Where Do Great Ideas Come From?

At a Photo Club meeting I attended recently, the President made a comment on another meeting he had attended, where someone in the audience asked the presenter where to find good subjects to photograph. The presenter in question started giving specifics instead of identifying the core issues in question, Attitude and Perspective.

Clients often ask me the same question about ideas, "Where or how does one come up with a good idea for a business or service, for a new product to develop or a theme for an ad?" Oddly enough, the answer is the same; it depends on your attitude and perspective because inspiration is everywhere. Everywhere around you, there are clues to great ideas but you have to be receptive to see or hear them. Once you are open to really listening and observing, you tend to notice things you weren't aware of in the past. It's sometimes uncomfortable to look at the world around you and respond to it differently than others do, but it can be very rewarding.

Is the world around you a place of abundance and opportunity or a difficult barren place? Do you think of life as a constant struggle or an adventure?

Take a look at www.MixZup.com. This retail concept is an idea that originated in a three-year-old's mind. The important point is that Julia's mother Lynne was someone who did not patronize her daughter by saying, "Isn't that cute." and then telling her to put on socks that match. She really listened to her daughter, considered the factors that prompted Julia to express her individualism by wearing socks that do not match and recognized it as an opportunity. Children, with their ability to think outside of the limitations most of us have developed and placed on ourselves as adults, are great at coming up with innovative, unconventional ideas.

To get back to the example of the photographer; often businesses tell me they need photos and their son, daughter, or spouse has an expensive camera?that's great, but it's not about the equipment. It's about the eye behind the camera and the ability to be open to recognising a great shot.

It doesn't matter how much business training or ability you have if you use it as an excuse to stop listening and observing. If you close your eyes and ears to the opportunities around you, you are limiting your life, not just your business opportunites.

How many successful businesses would never have gotten off the ground if the owner considered the fact that they had no business experience or no money?

Today, make a decision to think of business as a series of adventures and ideas waiting to be implemented.

"First Ponder, Then Dare"

Nancy Fraser is the President of Nota Bene Consulting. Her business experience encompasses over 20 years in media sales and management, ownership of a retail store and involvement in the real estate industry. Free marketing information and tools are available in Notable News http://www.notable-marketing.com

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President-elect Barack Obama, second from the left, stands with, from left to right, Vice President-elect Joe Biden, Secretary of State-designate Sen. Hillary Rodham Clinton, D-N.Y., and National Security Adviser-designate Ret. Marine Gen. James Jones, at a news conference to announce his national security team, in Chicago, Monday, Dec. 1, 2008. (AP Photo/Pablo Martinez Monsivais)AP - President-elect Barack Obama named former campaign rival Hillary Rodham Clinton as his secretary of state on Monday, and announced Robert Gates would remain as defense secretary, making President Bush's Pentagon chief his own in the drive to wind down the U.S. role in Iraq.



U.S. Army soldiers from Alpha Company, 1st Battalion, 5th Infantry Regiment pray before heading out on patrol in Baqouba, , 35 miles (60 kilometers) northeast of Baghdad, Iraq on Sunday, Nov. 30, 2008. (AP Photo/Maya Alleruzzo)AP - Barack Obama says the U.S.-Iraq security agreement approved by Iraq's parliament puts the U.S. on a "glide path" toward reducing forces there.



House Speaker Nancy Pelosi, D-Calif., center and junk-bond pioneer Michael Milken, left, sing the ABC song with elementary school students from Visitacion Valley Elementary School in San Francisco, Monday, Nov. 24, 2008. Pelosi and Milken help present first grade teacher Mindy Yip an award of $25,000 for the 2008 Milken National Education Award. (AP Photo/Paul Sakuma)AP - House Speaker Nancy Pelosi is promising Congress will try to have a huge economic recovery bill ready for President-elect Barack Obama as soon as he takes office.



Shoppers are reflected as they enter the Nike Store on Chicago's Magnificent Mile Saturday, Nov. 29, 2008. (AP Photo/Charles Rex Arbogast)AP - The Thanksgiving shopping weekend may not have been the disaster some had feared, but unprecedented discounts and tempered buying likely resulted in overall soft sales as a buying binge on Friday quickly fizzled. Now, online retailers are ramping up deals to turn skittish shoppers into "Cyber Monday" spenders.



Moshe Holtzberg, the 2-year-old orphan of the rabbi and his wife slain in the Mumbai Jewish center, cries during a memorial service at a synagogue in Mumbai, India, Monday, Dec. 1, 2008. Holtzberg will fly to Israel Monday on an Israeli Air Force jet with his parents' remains and the Indian woman who rescued him, an Israeli Foreign Ministry spokesman said. (AP Photo)AP - Soldiers removed the last bodies from the shattered Taj Mahal hotel Monday as India formally demanded Pakistan take "strong action" against those behind the 60-hour siege that left at least 172 people dead.



