many times as you want for as long as you wish. It is a great way to get inexpensive photos. Now if you are concerned that your competitor would or could use the same image as you, photographers and agencies can continue to sell the image after you purchase it, then you need:

Rights Managed - this one is next term you'll see. This means that you pay a fee for the image based on how, where, how long, and how many people will see the image. This one will cost you a lot more in most cases. This is worth it if you do not want your competitor using the same image for the same purpose. Usually the stock agency or photographer also agree not to sell the image to others in your field for the time that you are using the image. So you can see why this option protects your use of the image but you'll also pay much more for this protection. Remember too that, at some point, you decided to discontinue using/paying for the image the agency or photographer can then sell the image to someone else, even someone in your field.

Flat Rate - this term isn't quite at common but it is similar to royalty free. Usually this means that you pay a one time fee for an image, but it can only be used for one purpose by one person. Pricing will be higher than royalty free but less than rights managed.

Copyright - even with royalty free you are still only purchasing the right to use an image not the image itself. All images are property of the agency or photographer who owns them. How do you know who owns them, there is usually a © symbol with date and name of the person or agency who owns the image. No matter what you paid for the image you are NOT the owner of the image. This means you cannot remove the copyright information, alter the photo, use it as part of a logo that you own a copyright, or resale the image as your own.

These terms will get you started but remember there can be differences in these definitions from agency to agency and photographer to photographer. Every agency and photographer selling stock images should have a legal or license page to explain these terms and any others that they use, if they don't you may want to move onto another site. Be aware, read all the information, and know what you are buying.

About The Author

Copyright 2004 Kelly Paal

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

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President-elect Barack Obama, second from the left, stands with, from left to right, Vice President-elect Joe Biden, Secretary of State-designate Sen. Hillary Rodham Clinton, D-N.Y., and National Security Adviser-designate Ret. Marine Gen. James Jones, at a news conference to announce his national security team, in Chicago, Monday, Dec. 1, 2008. (AP Photo/Pablo Martinez Monsivais)AP - President-elect Barack Obama picked a national security team headed by former campaign rival Hillary Rodham Clinton and Bush administration holdover Robert Gates on Monday, and said he wants to consult with military commanders before settling on a firm timetable to withdraw U.S. combat troops from Iraq.



AP - The U.S. economy has been in a recession since December 2007, the National Bureau of Economic Research said Monday.

U.S. Army soldiers from Alpha Company, 1st Battalion, 5th Infantry Regiment pray before heading out on patrol in Baqouba, , 35 miles (60 kilometers) northeast of Baghdad, Iraq on Sunday, Nov. 30, 2008. (AP Photo/Maya Alleruzzo)AP - Barack Obama says the U.S.-Iraq security agreement approved by Iraq's parliament puts the U.S. on a "glide path" toward reducing forces there.



House Speaker Nancy Pelosi, D-Calif., center and junk-bond pioneer Michael Milken, left, sing the ABC song with elementary school students from Visitacion Valley Elementary School in San Francisco, Monday, Nov. 24, 2008. Pelosi and Milken help present first grade teacher Mindy Yip an award of $25,000 for the 2008 Milken National Education Award. (AP Photo/Paul Sakuma)AP - House Speaker Nancy Pelosi is promising Congress will try to have a huge economic recovery bill ready for President-elect Barack Obama as soon as he takes office.



Molly Reyes, of Renton, Wash. holds her son Kendrick, 7 months, while watching police clear Southcenter Mall after two people were shot inside the mall, in Tukwila, Wash. on Saturday, Nov. 22, 2008. Reyes said she was shopping when she heard two shots, then ran with a crowd into a store and hid for about 20 minutes until police came and escorted them out of the mall. on  A young gunman remained at large early Sunday following a shooting at the suburban Seattle shopping mall that left one teenager dead and another seriously wounded.   (AP Photo/Seattle Post-Intelligencer, Mike Kane)AP - Authorities responding to a shooting at suburban Miami mall say one person has been shot and taken to a hospital.



Shoppers are reflected as they enter the Nike Store on Chicago's Magnificent Mile Saturday, Nov. 29, 2008. (AP Photo/Charles Rex Arbogast)AP - The Thanksgiving shopping weekend may not have been the disaster some had feared, but unprecedented discounts and tempered buying likely resulted in overall soft sales as a buying binge on Friday quickly fizzled. Now, online retailers are ramping up deals to turn skittish shoppers into "Cyber Monday" spenders.



People place petals and touch the photographs of slain policemen at a prayer meeting to pay tribute to Mumbai's policemen who lost their lives in the recent terrorist attacks in Mumbai, India, Sunday, Nov. 30, 2008. India's top security official offered his resignation Sunday, a senior aide said, as the government struggled under growing accusations of security failures following the Mumbai attacks. (AP Photo / Gautam Singh)AP - India demanded Pakistan take "strong action" against those behind the 60-hour siege that left at least 172 people dead, as new details emerged Monday about the gunmen and the survival training that enabled them to thwart Indian commandos.



AP - Israel has gotten fed up with spam. Anyone who sends out messages without receiving the recipient's consent can now be slapped with a big fine.

In this April 22, 2008 file photo Tina Fey makes an appearance on MTV's Total Request Live at MTV Studios  in New York.  (AP Photo/Evan Agostini, file)AP - Tina Fey's husband is talking about something the "30 Rock" actress would rather not discuss: the scar on her left cheek.



New York Giants wide receiver Plaxico Burress arrives at a police station, Monday, Dec.1, 2008, in New York. Burress was expected to be charged after accidentally shooting himself in the right thigh. Burress shot himself at a Manhattan nightclub Friday night and was released from a hospital early Saturday, the Giants said. (AP Photo/ Louis Lanzano)AP - Plaxico Burress planned to plead not guilty to a weapon possession charge at a court appearance Monday, two days after accidentally shooting himself in the right thigh at a Manhattan nightclub.



President-elect Barack Obama announces that Sen. Hillary Clinton will be his choice for Secretary of State during a news conference in Chicago December 1, 2008. (John Gress/Reuters)Reuters - President-elect Barack Obama named former rival Hillary Clinton as secretary of state on Monday and said Robert Gates would remain defense secretary as part of a national security team charged with recasting America's leadership of world affairs.



A trader works on the floor of the New York Stock Exchange, October 17, 2008. (Brendan McDermid/Reuters)Reuters - Stocks tumbled on Monday, with the S&P sliding more than 6 percent, as news pointing to the deepening economic slump around the world punctured last week's market enthusiasm, with financial services companies and retailers among Wall Street's biggest casualties.



The Nariman House location of the Chabad-Lubavitch Jewish Center in Mumbai in an undated photo prior to the structural damage sustained during an attack by Islamist militants. (Chabad.org/Handout/Reuters)Reuters - India on Monday demanded Pakistan take swift action over deadly attacks in Mumbai it said were carried out by militants from its rival neighbor.



Tommy, from Sweden, holds his son Patrick while waiting with other stranded passengers to check-in for their flights, departing from U-Tapao, at a makeshift airline terminal in Bangkok, December 1, 2008. (Adrees Latif/Reuters)Reuters - Thai protesters prepared to end their three-month occupation of the Prime Minister's office on Monday to consolidate their grip on the main airport ahead of a court verdict that could dissolve the elected government.



Workers wearing T-shirts with company slogans at Siemens MR Center located at the Shenzhen High-Tech Industrial Park in the southern Chinese city of Shenzhen in Guangdong province, November 25, 2008. (Bobby Yip/Reuters)Reuters - European leaders clashed on Monday over how much public money to spend on battling recession as data showed factories were slashing output in the United States, Europe and China.



Speaker of the House Rep. Nancy Pelosi speaks during a news conference in the U.S. Capitol in Washington November 21, 2008. (Molly Riley/Reuters)Reuters - House of Representatives Speaker Nancy Pelosi met leading governors on Monday to discuss the size and shape of an economic stimulus package she hopes Barack Obama can sign when he becomes president on January 20.



Birmingham Mayor Larry P. Langford in an undated photo. (Handout/Reuters)Reuters - Federal authorities arrested the mayor of Birmingham, Alabama, on Monday in a corruption probe surrounding a massive sewer bond debt that has forced Jefferson County to the brink of bankruptcy.



A woman shops at a Walmart store on 'Black Friday' in Oakland, California, November 28, 2008. (Kimberly White/Reuters)Reuters - Key retail stocks fell on Monday as investors feared that deep discounts offered by U.S. stores during the year's first holiday shopping weekend could sap profits and would not save a bleak season.



US President-elect Barack Obama (L) nominates Senator Hillary Rodham Clinton, D-NY, as US Secretary of State during a press conference in Chicago, Illinios. Obama on Monday nominated Hillary Clinton to be his AFP - Barack Obama on Monday nominated Hillary Clinton to be his "tough," "smart" secretary of state and his former foe vowed to give her all to steer America through a perfect storm of global crises.



A Federal Bureau of Investagation (FBI) official leaves the police headquarters in Mumbai. India has formally accused AFP - India on Monday formally accused "elements" in Pakistan of being behind the devastating Islamic militant attacks in Mumbai and demanded that Islamabad take "strong action".




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