In this Nov. 4, 2008 file photo, Gov. Sarah Palin, R-Alaska, acknowledges the crowd during an election night rally in Phoenix.  Oprah wants her, and so do Letterman and Leno. Fresh from her political defeat, Sarah Palin is juggling offers to write books, appear in films and sit on dozens of interview couches at a rate astonishing for any first-term governor, let alone a Hollywood star.    (AP Photo/Elise Amendola, File)AP - Alaska Gov. Sarah Palin implored Georgia Republicans to back Sen. Saxby Chambliss in his hotly contested Senate runoff, telling a cheering crowd Monday that the first step in rebuilding the GOP begins with the Southern state.



AP - A measure of U.S. manufacturing activity fell to a 26-year low in November as new orders dropped for the twelfth consecutive month, a trade group said Monday.

AP - Israel has gotten fed up with spam. Anyone who sends out messages without receiving the recipient's consent can now be slapped with a big fine.

In this Nov. 20, 2008 file photo, Reese Witherspoon, a cast member in 'Four Christmases,' poses on the red carpet at the premiere of the film in Los Angeles. (AP Photo/Chris Pizzello, file)AP - Thanksgiving weekend movie crowds gobbled up the Reese Witherspoon and Vince Vaughn holiday comedy "Four Christmases," which debuted at No. 1 with $31.7 million, according to studio estimates Sunday.



New York Giants wide receiver Plaxico Burress arrives at a police station, Monday, Dec.1, 2008, in New York. Burress was expected to be charged after accidentally shooting himself in the right thigh. Burress shot himself at a Manhattan nightclub Friday night and was released from a hospital early Saturday, the Giants said. (AP Photo/ Louis Lanzano)AP - Plaxico Burress arrived at a police station early Monday, where he was expected to be charged after accidentally shooting himself in the right thigh at a Manhattan nightclub.



President-elect Barack Obama announces that Sen. Hillary Clinton will be his choice for Secretary of State during a news conference in Chicago, December 1, 2008. (John Gress/Reuters)Reuters - U.S. President-elect Barack Obama on Monday announced his national security team, nominating former rival Hillary Clinton as secretary of state and asking Defense Secretary Robert Gates to stay on in that role.



Members of ZAKA, Israel's non-governmental rescue-and-recovery organization which specializes in collecting human remains to ensure a proper Jewish burial, speak with policemen after performing religious rituals in front of Nariman House in Mumbai's Colaba area, December 1, 2008. (Jayanta Shaw/Reuters)Reuters - India said on Monday it had called Pakistan's envoy and informed him that deadly attacks in Mumbai were carried out by militants from Pakistan and demanded swift action against those responsible.



Tommy, from Sweden, holds his son Patrick while waiting with other stranded passengers to check-in for their flights, departing from U-Tapao, at a makeshift airline terminal in Bangkok, December 1, 2008. (Adrees Latif/Reuters)Reuters - Thai protesters prepared to end their three-month occupation of the Prime Minister's office on Monday to consolidate their grip on the main airport ahead of a court verdict that could dissolve the elected government.



Workers wearing T-shirts with company slogans at Siemens MR Center located at the Shenzhen High-Tech Industrial Park in the southern Chinese city of Shenzhen in Guangdong province, November 25, 2008. (Bobby Yip/Reuters)Reuters - European leaders clashed on Monday over how much public money to spend on battling recession as data showed factories were slashing output in the United States, Europe and China.



Speaker of the House Rep. Nancy Pelosi speaks during a news conference in the U.S. Capitol in Washington November 21, 2008. (Molly Riley/Reuters)Reuters - House of Representatives Speaker Nancy Pelosi met leading governors on Monday to discuss the size and shape of an economic stimulus package she hopes Barack Obama can sign when he becomes president on January 20.



Birmingham Mayor Larry P. Langford in an undated photo. (Handout/Reuters)Reuters - Federal authorities arrested the mayor of Birmingham, Alabama, on Monday as part of a corruption probe surrounding the city's sewer bonds.



A woman shops at a Walmart store on 'Black Friday' in Oakland, California, November 28, 2008. (Kimberly White/Reuters)Reuters - Key retail stocks fell on Monday as investors feared that deep discounts offered by U.S. stores during the year's first holiday shopping weekend could sap profits and would not save a bleak season.



Resident carry an injured victim of a blast at a local hospital in Swat Valley December 1, 2008. (Abdul Rehman/Reuters)Reuters - A suicide car-bomber killed eight people on Monday in an attack aimed at a military checkpost in northwest Pakistan's Swat Valley, military officials said.



A US soldier inspects his weapons before a patrol of Afghanistan's Helmand Province in May 2008. Barack Obama has nominated Hillary Clinton as his secretary of state as the US-president elect unveiled his national security team.(AFP/File/Massoud Hossaini)AFP - Barack Obama on Monday nominated his erstwhile political foe Hillary Clinton as his secretary of state, as he rolled out a muscular national security team rich in global political star power.



A Federal Bureau of Investagation (FBI) official leaves the police headquarters in Mumbai. India has formally accused AFP - India on Monday formally accused "elements" in Pakistan of being behind the devastating Islamic militant attacks in Mumbai and demanded that Islamabad take "strong action".




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